Planting Seeds Of Creativity In Todays Youth To Grow Tomorrows W Orkforce

Planting Seeds of Creativity in Today’s

Youth to Grow Tomorrow’s Workforce

Conor

Smith, Moderator

President, The BOSS Group

Anne Cecil

Director, Design and Merchandising, The Antoinette Westphal

College of Media Arts and Design, Drexel University

Varissa

McMickens

Director, Arts Rising

Jonas Milder

Professor, Industrial Design Department, The University of the Arts, Masters of Industrial Design Program

Nancy Santiago-Negron Director, Policy and Planning, Philadelphia Youth Network

Conor

Smith

PresidentThe BOSS Group

Panel Discussion

Planting Seeds of Creativity in Today’s Youth to Grow Tomorrow’s Workforce

Moderated by: Conor Smith, The BOSS Group

Panelists:Ann Cecil- Drexel UniversityDavid W. Brown- BrownPartnersJonas Milder- The University of the ArtsNancy Santiago Negron- Phil.Youth Network

Employer Demand Trends

• Interactive talentMultimedia design, programming, content, user

experience experts, project management, etc.

• Multiple skills; two for one

0%

5%

10%

15%

20%

25%

30%

2006 2007 2008 2009

Design

Prod

Editorial

Mktg

Web

The BOSS Group client order mix

•WEB steadily rising

•Decline in traditional DESIGN/PRODUCTION

Top “soft skills” for interactive

• integrative & collaborative, work well in teams

• natural community builders & networkers, naturally curious

Anne Cecil

Director, Design and MerchandisingThe Antoinette Westphal

College of Media

Arts & Design, Drexel University

Classroom Without Classroom Without Borders: Simulating the Borders: Simulating the

Future NOW!Future NOW!Anne Cecil, Director D&M,Anne Cecil, Director D&M,

WestphalWestphal College, Drexel UniversityCollege, Drexel University

The AssumptionThe Assumption

GenYGenY are born into a technological world.are born into a technological world.True or False True or False -- They are:They are:

••Tech SavvyTech Savvy--know their way around the know their way around the webweb••Excellent MultiExcellent Multi--taskerstaskers••Have a diverse group of Have a diverse group of ““friendsfriends”” in their in their social networksocial network••Have the ability to change business Have the ability to change business paradigms using technologyparadigms using technology

The TruthThe Truth

GenYGenY is not as savvy as they might seem. AKA the is not as savvy as they might seem. AKA the SeeMeSeeMe Generation:Generation:••Their online world is no larger than their offTheir online world is no larger than their off--line line world. world. ••They do not understand the consequences and They do not understand the consequences and issues of sharing information on the web.issues of sharing information on the web.••Many multiMany multi--task constantly but fail to give their task constantly but fail to give their attention to any one task. attention to any one task. ••Many canMany can’’t determine valid info from a web t determine valid info from a web search.search.

Case Study Case Study -- Merchandising Merchandising TechnologiesTechnologies

Student population: 14 D&M students, Juniors Student population: 14 D&M students, Juniors or Seniors, all female.or Seniors, all female.Technologies used for course delivery:Technologies used for course delivery:

BBVista/WimbaBBVista/Wimba ClassroomClassroomBlogs/Discussion ThreadsBlogs/Discussion ThreadsGoogle DocsGoogle DocsTwitterTwitterSkypeSkype

The PromiseThe Promise

Educators MIND and Manage the GapEducators MIND and Manage the GapEffective direction and use of technology can Effective direction and use of technology can create a classroom without borders, allowing create a classroom without borders, allowing specialists and students to meet and collaborate.specialists and students to meet and collaborate.Students share cultures/ideas and learn to use Students share cultures/ideas and learn to use tools in a new way.tools in a new way.Future Education Paradigm where students and Future Education Paradigm where students and specialists connect independent of specific specialists connect independent of specific institutions.institutions.

