Prepare. Assemble. Hack. - Attribution - Marketing Festival 2014

"Prepare. Assemble. Hack. - The Building Blocks of Attribution in Google Analytics" Developed for the 2014 Marketing Festival in Brno, Czech Republic (Oct 31-Nov 2, 2014) The views represented in this presentation are my own. Note: Downloaded file best viewed in a PDF viewer such as Mac Viewer or Adobe Acrobat (presentation will stretch if viewed in a web browser since it's been flattened into large images).