Practice Makes Perfect Progress - Restore America's Estuaries · 2019-01-07 · Practice Makes Perfect Progress. Building Risk Communication Skills Our Team. tion Exchanging thoughts,
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Building Risk Communication Skills
Building Risk Communication SkillsPractice Makes Perfect Progress
Building Risk Communication Skills
Our Team
Ris
k C
om
mu
nic
atio
n
“Exchanging thoughts, perceptions, and
concerns about hazards to identify
and motivate appropriate actions.”
Building Risk Communication Skills
Building Risk Communication Skills
Risk Communication Strategy
Building Risk Communication Skills
Risk Communication Strategy
Your game plan to better connect with your target audience.
Your Audience
Your Goal Should Be…
• Specific• Realistic• Audience-oriented• Action-oriented
Building Risk Communication Skills
Your Risk Communication Strategy
Part One: Getting Started
• Biggest risk communication challenge
• Audience
• Goal
Building Risk Communication Skills
Why People Do What They Do
Building Risk Communication Skills
Think Fast and Think Slow
Building Risk Communication Skills
Mental Shortcuts
A shortcut in our reasoning, evaluating, or remembering.
Building Risk Communication Skills
Confirmation: Cherry-picking information that confirms what we already believe.
Anchoring: Thinking a past event is the worst we’ll ever experience.
We can only process so many worries at a time.
Finite Pool of Worry:
Building Risk Communication Skills
Our actions are influenced by the people around us
Understand why people behave the
way they do
Building Risk Communication Skills
Risk Communication Essentials
Building Risk Communication Skills
1. Listen to and hear the other person.
Building Risk Communication Skills
2. Ask questions to learn what they care about.
Building Risk Communication Skills
3. Connect the risk to what they care about.
Building Risk Communication Skills
4. Frame your conversation so it
resonates.
Building Risk Communication Skills
5. Keep your goal in mind.
Building Risk Communication Skills
6. Work together to identify solutions.
Building Risk Communication Skills
Activity
Practice Applying the Risk Communication Essentials
Building Risk Communication Skills
Activity
1. You are the town planner
2. Read the poster
3. Brainstorm (write ideas on poster)
–What would you say to or ask Bob?
–Why you would say these things?
–What’s Bob’s reaction?
Building Risk Communication Skills
Activity
• Try it!
• One person play Bob, see how he responds
• Bob responds using info on card
• Fill in any gaps about Bob if necessary
• GOAL: Get Bob to attend the next meeting
We know …
Role Playing
But it works.
Building Risk Communication Skills
Activity: One-on-One Practice
Practice Applying the Risk Communication Essentials
Building Risk Communication Skills
• Partner with the person next to you
• Take turns practicing what you will say
• Your goal: get the person to not leave this meeting angry, and to come to the next meeting
Activity: One-on-One Practice
Name one thing you learned today that
you want to try.
Building Risk Communication Skills
Please Complete the Evaluation
Stephanie Fauver Stephanie.Fauver@noaa.gov
Tashya AllenTashya.Allen@noaa.gov
Sarah WatsonSarah.Watson@scseagrant.org
Thank you!
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