Transcript
“ASK ME”
Making Ag Extension more effective
Mark Bell
The problem? Poor farmers lack access to information
The need? Demand-driven, market-oriented extension delivering credible,
relevant information.
The means? ASK ME. A framework for effective extension.
What are the elements of ASK ME?
A? Audience
A? Audience
Who are they? What do they need and want?
S? Solution
S? Solution
What is practical and relevant to meet the needs?
K? Key Message
K? What do people need to know
to make the change?
Key Message
M? Message form and delivery
M?
How can the message be best packaged and delivered?
Message form and delivery
E? Evaluation
E?
How can each step be improved?
Evaluation
ASK MESimple and effective
We work with extension providers so they are more• market-oriented, • demand-driven and • entrepreneurial
Helping you help farmers.
Want to learn more? Visit the University of California Davis, International Ag
Extension Academy: http://AgExtOnline.com
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