Polaris Conference 2010

ONLINE MARKETING ONLINE MARKETING

SOCIAL MEDIA, SEO and BLOGGING EXPLAINED

Twitter: @emilydoig

email: emily@cookieonlinemarketing.com

for small and medium business

www.cookieonlinemarketing.com

www.thesocialmediaproject.com.au

SOCIAL MEDIA

AGENDA

SEARCH ENGINE OPTIMISATION (SEO)

BLOGGING FOR BUSINESS

RESOURCES

QUESTIONS

SOCIAL MEDIA

SOCIAL MEDIA EXPLAINED

Marketing is changing

Social Media

As business owners we need to adapt

It's about sharing, communicating and engaging

Each social media platform has a different proposition

Think that social media isn't for the finance industry?

Chartered Accountants of Australia

Social Media

Budgets are sexy

Warren Buffet ATO

CPA AustraliaErnts and Young

All use social mediaThe Budget Dude

There are hundreds of Social Networks

Social Networks

Today, we'll look at 3...

facebook

Twitter

Linkedin

Research tools that suit you business

Social Media Do's

Completely set up your profile before you start interacting

Join a conversation

Promote your social media profile

Be transparent

Be helpful

Find your voice

Ignore feedback

Social Media Dont's

Be defensive

Do things by halves... be committed

Trash Talk

Be spammy

SEOSEARCH ENGINE OPTIMISATION

"Search Engine Optimsation is the process of improving the volume or quality of

traffic

to a webiste or web page" -wikipedia

5th Ave. Manhattan. August 2009.

What is SEO?

Search Engine Optimisation

Why is it so important?

What can you do to improve your site?

Dark promises

Research terms

Search Engine Optimisation

Dynamic content

Be relevant and contextualANALYTICS, ANALYTICS, ANALYTICS

Avoid excessive amounts of flash

Tags Links competitors

BLOGGINGFOR BUSINESS

Charlie- Aged 4 Months. April 10

Your blog

is like

a puppy

Virgin Racing Launch March 2010

What is your Niche?

You gotta have one

Stay true to it

Dont be afraid

Show expertise

Get blogging

Invite guests bloggers to write on industry

review a new product

review an event

interview clients, management teams or thought leaders

tips and tricks for your industry

helpful links

Content isn't always just text... get creative

Have a clear call to action

Resources

A copy of today's presentation

along with some useful links will be available on Monday at

www.cookieonlinemarketing.com/polarisWWW.COOKIEONLINEMARKETING/POLARIS