Posters

Posters

Kerri ColeGraphic Design 2Penn Valley Community College

Keep Calm and Carry On was a motivational poster produced by the British government in 1939 several months before the beginning of the Second World War, intended to raise the morale of the British public in the aftermath of widely predicted mass air attacks on major cities.[1][2] It had only limited distribution with no public display, and thus was little known. It was rediscovered in 2000, has been re-issued by a number of private companies, and has been used as the decorative theme for a range of products. It was believed there were only two known surviving examples of the poster outside government archives[3] until a collection of 20 originals was brought in to the Antiques Roadshow in 2012 by the daughter of an ex-Royal Observer Corps member.

Source: http://en.wikipedia.org/wiki/Keep_Calm_and_Carry_On

Purpose

Communicate a message

1. Must grab attention

2. Usually seen by someone moving

3. Minimize visual clutter

What is a poster?

• 2-dimensional• Single-surface• Crated in

multiples• In public• Seen from a

distance Source: http://hammerpress.net/

Source: http://hammerpress.net/

Things to ask• What will make the average

person buy a ticket?• What makes this poster’s

attraction/cause/brand different from other choices?

• What are you promoting?• Why should someone be

interested in this?• How can you craft the

message so the audience believes what you’re saying??

Design Development

• Visualization• Printing technique

In the United States 2008 presidential campaign, a series of posters created by artist Shepard Fairey promoted Obama during his run for the presidential artist. Although the images were not official campaign posters of Obama's presidential campaign, the posters have become famous icons, symbolizing what the posters say: hope, change, and progress.

Composition Basics

• Grab attention• Set it apart• Communicate

key messages• Single surface,

one unit• If in a series,

continuity

Source: http://tadcarpenter.com/