Precor

Jacob SpaconeShauna EvansRebeca Casterone

Jacob SpaconeShauna EvansRebeca Casterone

P.A.F.E.O• Purpose: To Inform New Bodies Gym that

they have ordered home-use equipment rather than gym-use

• Order LifeStep Model instead of DualAction Model

• Audience: Mr. Greg Waller (Owner of New Bodies Gym)

P.A.F.E.O • Format: Email response

• Evidence:

• DualAction: Home-use; not sturdy

• LifeStep: Gym model; features listed on email

• Organization: Indirect

Challenges• Scheduling Conflicts

• Writing the response using the Indirect Approach

• Determining what was the negative news

• Concerns about where to place the negative news

Final Response Letter• 1. Subject line doesn’t give away negative news

Final Response Letter• 2. Buffer using a polite opening

Final Response Letter• 3. Understanding Customer Needs

Final Response Letter• 4. Evidence • 5. Bulleted List

Final Response Letter• 6. Negative News

Final Response Letter• 7. Positive News & W.I.F.I.M.

Final Response Letter• 8. Call to Action

Final Response Letter• 9. The “You” Attitude Throughout

Final Response Letter• 10. Contact Info

Final Response Letter• 11. Chart