Pizza Friday 185
Post on 01-Nov-2014
680 Views
Preview:
DESCRIPTION
Transcript
numantra.com214.635.2300numantra.com214.635.2300
numantra.com214.635.2300numantra.com214.635.2300
THE NEWS
numantra.com214.635.2300Link: numantra.com214.635.2300
New York TimesTracking Your Car's Performance (or Lack of It) by Phone
As a kid, I spent hours poring over my dad's Road & Track magazines, memorizing
performance statistics and fantasizing about Porsche Turbos.
I haven't yet managed to procure a Turbo, but high-performance autos remain a preoccupation, as
do apps that cater to the part of me that can't drive 55.
The best one on my list is Dynolicious($13), which measures your car's horsepower, speed and
braking power, among other things, and lets you share those statistics with like-minded people.
Yes, it is about as practical as a pint of octane boost or a pair of fuzzy dice. But for anyone who
doesn't mind occasionally treading on the red line, this app is worth buying.
And if $13 is too high, you can essentially get the same app for $5 - although with a liberal dose of
advertising - with Bosch Light 'Em Up Dyno Iridium. It is produced by the creator of Dynolicious, and
the only significant difference between the apps is the Bosch branding in the cheaper app. A free
trial version of the Bosch app, Light 'Em Up Dyno, is also available.
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300Link: numantra.com214.635.2300
http://www.youtube.com/playlist?list=PL27D1C31944A46E15
MIKE’STOP 5
numantra.com214.635.2300numantra.com214.635.2300
OUT-OF-HOME
numantra.com214.635.2300
Japanese agency Tugboat turned subway handrails into lightsabers in a clever stunt to promote the release of the Star Wars boxset on Blu-Ray DVD last month. The campaign, for 20th Century Fox Home Entertainment, was accompanied by posters also advertising the movie's worldwide release - and is rumored to have found approval with George Lucas himself.
numantra.com214.635.2300numantra.com214.635.2300
ZOMBIES
numantra.com214.635.2300Link: numantra.com214.635.2300
http://www.westlakehardware.com/specialties/zombies
numantra.com214.635.2300numantra.com214.635.2300
ONLINE VIDEO
numantra.com214.635.2300Link: numantra.com214.635.2300
Goodby Silverstein & Partners,
along with Motion Theory and
director Adam Sadowsky of Synn
Labs are introducing the new 2012
Chevy Sonic with a high-flying
stunt. A Chevy Sonic is balanced
on top of a 90-foot structure built
out of shipping containers. Every
person that clicks will push the car
closer to the edge. One final click
will eventually make it go over,
where it will get caught by bungee
cables attached to a hydraulic
crane, creating a social media-
powered bungee jumping car.
A large finger pointer that acts like
a cursor is also positioned on the
site. It lights up as fans click and
puts in motion the gear system
which inches the car forward.
Cameras placed around the tower
will transmit the live action on
LetsDoThis.com.
http://letsdothis.com/
numantra.com214.635.2300numantra.com214.635.2300
INTEGRATEDMARKETING
numantra.com214.635.2300Link: numantra.com214.635.2300
numantra.com214.635.2300Link: numantra.com214.635.2300
http://buddymedia.com
numantra.com214.635.2300numantra.com214.635.2300
SOCIAL MEDIA
numantra.com214.635.2300Link: numantra.com214.635.2300
http://www.facebook.com/MINIUSA?sk=app_195719237163312
numantra.com214.635.2300
numantra.com214.635.2300Link: numantra.com214.635.2300
http://www.facebook.com/letsnotdolunch
numantra.com214.635.2300numantra.com214.635.2300
OUT-OF-HOME
numantra.com214.635.2300
numantra.com214.635.2300numantra.com214.635.2300
INNOVATION
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300numantra.com214.635.2300
Pizza Friday is Numantra’s weekly venue for reviewing the
latest news, innovations and accomplishments taking place in our industry and the world at large.
Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an
impact in today’s marketplace.
So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing
braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.
Find out what Numantra can do for you.
Visit numantra.com for more information.
numantra.com214.635.2300Link: numantra.com214.635.2300
http://adage.com/article/viral-video-charts/google-beats-microsoft-video-battle-email/229215/
top related