Plugged - A Content & Performance Marketing Company - Digital Agency London

Plugged

THE CHALLENGE FOR BRANDS IS WHAT TO COMMUNICATE AND HOW TO SCALE ENGAGEMENT

THAT CONVERTS TO SALES

PLUGGED CONNECTS CONSUMERS WITH BRANDS THROUGH CONTENT AND PERFORMANCE MARKETING

COMBINING CONTENT PRODUCTION WITH PERFORMANCE

MARKETING TO BUILD BRANDS AND DRIVE SALES

the challenge for brands is what to communicate and how to scale engagement that converts to sales

PRODUCING GRAPHICS, VIDEOS AND PHOTOGRAPHY TO CAPTURE AND ENGAGE AUDIENCES

AND GET SITES LISTED BY GOOGLE

PLUGGED BUILDS BRANDS, CREATES ENGAGEMENT

AND DRIVES SALES

PLUGGEDPlugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.

From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.

WHAT WE DO

AMPLIFYSpreading the message

CONVERTTurning engagement into sales

ENGAGECreating an audience

DATAUnderstanding the audience

ENGAGEDeveloping brands and building audiences via content, partnerships and promotions

• Plugged helps brands create and distribute relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience

• Keeping consumers engaged in an ongoing dialogue through the use of targeted ads, social media, blogs, articles, website development, community management and videos

• From Facebook to Twitter and YouTube we communicate your brand’s story across a multitude of platforms

AMPLIFYCommunicating brand messages through targeted advertising

• Plugged helps brands to stand out from the noise by developing targeted advertising campaigns to deliver reach via:– Pay per click performance advertising using search– Affiliate programme strategy and management – Search Engine Optimisation (SEO)– Partnerships and strategic business development

CONVERTCombining data with creativity to understand your customer and turn attention into sales

• Plugged helps to grow consumer data; analysing, segmenting and creating targeted email, social and mobile campaigns that convert to sales via:– Ecrm strategy– Direct response advertising – Data Analytics– Email campaigns

CLIENTS

PizzaExpress:- Partnerships- Promotions- Sales

PIZZAEXPRESSClaim your summer

• PizzaExpress recognised that attracting consumer attention would be difficult amongst the myriad of events, campaigns and offers linked to London 2012.

• Our challenge was to cut through the noise; communicating the 'Pizza In Style' brand and ultimately driving restaurant covers.

• We created a campaign inviting pizza lovers to 'Claim Your Summer' by enjoying exclusive discounts on a range of aspirational experiences.

PIZZAEXPRESSClaim your summer

PIZZAEXPRESSClaim your summer

• Plugged sourced a wide range of partners, whittling the list down to 12 to create an innovative reward platform. All customers who enjoyed a meal with Pizza Express between June and August were able to redeem their unique code for exclusive offers from leading brands such as Virgin Balloons, Orient Express, Go-Ape, Amazon, Penguin, Wiggle and National Rail.

PIZZAEXPRESSClaim your summer

PIZZAEXPRESSClaim your summer

• The campaign was a huge success for both Pizza Express and their partners. Sales targets were exceeded by a campaign that reinforced the 'Pizza In Style' brand message.

• http://www.pizzaexpressnews.com/do-you-want-to-claim-your-summer/

Upfront:- Partnerships- Promotions- Strategic Consultancy- Online Marketing- Sales

UPFRONTConsultancy

• Plugged provides online marketing consultancy to the UK's leading entertainment marketing agency, assisting with strategy, business development, promotions and partnerships.

Mercury Records- Email Marketing- Online Marketing- Design- Data

MERCURY RECORDSEmail and and data consultancy

• The primary aim for this project was to improve both income from Mercury’s email marketing channel and to improve customer lifetime value by implementing more targeted and relevant email marketing that complements other comms and social media channels.

MERCURY RECORDSEmail and and data consultancy

• Plugged was tasked with: – Building, analysing and segmenting Mercury's consumer database – Increasing and improving the use of direct consumer communication

and engagement via email, social media, apps and any other new channels

– Driving and tracking sales from communications to Mercury's Online store and retail partner sites

– Increasing the lifetime value of each potential consumer – Increasing the use of ecrm tactics throughout the label – Driving e-commerce sales using affiliates and performance

advertising such as search – Helping Mercury to become the leader in the use of innovative ecrm

within UMG

MERCURY RECORDSEmail and and data consultancy

MERCURY RECORDSEmail and and data consultancy

MERCURY RECORDSEmail and and data consultancy

Movellas:- Business development- Online Marketing

MOVELLASPartnerships and business development

• Movellas is a start up creative platform that allows users to create, discover and promote short stories.

• Plugged has assisted Movellas in their launch strategy and is involved in sourcing partners to help raise awareness of the platform and to grow their app install base.

