Power-User Google Analytics: Custom Dashboards, Reports, Filters and Segments by Jenny halasz

@jennyhalasz

HOW TO CREATE AWESOME GOOGLE

ANALYTICS DASHBOARDS & REPORTS

Presented by:Jenny HalaszJLH Marketing

@jennyhalasz

@jennyhalasz

TODAY’S MOST USEFUL LINKhttp://bit.ly/GADashJLH

To use:1. Login to GA2. Paste in the browser3. Select the account to apply it to

@jennyhalasz

PROS OF GA DASHBOARDS

Customizable

Applicable to any GA Segment

Set up auto-email

Printable reports

Impress your boss

You only set it up once FREE

@jennyhalasz

CONS OF GA DASHBOARDS

Not user friendly

Relies on you to know

what you need

Requires you to set up

segments

Only holds 12 widgets

per dashboar

d

Can’t filter by Metric values

… but it’s free, so what do you expect?

@jennyhalasz

@jennyhalasz

How Did People Get

to Your Site?

What Did They Do

While They Were There?

How and Why Did

They Leave?

WHERE TO START?

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How Did People Get Here?

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What Did They Do?

@jennyhalasz

Why Did They Leave?

@jennyhalasz

Edit the Title, instead of “Pages/Session”

Choose a Layout

Even Customize Your URL!

Add Filters

@jennyhalasz

CHANGING DISPLAY OPTIONS

Choose different Dimensions or Metrics

Change row display

@jennyhalasz

USING FILTERS - SIMPLE

“Only show” or “Don’t show” Selection

criteria

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USING FILTERS - REGEX

Selection criteria

Use | to separate items – creates “OR” Use .* as a wildcard

.*/category means match anything before /category category/.* means match anything that comes after category

Test your expressions on the actual report

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Set up once, daily, weekly, monthly, or quarterly

Email to anyone

Share with everyone on the account

Export a PDF

OTHER FUN THINGS

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CUSTOM REPORTS

@jennyhalasz

CUSTOM REPORTSAsk questions to determine importance:? Which things do we want to know?? What parts of the site are important?? How can we use these as part of our strategy?? When does our traffic arrive?? Where can we improve?? Who is visiting our site?

@jennyhalasz

Metrics: Things you want to measure

Dimensions: Containers you want to use

Filters: Things to include or not include

CUSTOM REPORTS

@jennyhalasz

Metrics: Things you want to measure

Dimensions: Containers you want to use

Filters: Things to include or not include

CUSTOM REPORTS

@jennyhalasz

Segments – Mobile/Desktop

@jennyhalasz

@jennyhalasz

THINGS DATA CAN DOSolidify/

Contradict a hypothesis

Predict a problem

Ensure mistakes are caught

Open a new horizon

Maintain status quo

Teach us about behavior

@jennyhalasz

REMEMBER:

Data is just data.Analysis leads to

insight.That useful link again:http://bit.ly/GADashJLH

@jennyhalasz

Thank you!

Jenny Halaszjenny@jlh-marketing.com

@jennyhalasz