Portfolio overview & resume - Aude BAYLET-DIESEL, January 2014

PORTFOLIOAude

BAYLET-DIESEL

MAAbout Me

Aude BAYLET-DIESEL

Global Luxury Management professional

Nationality : French

abaylet@ncsu.edu

RMMy Qualifications

Bachelor degree in International Business &

Marketing

Expected dual Master degree in Global Luxury Management and Fashion & Luxury Management

Mother Tongue French, Fluent English (US), Spanish (Spain) and Portuguese (Brazil)

Very good knowledge of Excel, Google Analytics, Photoshop, InDesign

Experience with social media, CMS and CRM

RMMy Resume

Click to enlarge or visit my

http://www.doyoubuzz.com/aude-baylet-diesel

SCCurrent Studies

The Global Luxury Management is a unique program offered as a partnership between North Carolina State University (NC, USA) and one of the European leading Business School SKEMA Business School (France).It is a one-year dual degree program that aims to provide students with solid foundations to prepare them for leading positions in the dynamic global luxury marketplace.

DMMy Dissertation

“ E v e r y w h e r e c o m p u ti n g ” a n d t h e f u t u r e o f t h e l u x u r y s h o p p i n g e x p e r i e n c e

Beyond current digital marketing and new CEM approaches, how will luxury brands use new technologies and devices to interact with their customers in the retail environment?

WSSample of Work

TIFFANY & Co. Marketing Strategies

How strategies have changed in the last 3-5 years due to global

competition, and the economy?

TIFFANY & CO

Image Tiffany & Co®

Long-Term Growth &

Brand Awareness

Global economic

conditions

Consumer confidence

Risks of foreign

operations

Diamonds supply

Counterfeit

Distinctive appeal

Recent risk factors

Marketing Activities Product Development Global Expansion

Changes in Strategy

CEO Michael Kowalski - “We don’t plan any dramatic change in strategy. Like all good luxury brands, we manage this company from a very long-term point of view–we are certainly going to [continue to] do that.”

Marketing Activities Product Development Global Expansion

Changes in Strategy

- brand’s reputation & brand’s competitive advantage- constant increase in advertising,

marketing, and PR budget- increase in retail price - investment for customer service

Marketing Activities Product Development Global Expansion

Changes in Strategy

- new product development and introduction

- expansion of the jewelry offering - maintain high-quality products and

distinctive merchandise

Marketing Activities

Product Development Global Expansion

Changes in Strategy

- new store openings- potential markets - closing stores in Japan

WSSample of Work

The Business of Luxury

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WSSample of Work

SixPack France business development strategic plan for the

US – PR recommendations

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HAPTICS Technology process design and creativity research –

Group work

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FINANCES – Business financial situation analysis, Undergraduate

project

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CMMarketing & Com

6-month full time internship in Sao Paulo, Brazil

Website creation – very high end villa vacations and events rental

Use of WordPress, Tumblr and the web development platform Wix.comSales support – booking of two luxury boutique hotels

Use of InDesign, Photoshop, CRM softwares (mailchimp), social media

CMMarketing & ComNewsletter creation & reportingUse of CRM database and Mailchimp

RPPress Relations

6-month full time internship in Paris, France

Creation of websites for Press Releases – DIM by Cacharel, introduction of a new lingerie collection Fall 2012

Image screen shot DIM by Cacharel®

WMMy Websites

Tumblr photography

LinkedIn fr.linkedin.com/in/abaylet//

Twitter@Audeb31

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Honors and Awards

Honored by Rotary International and the UNESCO Paris for an essay on Corporate Sustainable

Responsibility and Ethics for Luxury brands (May 2013).

INNet ImpactExecutive member of the Net Impact chapter at North

Carolina State University

- Creation of the chapter- Attendance at the Net Impact annual conference in the Silicon Valley- In charge of the social media and events “Net Impact is a nonprofit membership

organization for students and professionals interested in using business skills in support of various social and environmental causes.”

WVVolunteer Work

Volunteer at the NC Museum of Art for Porsche By Design® exhibition

Volunteer at NCState for several local environmental actions

Volunteer and fundraiser for the French Téléthon® fundraising for disable kids

Head of the International

Club at Toulouse Business School

&Many school’s

events volunteering

HMMy Hobbies

Rugby

My travels – Backpack in Latin America and Europe

Photography