MOVELLASPartnerships and business development

Electronic Arts- Email Marketing- Online Marketing- Design- Data

ELECTRONIC ARTSEmail and and data pitch

• Plugged pitched to develop an email marketing campaign, database strategy and creative design for a proposed campaign to promote Electronic Arts World Series Of Poker App.

Audiofuel- Strategic Consultancy- Online Marketing- Search advertising- Display advertising- Data- Ecrm- Sales

AUDIOFUELSearch and social advertising

• Plugged provided search and social media advertising to drive sales for the running and triathlon music download platform, Audiofuel.

• It was crucial that Plugged optimised the campaign to ensure that a positive return on advertising spend was achieved.

• We developed advertising campaigns that targeted triathletes and cyclists across the world using banners and search ads on desktop, mobile, Facebook, Youtube and relevant websites.

AUDIOFUELSearch and social advertising

• We were delighted to report that our ads were clicked over 30,000 times generating £2.35 for every £1 spent. – http://audiofuel.co.uk/triathlon

Search and social advertisingAUDIOFUEL

edapt- Strategic Consultancy- Online Marketing- Content Marketing- Brand development- Video

EDAPTBringing a new brand to life

• As an innovative new service aiming to disrupt the education market with a new insurance policy for teachers, edapt had a big task on their hands.

• Plugged was asked to assist edapt in developing their brand, communicating their offering and attracting members.

EDAPTBringing a new brand to life

• Starting from scratch Plugged's team needed to launch a new and unknown brand into the marketplace and overcome the following challenges:– teachers need to trust that edapt can offer them a reliable

and trustworthy service.– how can edapt establish themselves as a credible alternative to the

unions in a short space of time?– how can edapt acquire customers with limited above the line

marketing budget?

EDAPTBringing a new brand to life

• Plugged's strategy was to develop a content platform within edapt.org.uk that engages the UK’s teachers and offers a credible alternative to the incumbent unions.

• The content platform or theme would need to:– create awareness, intrigue and discussion– use content to get information seekers to engage with edapt and

spread content virally– convert engaged users to paying members

EDAPTBringing a new brand to life

• After much research, stakeholder interviews and internal debate we settled on developing a plethora of content under the umbrella of 'Helping teachers to teach'. We aimed to harness the positivity of the teaching profession whilst developing an emotional response from teachers tiered of the negative tone adopted by the unions and the press.

• Plugged's team of strategists went on to help position the edapt brand and produce content production guidelines (tone of voice, terms to use and avoid, scale of neutrality), which helped to shape the blogs, articles and social media that would amplify edapt's offering.

EDAPTBringing a new brand to life

• To help launch our content marketing programme we produced a video that introduced the edapt offering. The video focused on teachers relaying their positive stories under the "Why I teach" theme, helping to creating awareness, intrigue and discussion with the aim of converting passive viewers to customers.

EDAPTBringing a new brand to life

EDAPTBringing a new brand to life

WHO WE ARE

• Plugged was founded by a team of digital, performance advertising and design experts who have worked for some of the world's biggest brands.

• We have been building and engaging with brands, communities and employees for more than 10 years. Responsible for the marketing strategies, employer branding and advertising for leaders such as: Apple, MTV, Amazon, Selfridges, Universal, The Hut Group and Channel 4.

• Plugged combines creativity with strategy to build and strengthen your brand using culturally relevant content.

Advertising and partnerships

• Having managed iTunes’ European Marketing for over 5 years, Grant has experience of using on and offline tactics to drive sales for the world’s most valuable brand.

• An expert marketeer with experience in search, affiliates, social media, online advertising and strategic partnerships.

GRANT

Performance advertising

• Peter is an expert in driving e-commerce sales through search, display, Facebook and Twitter.

• Peter has been successfully managing search advertising for iTunes for over 3 years.

• To date Peter’s consultancy, Euromedia have referred 56 million clicks to iTunes and over $30 million in sales.

• The company is one of iTunes’ top 5 affiliates in Europe and the US. • In a recent benchmark test between Euromedia and Apple’s

advertising agency OMD, Euromedia outperformed the incumbent, generating 60% more sales and 122% more clicks from one of the first UK Google accounts to exceed the 3 million keyword limit

PETER

Operations

• Faye's career to date has seen her run cost efficient and performance driven recruitment for the likes of MTV, Channel 4 and Selfridges.

• Faye is highly analytical and uses her numeric skills to drive the performance of advertising and marketing activity and maximum return on investment.

FAYE

LOTTYContent strategy and ecrm

• Charlotte has over ten years experience in digital and offline marketing communications, both agency and client side.

• As both a content strategist, project manager, ecrm expert and information architect Lotty has extensive experience in working on large digital projects and understands the complete website and brand development process well.

CONTACT

If you would like more information about how we can work together please email hello@plugged-brands.com

or visit us at - www.plugged-brands.com

© 2012 Plugged Media Ltd. All rights reserved.