Presentación1

• Volkswagen is a car manufacturer• It was created by Ferdinand Porsche• It was born in 1875 in Germany• In 1988 the production of the new

Polo arrived in Pamplona

It has 61 factories in diferent countries The biggest factory of Spain is in

Pamplona Volkswagen is constituted by brands

like Audi, Seat, Skoda…

Weaknesses

Three dealers in Navarra Long time to get spare parts The stuff cuts to save costs

Threats

Competitor is leading car sales The crisis (consumption) Lowering prices (competitors)

Strengths

Polo is the best car Service personaliced Warranty of 5 years

Opportunities

Renewal plan Discounts Hydrogen car

• Open some more dealers in Navarra

• Should hire more staff • Should take a more modern car