Keys to SuccessKeys to SuccessBuild confidence through assignment sequencing.Build confidence through assignment sequencing.Move from individual work to team work.Move from individual work to team work.Move from instructor driven to student driven Move from instructor driven to student driven content.content.Offer a variety of opportunities to communicate Offer a variety of opportunities to communicate with instructor and peers.with instructor and peers.Demonstrate and encourage practice.Demonstrate and encourage practice.Encourage new ways to use technology.Encourage new ways to use technology.Remain calm when technology doesnRemain calm when technology doesn’’t work. t work. Remember that tech that works on a T1 line may not work Remember that tech that works on a T1 line may not work on a shared on a shared wifiwifi connection.connection.

Varissa

McMickens

DirectorArts Rising

ArtsRising In School. In Community. In Life.

ArtsRising In School. In Community. In Life.

A strategic partnership between:

ArtsRising ArtsRising BackgroundBackgroundTwo years ago (2007), the William Penn Foundation initiated a process to organize the Philadelphia community around supporting arts in education. As a result of that effort, a committee comprised of a broad array of arts and culture organizations was formed to explore the vision and to set goals of the initiative.

ArtsRising ArtsRising BackgroundBackground

From the outset, 100+ leaders, community members gathered in support of a major movement to reform the arts education landscape in Philadelphia.

More than 70 community members, including representatives from the School District of Philadelphia (SDP), met in subcommittees for a year to lay the foundation for the effort then known as the Arts for Children and Youth Initiative which had as its mission: To better support and coordinate current efforts to increase equity, access and equality of arts education opportunities for our children and youth, families and communities. .

ArtsRising ArtsRising BackgroundBackgroundGuided by that mission, the year-long process of subcommittee meetings yielded four key outcomes:

A ten-year vision for Arts and Children and Youth that grows the initiative into a regional effort across all grade levels and schools.

A two- to three-year start-up area of focus that includes creating and supporting a number of model school programs in a series of Philadelphia public schools with the goal of replicating those models throughout the system.

A framework for planning and evaluation once implementation began in the 2009-2010 school year.

Issuing a Request for Proposals to identify a leadership entity to manage the initiative moving forward.

ArtsRising ArtsRising BackgroundBackgroundIn 2008, the leadership entity comprised of three organizations – the Philadelphia Education Fund (Ed Fund), Public Citizens for Children and Youth (PCCY) and the Fleisher Art Memorial (Fleisher) – was selected and began its work to tackle this ambitious vision.It pursued these six key goals: • Creating Art Integrated Zones• Starting At the Critical Middle• Making the Arts Integral to System-wide Reform• Using the Arts as a Force for Neighborhood Development• Using Evaluation to Build Capacity• Building Sustainability from the Outset

ArtsRising ArtsRising NowNowAs part of its strategic communications plan, and with a strengthened mission to improve and expand equitable access to arts education for children in the Greater Philadelphia Region so that youth are better engaged in school and in their community, persistent through high school graduation, and prepared for post secondary opportunities and for the 21st Century Workforce, in the Fall of 2009 the leadership entity selected the name ArtsRising as the identity under which the initiative would pursue its goals.

In the same time frame, ArtsRising named its first Director for the program, Varissa L. McMickens.

To date, with partnership and guidance from SDP, ArtsRising has received “Letters of Interest” from a number of schools that desire to be named as initial ArtsZones hubs. Final selections are anticipated to be made in November 2009. Three ArtsZones will begin program implementation in early 2010 with outcomes expected by the end of the 2010-2011 academic year.

WhatWhat’’s on the Horizon?s on the Horizon?

ArtsRising In School. In Community. In Life.

ArtsRisingArtsRising In School. In Community. In Life.In School. In Community. In Life.

