Präsentation internet, social media and volunteering

Internet, Social Media & Volunteering

5 Myths about the Internet

Volunteers and The Borg

Communicate with Cyborgs

Be a Cyborg

Hannes Jähnert

1st Myth about the Internet

The Internet is a very new media cannel!

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Hannes Jähnert

1st Myth about the Internet

The Internet is a very new media cannel!

•First ideas for the Internet as science fiction right after the world war II

Dr. Vanevar Bush „As we may think“ (1945)

•First computer networks were developed about 40 years ago

e.g. ARPAnet (1969) or CYCLADES (1971)

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2nd Myth about the Internet

By the way:

„It was from the RAND study that the false rumor started, claiming that

the ARPANET was somehow related to building a network resistant to

nuclear war. This was never true of the ARPANET, only the unrelated

RAND study on secure voice considered nuclear war. However, the later

work on Internetting did emphasize robustness and survivability,

including the capability to withstand losses of large portions of the

underlying networks.“

„A Brief History of the Internet“ at the website of the Internet Society

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Hannes Jähnert

2nd Myth about the Internet

The Internet is the Result of a

military project during the cold war.

58 cm

2.4 to 2.9 m

•The study of the RAND Corperation was initiated by the ministry of defense.

… in order to develop a robust telephone network

•The ARPAnet was the result of solving problems of capacity and knowledge management.

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Hannes Jähnert

3rd Myth about the Internet

Since the World Wide Web, since

1991, everything changed.

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Hannes Jähnert

3rd Myth about the Internet

Since the World Wide Web, since

1991, everything changed.

•The WWW as well as the whole Internet is about decentralized data.

there were only a new standard: HTML (Hypertext Markup Language)

•What really changed was the usability of and the access to the Internet

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3rd Myth about the Internet

With HTML the public Internet grew up nearly exponentially

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4th Myth about the Internet

The Internet is a one way info-channel.

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4th Myth about the Internet

•That was the thought of the Web 1.0 and the New Economy

The New Economy crashed in 2000

•In principle every user can become a producer of web content

That means “produser”

The Internet is a one way info-channel.

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4th Myth about the Internet

After the millennium the New Economy burst in a big crash of the NASDAQ stoke exchange

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4th Myth about the Internet

Online communication today is more about this:

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5th Myth about the Internet

This decentralized Web is very dangerous.

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5th Myth about the Internet

This decentralized Web is very dangerous.

•Really dangerous is to ignore the huge chances the Internet provides

RoI (risk of ignoring)

•It’s pretty simple to collect feedback from your volunteers and stakeholders

just meet them on a par online

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5th Myth about the Internet

It shouldn’t be about this:

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5th Myth about the Internet

… but this:

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5th Myth about the Internet

… or this:

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Hannes Jähnert

Internet, Social Media & Volunteering

5 Myths about the Internet

Volunteers and The Borg

Communicate with Cyborgs

Be a Cyborg

Hannes JähnertCaptain Jean-Luc Picard as Lucutus

Hannes Jähnert

Volunteers & The Borg

Donna Haraway: “A Cyborg Manifesto“

at first:

„A cyborg is a cybernetic organism, a hybrid of machine and organism, a creature of social reality as well as a creature of fiction.“

We all use (we all have to use) „prosthetic devices“ to take part in modern society.

In earlier days this devices was writing with a pen or a typewriter, nowadays it is the mobile phone and the computer.

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Volunteers & The Borg

We are all cyborgs!

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Volunteers & The Borg

World Internet Stats

•~ 2 billion Internet users

•~ 1.4 billion e-mail users

•~ 500 Million Facebook users

•~ 300 Million Webpages

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Hannes Jähnert

Volunteers & The Borg

World Internet Stats

•~ 2 billion Internet users

•~ 1.4 billion e-mail users

•~ 500 Million Facebook users

•~ 300 Million Webpages

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Volunteers & The Borg

After Facebookwas founded in February 2004, it expanded to the largest social networking service in the world

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Volunteers & The Borg

PLEASE don’t think your

Volunteers aren’t

cyborgs !!!

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Cyborgs like Barack Obama …

Hannes Jähnert

… or her …

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… or her?

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Hannes Jähnert

Internet, Social Media & Volunteering

5 Myths about the Internet

Volunteers and The Borg

Communicate with Cyborgs

Be a Cyborg

Hannes Jähnert

Communicate with Cyborgs

Hannes Jähnert

Communicate with Cyborgs

Hannes Jähnert

Communicate with Cyborgs

Weblogs:

•What is it?

– A regularly updated ‚mashup‘ website that allows visitors to leave comments to single updates and provides different netwok functions

•What for is it?

– Originally weblogs were set up to save web files online. Today they were also used a diaries or private and/or professional online journals

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Communicate with Cyborgs

Social Networking Services (like Facebook):

•What is it?

– A Social Media platform that’s (1st) driven by 'user generated content’, (2nd) allows its participants to set up a personal profile and (3rd) mark relations between users as ‘friends’.

•What for is it?

– The first social networking service (“WELL”) was used as newsgroup. Today SNS provide a platform to maintain relationships even if there is no possibility to meet physically

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Hannes Jähnert

Communicate with Cyborgs

Live or micro blogging services (like Twitter):

•What is it?

– A Social Media service that allows its users to set up a stream of short text-based updates (at Twitter not more than 140 characters) and to subscribe other stream

•What for is it?

– Even if it is much faster micro blogging is blogging as well. Mostly it is used to update he ‘followers’ about what’s going on. But it is also used as discussion channel

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Hannes Jähnert

Communicate with Cyborgs

VoIP or ‘voice over IP’ Services (like Skype):

•What is it?

– A service that allows free telephone calls and text messages between users. It also allows chat, voice and video conferences with more than two users that are related to each other (ad to a ‘bodylist’)

•What for is it?

– Mainly it is used to communicate via chat or voice while being online at the same time. But it can also used to transfer files and present slides.

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Communicate with Cyborgs

File sharing services (like Dropbox):

•What is it?

– A tool users can install at their computers and use as a simple desktop folder. Files that saved to this folder are uploaded to a server and become synced to related folders.

•What for is it?

– To work together with others that have a Dropbox account, an Internet connection but aren't connected to the same intranet.

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Communicate with Cyborgs

And of course:

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Communicate with Cyborgs

And of course:

Online Volunteering

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Communicate with Cyborgs

Some Examples:

•The NPO-Blogparade

– An informal network of blogging experts that regularly treads questions of non-profit management

•question & answer sites

– Use mailing lists to ask questions

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Communicate with Cyborgs

Some Examples:

•Red-Recruit of the BRK

– The British Red Cross ask young volunteers to spread their content and messages through different Social Media platforms.

•Flickr Commons

– A micro volunteering platform that contains pictures which becomes tagged by volunteers.

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Internet, Social Media & Volunteering

5 Myths about the Internet

Volunteers and The Borg

Communicate with Cyborgs

Be a Cyborg

Hannes Jähnert

Be a Cyborg

To be a Cyborg is very easy. Just use the techniques

of your days contact your stakeholders, your

volunteers, your colleagues and friedns on a par

You easily can use the crowd to develop your own

work – you only have to take care of two thinks:

1.You should really want to take part in the

community

&2. you should make interesting offers.

Summarize:

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Hannes Jähnert

Be a Cyborg

»promoting or connection«

Hannes Jähnert

Internet, Social Media & Volunteering

Thank you for your attention!

Hannes Jähnert Academy for Volunteer-Management in Germany Marchlewskistr. 27 | 10243 Berlin

Tel: +49 30 2754938Skype: der.foulder