Transcript
The best mobile experiences are native How you tell a story depends on how a person consumes it.
Video Games Photo Sharing News
DO YOU HAVE ANYTHING?
Actions like swiping - have a texture that is part of the storytelling experience (Snowfall). It adds a new dimension to the storytelling. The reader doesn’t scan with their eyes - they can feel the story. This will become more intense: geolocation, accelerometers, gesture control, Augmented reality, etc.
Learn the vocabularyStick to the standards unless there’s a
compelling argument to create new UI elements
TV for the Internet Moments
Example: “click here” doesn’t mean anything anymore.
Add the backdrop about where Video is being consumed
The Scale Feed
“Most of today’s media companies think they’re going to be scale feeds. But they won’t.”
The Social Feed Model: Universal Reach
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Facebook is bringing back the silent newsreel
ht Josh Kalven
On YouTube - the Click/Sound still Rule
Platform Intelligence
Content can appear without other editorial context
This is also related to the “death of the homepage”
Content can appear without other editorial context
Content will appear with platform contextWhat are the debates: 360 vs 180, for example.
Content DOES appear with platform context
“It’s about making [the text] scannable, quite modular,” — Nathalie Malinarich, mobile editor for BBC News
Infographics& new mediums
of distribution
Infographics haveperformed well on:- Twitter- Medium- Reddit- Tumblr- Facebook
AJ+ stylized templates for efficiency
Twitter-optimized quote templates.Even Al Jazeera Turk likes them!
AJ+ templates for Infogram,speedy content production
Content can appear without context.
Mistakes Happen
Don’t raise blood pressure: Pushes, slow performance, bad transitions, bad sign up process.
“Mobile experiences fill the gaps while we wait. Nobody wants to wait while they wait.”
Mike Krieger
This cartoon is about to reach for his phone!
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