“Popular Print culture consumed by the Indian middle and upper classes participates in the wider cultural production of the international beauty queen.
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“Popular Print culture consumed by the Indian middle and upper classes participates in the wider cultural production of the international
beauty queen as an emerging hero whose story of success circulates within a nation state
that is actively renegotiating its marginal position in the global economic order.” – Global
Queens, National Celebrities
Parameswaran Argument
Representations of feminine agency in print culture authorize the ideological interests of India’s consuming classes.
http://www.youtube.com/watch?v=YIOd3v3Qbpw
Sushmita Sen
• http://www.youtube.com/watch?v=A4T3iv8V7aI
Economic Boom in India’s beauty industry
• Products • Pageants • Queens
• 1996-2000– 25% growth in cosmetics – $160 million
“Femina” Magazine
• http://www.youtube.com/watch?v=J0T21y7Pd7w
“Representation, Agency, and Symbolic Femininity”
• Aquire global “superpower”• Representation of postcolonial critiques of
gender and nation• Middle class readers – Ideologies of traditions and modernity
“Patriarchy, capitalism, and caste, and historical forces of colonialism and nationalism have left their indelible marks on representations of the feminine subject.”
Aishwarya Rai1994 Miss World
http://www.youtube.com/watch?v=VmTBESvPBI0
Reddy
• “Femina”
• “Beauty is more than a physical attribute…”
• Gods, Goddesses
• http://www.youtube.com/watch?v=mH0e6jrdAAs
• http://www.femina.in/
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