Podcasts and Vodcasts

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Podcasts and VodcastsA sharing and analysis

+Podcasts - Types

Formal, informative, with the sole aim of providing accurate facts and relevant opinions BBC Podcasts

Informal, casual, creative, with a degree of humour; sometimes satirical Mr Brown Hossan Leong

As above, but song-orientated – has a sustained tune and catchy lyrics

I live in Singapura – Hossan Leong Wavin’ Flags (Flood Parody) – Mr Brown and gang

+Formal Podcasts

http://www.bbc.co.uk/podcasts/series/homeplanet

http://www.bbc.co.uk/podcasts/series/greatlives

http://www.bbc.co.uk/podcasts/series/pov

+Creative Elements

Sound effects Introduction of the podcast as a form of identity Introduces a new point Related to the topic at hand Artificial background noise to create the perception of a

‘live’ report made at the actual venue The entire podcast could be song-based with lyrics that

presents the information

Varying voices Various stakeholders of the issue Can be creatively fabricated

+Examples

Mr Brown Podcast about The Great Malaysian Sale.

http://www.youtube.com/watch?v=CB4FBFQfLGg&feature=search

Mr Brown – Bak Chor Mee – Huge hike in prices

http://www.youtube.com/watch?v=brFPz9RNDg4&feature=search

Mr Brown – Exam Stress

http://www.youtube.com/watch?v=FCnKsx_tj08&feature=related

+Examples – Song-based podcasts

I live in Singapura (Hossan Leong)

http://www.youtube.com/watch?v=lp80GOIh6_o&feature=search

Le-kua-si-mi (Mr Brown)

http://www.youtube.com/watch?v=yTnvqQFFc1c&feature=search

Anti-smoking Ad

http://www.youtube.com/watch?v=JndtG8Y7yfw&feature=search

+Examples – Song-based podcasts

Pok Kai Face (Mr Brown)

http://www.youtube.com/watch?v=L5lJ2BA6bkY&feature=related

+Vodcasts

Uses visual presentation as the main medium to inform and/or bring across a message

May include creative sound effects as well

Types: advertisement, news report, etc.

+Examples - Advertisements

Children are watching

http://www.youtube.com/watch?v=t3WioZcjbys&NR=1&feature=fvwp

Touching commercial

http://www.youtube.com/watch?v=2WoppI99pGE&feature=related

+Children are watching

Appeal to the emotions

Showing the direct parallel between actions of adults and that of the children

Enhanced by appropriate sound effects

Note how the producers have looked into the various instances in life where children are being influenced by their parents Profanities Smoking Littering, etc.

+Touching Commercial

Contains an element of surprise

Initial picture – a normal girl trying to look pretty by messing around with her mother’s cosmetics/make-up equipment

Actual fact – by cutting her own hair, the girl is trying to allow her bald brother who has undergone chemotherapy feel normal and accepted within the family

Appeal to emotions as well

Short but effective at proving a point

+Examples – “News Reports”

The Noose – Strange Condominium Names

http://www.youtube.com/watch?v=Xb-FpMy_Eyk&feature=search

The Noose – Indecent orientation games

http://www.youtube.com/watch?v=qtJ_BvySJUQ&feature=related

The Noose – pirated DVDs

http://www.youtube.com/watch?v=KWdclEjbpWw&feature=related

+The Noose

Light-hearted tone

However, issues presented are relevant and current

Multiple perspectives are presented in a creative way In the form of “interviews”

“Interviewees” look and sound authentic