A strategic partnership between:

Varissa L. McMickens

Director, ArtsRising

Seven Benjamin Franklin Parkway

Suite 700

Philadelphia, PA 19103

P: 215.665.1400, ext. 3342

vmcmickens@philaedfund.org

Varissa L. McMickens

Director, ArtsRising

Seven Benjamin Franklin Parkway

Suite 700

Philadelphia, PA 19103

P: 215.665.1400, ext. 3342

vmcmickens@philaedfund.org

Jonas Milder

Professor, Industrial Design DepartmentThe University of the Arts

Masters of Industrial Design Program

Nancy Santiago-Negron

Director, Policy and PlanningPhiladelphia Youth Network

Philadelphia Youth Network & The “Young Creatives”

Coalition

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2009 High Priority Occupations for Philadelphia Workforce Investment Area

Wages (2007) Employment

SOC Code SOC Title

Educational Attainment

Annual Average Entry Level

Expert. Level

Estimated 2006

Projected 2016

Percent Change

Annual Openings

11-9033 Education Administrators, Postsecondary BD+ $ 78,510 $ 40,460 $ 97,540 1,790 1,960 10.0 68

21-1093 Social & Human Service Assistants MT OJT $ 27,060 $ 18,270 $ 31,450 3,170 4,130 30.3 133

23-1011 Lawyers PROF $105,460 $ 57,240 $ 129,570 9,790 10,100 3.2 217

23-2011 Paralegals & Legal Assistants AD $ 41,920 $ 30,010 $ 47,870 3,090 3,510 13.5 83

25-1071 Health Specialties Teachers, Postsecondary PhD N/A N/A N/A 2,150 2,540 18.2 75

25-1072 Nursing Instructors & Teachers, Postsecondary MD (MSN)* $ 66,450 $ 40,080 $ 79,640 520 610 17.0 18

25-1081 Education Teachers, Postsecondary PhD $ 63,770 $ 33,240 $ 79,030 960 1,130 18.4 34

25-1121 Art, Drama & Music Teachers, Postsecondary PhD $ 47,030 $ 27,430 $ 56,820 1,380 1,590 15.6 45

25-1194 Vocational Education Teachers, Postsecondary WK EXP $ 44,810 $ 30,730 $ 51,850 560 610 9.5 14

25-2011 Preschool Teachers BD $ 26,750 $ 15,860 $ 32,200 2,410 2,780 15.5 77

25-2012 Kindergarten Teachers BD $ 39,950 $ 23,820 $ 48,020 1,070 1,100 2.1 20

25-2021 Elementary School Teachers BD $ 34,450 $ 19,690 $ 41,830 11,070 11,070 0.0 242

25-2031 Secondary School Teachers BD N/A N/A N/A 3,000 2,800 -6.7 89

25-2032 Vocational Education Teachers, Secondary School BD N/A N/A N/A N/A N/A N/A N/A

25-2041 Special Education Teachers, Pre-, Kindergarten & Elem. BD N/A N/A N/A 1,290 1,370 6.3 37

27-1024 Graphic Designers BD $ 41,290 $ 26,370 $ 48,740 1,170 1,240 6.1 38

27-2012 Producers & Directors BD+ $ 54,060 $ 21,760 $ 70,220 570 580 2.1 18

27-4031 Camera Operators: TV, Video & Motion Picture MT OJT $ 56,290 $ 36,890 $ 66,000 90 90 -1.1 2

27-4032 Film & Video Editors BD $ 50,310 $ 24,260 $ 63,340 70 70 3.0 1

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“Young Creatives”

Coalition

seeks to develop a creative young workforce that can become THE

creative force for local companies and organizations in our region.

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1.

Promoting Investment

2.

Developing partnerships/pipelines

3.

Incubating new models

33

Investment of ARRA funds into Creative EconomyBuilding capacity of non profits/partnershipsIncubation of Future FilmsDevelopment of Industry Pipeline standards

34

Culture Counts

Train and keep creative workers

Obtain funding and support (incl. micro‐lending)

Focus on youth and arts

36

Give all young people a creative educationTurn talent into jobsProvide internship/mentoring opportunities (WorkReady)Support research and innovation

37

38

http://www.culture.gov.uk/i

mages/publications/CEPFe

b2008.pdf

http://www.unctad.org/en/d

ocs/ditc20082ceroverview_e

n.pdf

39

http://www.workreadyphila.com/

Nancy Santiago Negron, Director, Policy & PlanningPhiladelphia Youth Network714 Market Street, Suite 304Philadelphia, PA 19106267-502-3766/3866 (fax)nnegron@pyninc.orgTwitter: nancysnegron

www.pyninc.org

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Question & Answer

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Desk in Ballroom A.

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