Pitching Best Practices; Telling Your Story

Telling Your Story

September 1, 2009

Lance Weatherby

Agenda

Investor Toolkit

Presentation Deep Dive

Top Tips

Forget all that

Don’t send slides

Three things

1. Be prepared

2. Create a story

3. It’s all about you

Four words

Internet access service

Enterprise email security

Technology startup accelerator

Blog topic suggestions

Payments via Twitter

Four words

One page

12 slides

Appendix

Spreadsheet required

10 - 20 - 30 10 - 20 - 30 10 - 20 - 30 10 - 20 - 30 10 - 20 - 30 10 - 20 - 30 10 - 20 - 30

And remember

Don’t send slides

And don’t send a 50 page business plan

2. You need a story

What’s a story?

Sequence of events

Objectives

Obstacles

Characters

3. It’s all about you

To be a great champion, you must believe you are the best. If you're not, pretend you are.

Muhammad Ali

It’s not what you say, it’s how you make

people feel

Do your homework

Whatever you do, do it enthusiastically and people will like it more.

Chris Martin

Yes they can!

1. Be prepared

2. Create a story

3. It’s all about you

Lance Weatherby

Startup Catalyst

lance@atdc.org

slideshare.net/lanceweatherby