PR, Journalism, Online Jobs

Review “Online Media” jobs1. Identify trends2. What surprises you?3. What skills are they looking for?4. Who is hiring?

What is the PR job outlook?

Employment is expected to grow by 18% from 2006 to 2016 Faster than the average for all occupations.

Median salary $47,350 (May 2006)

What is the journalism job outlook?

Competitive and will grow slightly by 2016 Small and online publications should provide

the best opportunities. Specialized writers will have an advantage.

In 07, 78% had at least one job offer and earned a median of $30K

http://www.payscale.com/ (accurate, but lengthy)

In 07, more than 50% of graduates reported that writing and reporting for the web part of their job.

9/10 PR grads reported writing and editing for the web as part of their job

Research on job skills shows that writing, grammar, news judgment rank highest Unique and flexibility factor Guide for educators Alternative info pubs

ACLU coverage of Guantanamo Bay Prison Council of Foreign Relations andcoverage of Darfur

Producer/Editor – diverse set of duties Community producer – connect to

community and use of social media Web/Online producer – shoveling

content Multimedia producer - Flash, video,

audio, photo, design, etc.

Assume you will be Googled Blog – few people provide a blog url

blog’s content should relate to the job posting

Do research on the people hiring Professional email – claim your gmail name

Baby name consultants Use social media to promote your e-brand Professional portfolio Be diverse and flexible Cut adjectives such as “highly skilled,

outstanding, or excellent.” Use specifics. Strong verbs – responsible for

Craigslist, Monster, and HotJobs have a lot of listings, searching smaller, niche job boards can be more efficient

Freelance Attend conferences – RTNDA, ONA Follow twitter

Heather Huhman – PR job hunting follow her @heatherhuhman

Attend speaking events

Educators and students believe that higher education training in technology is inadequate

U.S. journalism and mass communication educators survey 87% of faculty experience stress from having to

keep up-to-date with technology Content or Web page creation

CMS, HTML Photoshop, multimedia Now, social media and understanding how people

consume media Dreamweaver debate

What is a liberal arts education?

What is a liberal arts education?

Cultivation of intellectual and critical thinkersFree one from their prejudices Encourage civic participation

Understand how to continue learningUse of theory to predict behavior

Respect for others and other ideas Solve problems

Broad degree v. skills training Skills

To get hired, but not educated Liberal Arts training

1. Cognitive - need to seek the meaning and effect of their jobs

2. Civic 3. Skills

Research shows skill workers cannot adapt to change as well

Develop a project based on a theme or topic Around 4-6 stories focused on issue The home page will feature a story that summarizes

the issue The other stories are sidebars

Ideas http://cronkitezine.asu.edu/specialprojects/economy/ http://cronkitezine.asu.edu/specialprojects/

volunteer/ http://cronkitezine.asu.edu/specialprojects/asucrime/

300-800 words Suggest one pull quote at a minimum

Info box and video sidebar Bold words you plan to link. In the order

of the links, place their corresponding URLS at the end of your story Look at the examples provide in the syllabus

Headline, subheads, and summary deck

TESSACOREYJONATHAN

MARIACHANNINGNICOLEMAXINE

MELANIECARLEENJEREMY

CHRISSAMTARYNMEGAN

1. MARKALLISONMEGAN

2. DESIREECHARLIEDARIAEMILY

4. CAMMIEMICHELLEJESUSNICK

3. BRITNEYJESSICANANCYCARMEN

5. THERESAASHLEY LJAKEASHLEY G

Writing for the web SEO Mashups Readings Pitch ideas for group project