Preparing Your Organization for the New Economics of End-to-End Enterprise Mobility
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William Clark, Global Vice President Mobile Strategy, SAP
Preparing Your Organization for the New
Economics of Enterprise Mobility
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© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2
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Legal disclaimer
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 3
Introduction: About the presenter…
27 years industry experience including R&D at
Ericsson, Texas Instruments, and mobile startups
Most recently, Research Vice President Gartner
focused on mobile strategy, mobile app
development, and context-aware computing
Quoted, interviewed in numerous publications
worldwide, including Wall St. Journal, China
Morning News, CNBC
Awarded patents in wireless software and
industrial automation
William Clark SAP Global Vice President Mobile Strategy
Contact: william.clark@sap.com, @mobilebillclark
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 4
Internet of
Places
Internet of
People
Internet of
Content
Mobile reshapes the Internet
Internet of
Things
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 5
Mobile reshapes the enterprise
Internet of
Places
Internet of
People
Internet of
Content
Internet of
Things
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 6
Employees
& Partners
1,000s
100,000s
Millions
Places
Scale of Mobile Enterprise
Content
Customers
Things
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 7
The effect of BYO…
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 8
The four imperatives driving evolution
of Enterprise Mobility Management (EMM)
Manage Content and
Applications
E-mail was the killer app
of the past. Today people
have dozens of apps to
manage and lots of content
to access.
Overcome Hardware
Management Limitations
Management capabilities are
mandated by operating system
(OS) vendors, limiting
enterprise ability to manage
devices.
Drive Cost
Containment
Telecommunications
expense management and
BYOD cost containment are
key, along with multi-device
support and cloud
computing.
Maintain Flexibility
and Agility
There’s a need to better
integrate application
experience and management
experience, along with a need
to support multiple mobile
architectures for each device.
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 9
Advanced EMM is multichannel
Data richness
Access
Customized
Multi-device
Security
Legacy systems
Cost
BYOD
Network demands
Speed
Federation
Mobile-optimized
Voice Web Browsing Messaging
and PIM
Content
Sync
Multimedia/
Video
Enterprise and
Consumer Apps
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 10
Trends impacting how mobile devices are managed
Cloud-based mobility services gaining momentum
Device ownership and use models changing
“Mobile first” and “mobile only” increasingly common
Increasing quantity of information to and from mobile devices 1100101 1011010 0100101
Ever-changing privacy requirements
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 11
IT economics behind the trends
Mobile First
Quantity
1100101 1011010 0100101
Privacy
Cloud Mobility
Liability:
Corporate/Individual/Hybrid
EMM Mobile
App Dev
BYOx
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 12
The four phases of Bring Your
Own Device (BYOD)
Accommodate
Focus: data
protection, cost
BYO policies
Formal mobile
support roles
Mobile device
management (MDM)
Network access
control (NAC)
Limited support
Extension of existing
capabilities
Avoid
Don’t ask,
Don’t tell
Corporate-owned
devices only
Adopt
Focus:
productivity
Desktop
virtualization
Adoption of new
enterprise-grade
services
Enterprise app stores
Self-service and P2P
platforms
Assimilate
Realization of the
personal cloud
Context awareness
Identity-aware NAC
Workspace aggregators
Walk up services
Gartner Inc., “Bring Your Own Device: Opportunity or Challenge,” Terrence Cosgrove, 2013
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 13
Scalability case study HP Global IT
Device-agnostic strategy leveraging
Microsoft Exchange ActiveSync
Utilization of SAP Afaria to manage
130,000 mobile devices (and growing!)
Minimal infrastructure footprint to
accommodate volume
Key features enabled
Ongoing mobility strategy
Lessons learned Bert Quarfordt
Director, Device Management End
User Solutions, Global IT
Hewlett-Packard Company
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 14
Economics of four phases of Bring
Your Own Device (BYOD) – TCO drivers
Accommodate
MDM licensing
Formal limited
helpdesk (Tier 1-3)
Appliance vs. platform
vs. concierge
approaches
Additional app costs -
Limited mobile AD
capabilities/portal
Personal vs. Corporate
liable
Avoid
Don’t ask,
Don’t tell
Cost of non-
conformance, cost
overruns
Increase in corporate
risk
End user self support
costs
Cost of shadow IT
Gartner Inc., “Bring Your Own Device: Opportunity or Challenge,” Terrence Cosgrove, 2013
Adopt
Custom app
development –
MDM integration
Integration of
collaboration/portal
virtualization/
containers
Curation of apps
User self support in
lieu of and beyond
T1-T3 helpdesk
Assimilate
Location/privacy
management
Model-driven security
costs multiple layers
Workspace costs,
search appliance cost
On-boarding and off-
boarding – automation
costs
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 15
Recommendations
Keep these best methods in mind as you go:
1 Assess: Take a BYOD baseline
2
Don’t forget
education/training in TCO
Map readiness – communicate
cost/risk of non-conformance 3
Align mobile app dev tools
with EMM level/goals 4
Set well-defined scope and get
moving to the next level now 5
Build in instrumentation to EMM 6
Think in terms of mobile capabilities
to develop and support rich features 7
Keep user experience at the
center of everything you manage 8
Re-think the economics needed for
Accommodate, Adopt, Assimilate 9
Communicate a long-term mobile
security roadmap to all stakeholders 10
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 16
EMM exists to make mobile successful
Mobile Security Mobile Information Protection and Control – Mobile VPN - Mobile Identity and Access Management
Device
Mobile Device Management
Application
Mobile Application Management
Mobile Enterprise
App Store
Secure e-Mail Container
Content
Mobile Content Management
Mobile Portal
Services
Telecom Expense Management
Systems Management
Enterprise Mobility Management System
“SAP Mobile Secure”
On-Premise Hybrid Cloud
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 17
SAP’s end-to-end mobile portfolio
SAP Store
SAP
Business Suite
LoB/Industry/IoT Apps Consumer Apps Analytic Apps
SAP Mobile Platform
Presentation
Frameworks
Application Services
Foundation Services
SAP Services
Managed
Mobility
Strategy
Services
Implementation
Services
RDS
SAP App Dev Tools
Things
3rd Party
Applications SAP HANA Other Databases
SAP Mobile Secure
Device Management
Apps Management
Content Management
SAP M2M Platform
Business Intelligence
Connectivity
SAP Mobile Services
Engagement &
Insights
IP-Based Services
RCS/SMS/MMS
Services
Third Party App Dev Tools
Data Aggregation
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 18
Learn more
Check out SAP Mobile online (www.sap.com/mobile)
IDG Knowledge Vault: Mobility in the Mainstream – Thought Leadership Series
http://resources.cio.com/show/200017104/00723320090327CIOCABV8F1QBE/
Try SAP Afaria in the cloud for 15 days free
Try SAP Mobile Platform for 30 days free
Talk to an SAP representative: +1-866-727-1489
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@SAPMobile
© 2013 SAP AG or an SAP affiliate company. All rights reserved.
Thank You!
William Clark
Global Vice President, Mobile Strategy
SAP
william.clark@sap.com
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