Preparing for “Mobilegeddon” on April 21 – Google Mobile Search Changes

Brock Murray, Director of Web Marketingwww.seoplus.ca | @SEOBrock | brock@seoplus.ca

PREPARING FOR “MOBILEGEDDON” ON APRIL 21 –

GOOGLE MOBILE SEARCH CHANGES

PREPARING FOR “MOBILEGEDDON” ON APRIL 21 –

GOOGLE MOBILE SEARCH CHANGES

• USE THE QUESTION PANE IN GOTOWEBINAR TO ASK US QUESTIONS!

• BEST QUESTION WINS A MOBILE-FRIENDLY WEBSITE

FREE MOBILE WEBSITE

ABOUT BROCK MURRAY• Started as a web designer in 2002• Designed hundreds of websites for

local businesses• Established seoplus+ in 2012• Trainer - Herzing College, Camp

Tech• Contributor – SEMRush, TechSoup

Canada

• What is Mobilegeddon?• How to Prepare for Mobilegeddon• Is Your Site Mobile-Friendly?• Quick Fix• Q & A• One attendee will win a FREE mobile-website!!

AGENDA

MOBILEGEDDON – WHAT IS ALL THE HYPE ABOUT?

MOBILE-FRIENDLINESS WILL BE A RANKING FACTOR

IN MOBILE SEARCH RESULTS AS OF APRIL 21

RECENT GOOGLE ALGORITHM UPDATES

PANDA, PENGUIN, HUMMINGBIRD, PIGEON, MOBILEPAGE QUALITY, LINK QUALITY, SEARCH CONTEXT, LOCAL SEARCH, ACCESSIBILITY

WHY SHOULD I CARE?

ACCORDING TO COMSCORE THERE ARE

24,318,000 MOBILE SUBSCRIBERS AS OF

Q4 2014

MOBILE DEVICE USAGE STATS

TOTAL DIGITAL POPULATION - 2014

MOBILE-ONLY UNIQUE VISITORS INCREASE

PERSONS ACCESSING

DIGITAL CONTENT EXCLUSIVELY ON

MOBILE HAS INCREASED BY

16%

TOTAL MINUTES SPLIT EQUALLY BETWEEN MOBILE & DESKTOP

LOCAL BUSINESS WEB TRAFFIC

20-35% TRAFFIC IS FROM MOBILE

OVER 1 YEAR, WE WOULD LOSE MORE

THAN 50 LEADS

HOW TO PREPARE FOR MOBILEGEDDON

MOBILE WEBSITEOPTION 1:

SEPARATE URLS

Two separate websites. When someone is on desktop they see one site, when they are mobile

they see a different website.

MOBILE WEBSITEOPTION 2:

DYNAMIC SERVING

Website serves a different version of the sitedepending on the browser being used.

MOBILE WEBSITEOPTION 3:

RESPONSIVE WEB DESIGN

Website automatically changes layoutdepending on the screen size.

IS YOUR SITE MOBILE-FRIENDLY?

http://seopl.us/MBT15

TAKE THE TEST!

MOBILE-FRIENDLY TEST

TEMPORARY SOLUTION:WORDPRESS

MOBILE-FRIENDLY FIX

MOBILE-FRIENDLY TEST: WORDPRESS FIX

MOBILE-FRIENDLY TEST: WORDPRESS FIX

MOBILE-FRIENDLY TEST: WORDPRESS FIX

•What is Mobilegeddon?•How to Prepare for Mobilegeddon• Is Your Site Mobile-Friendly? http://seopl.us/MBT15•Quick Fix

RECAP

Q & A

MOBILE-WEBSITEGIVEAWAY

Get in Touch

Address (Head Office) 1114-2720 Queensview DriveOttawa, ON K2B 1A5

PhonePhone : (613) 866-9327Toll-free: (866) 980-PLUS (7587)

Additional LocationsToronto: (403) 456-6438Calgary: (647) 793-2373

WebWebsite: www.seoplus.caEmail: info@seoplus.ca

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