Place roles: Section 6 of Introduction to Placemaking

Trevor Reddacliff Place, George St, Brisbane City, QLD, AUS

PROGRAM – SESSION 6

1 Urban Design + Placemaking 101

2 Civic Principles

3 Place Qualities

8 Outcomes

4 Place Typology

5 Place process

6 Place roles 7 Toolkit - placemaking ideas

9/10 Links+ conclusions

What + W

hy

How + W

ho

1.8 OUR ROLE?

▸ Placemakers

▸ Practioners in Urban design

▸ Urban Designers

▸ Physical form

▸ Plus the social fabric (soft infrastructure)

▸ Enabling

▸ Empowering

Fish Lane, West End, Brisbane City, QLD, AUS

The Mall, Darwin, NT

6.1.2 THE USER

▸ meet and exceed the needs and preferences

▸ Physical▸ Psychological needs and well being▸ Safety and health▸ Cognitive and perceptual needs▸ Sensory needs▸ Behavioural needs▸ Aesthetic needs

▸ Psychographic drivers

▸ What’s the difference between the user and the community?

6.1.2 THE USER

City Walk - Canberra, ACT

6.1.5 COMMUNITY ENABLING

Sunnyside Piazza in Portland Oregon (http://www.somervillebydesign.com/es-pinup-8/)

City Walk - Canberra, ACT

6.1.4 STAKEHOLDERS ?

▸ Businesses

▸ Community leaders

▸ Children and youth

▸ Developers

▸ Development agencies

▸ Faith organisations

▸ Landowners

▸ Local government

▸ Local media

▸ People with a disability

▸ Police Professional practices

▸ Environment

▸ Tourism

▸ “Avoid stakeholder mentality – change hats” David Engwicht

▸ Engwicht Secret 13 – Celebrate the contradictions

▸ Politicians (councillors)

▸ Residents’ and tenants’ associations

▸ Senior Citizens

▸ Schools

▸ Town centre management initiatives

▸ Traders

▸ Training agencies

▸ Transport operators

▸ Universities

▸ Indigenous reps

▸ Women’s groups

▸ Youth and community groups

▸ Economics...

Swanston St, Melbourne, VIC, AUS

THE CLIENT▸ Keys to being a successful

masterplanning client

▸ Provide strong client leadership and a commitment to quality

▸ Be clear about your aims and the outputs you need

▸ Learn from your own and other successful projects

▸ Give enough time at the right time

▸ Find the right teams and development partners

▸ Respond to the context - physical, economic, cultural and social

▸ Work with stakeholders and users

▸ Understand that masterplanning is a fluid process

▸ Work in a collaborative spirit

▸ Put in place a strategy and structure for implementation

King George Square, Brisbane, QLD, AUS

ORGANISATIONAL ENVIRONMENT

▸ established supported plan and vision

▸ clearly defined roles and scope

▸ position, credibility, respect and authority

▸ jointly funded by council (or host organisation), traders and or landholders

▸ understands and appreciates the principles and requirements of a Placemaking

▸ allocates sufficient resources to effectively pursue required outcomes

▸ provides a long-term commitment from the host organisation (on-going)

ROB ADAMS THE CLIENT

▸ 8:20

PLACEMAKERS PLACE MANAGER

▸ Is a Placemaker who manages a defined area of significance

▸ Proactive intervention which maintains the qualities of a successful place and responds to change.

Pall Mall, Bendigo, VIC, AUS

PLACE MANAGER

▸ Brimbank City Council - CBP

▸ Sunshine and Sydenham Place Manager

▸ Total Project Cost: $180,000 (Brimbank City Council $80,000 CBP $100,000)

▸ http://improveverywhere.com/2009/02/09/high-five-escalator/

A Place Manager for Sydenham and Sunshine provides a focus for

coordinated Council, State Government, business and

community involvement in the implementation of the strategic

plans for each centre. The Place Manager is responsible for driving

the implementation of the Sydenham Transit City Master

Plan and the Sunshine Principal Activity Centre Structure Plan and

facilitates project delivery for a range of development and

infrastructure works and community engagement initiatives.

5.5 PLACE MANAGE - NORTHBRIDGE PIAZZA

URBAN DESIGN V URBAN DESIGNERS

Adelaide St, Brisbane, QLD, AUS

URBAN DESIGNERS

▸ Cannot be an authority

▸ Experts in integrating information and ideas:

▸ site▸ users▸ team▸ client▸ stakeholders▸ community

South Bank, Brisbane, QLD, AUS

NEW ROLES NEW SKILLS

Supernova, Broadbeach, Gold Coast, QLD, AUS

ROLES OF THE FUTURE...

Darling Quarter, Darling Harbour, Sydney, NSW, AUS

PLACE ENABLERS (DA)

10 FACES OF INNOVATION

The Learning Personas: remain open to new insights every day

▸ The Anthropologist observes how people interact with places, services, and experiences ( William H Whyte and Jan Gehl)

▸ The Experimenter celebrates the process, not the tool, testing and retesting potential scenarios to make ideas tangible (Prototyping and Popup Placemaking)

▸ The Cross-Pollinator draws associations and connections between seemingly unrelated ideas or concepts to break new ground

City Square, Melbourne City, VIC, AUS

10 FACES OF INNOVATION

The Organizing Personas: competing for time, attention and resources.

▸ The Hurdler is a tireless problem-solver

▸ The Collaborator values the team over the individual

▸ The Director motivates the actors to take centre stage and embrace the unexpected

Jenny Pemberton Webb , Palm Plaza, Dandenong, VIC, AUS

10 FACES OF INNOVATION

The Building Personas: apply insights from the learning roles and channel the empowerment from the organizing roles to make innovation happen.

▸ The Experience Architect creates remarkable individual experiences (Place Manager)

▸ The Set Designer looks at every day as a chance to liven up places (Urban Designer)

▸ The Storyteller captures our imagination with compelling narratives of initiative, hard work, and innovation.

▸ The Caregiver works to understand each individual customer and create a relationship.

Mooloolaba Triathlon - Sunshine CoastSunshine Coast Regional Council