Transcript
PITCHES – Business PlanTHOMAS COLLET - QUENTIN GUYOT - MÉLANIE SANCTORUM - CHARLES TAFANI -
AURELINE THOORIS
Description of the business
Type and status of business: Start-up of the tertiary industry IT-based services Helping entrepreneurs to present their business ideas Find potential customers and investors Online platform Edit and upload videos Access templates and advices Manage profile page
Description of the business
Form of business Sole proprietorship
Benefits•Less paperwork•No company meetings to hold•Less strict financial records•Full control from the single owner
Drawbacks• Responsibility of the owner
is not limited
Description of the business
Name of the owner
Thomas Collet
Potential
His idea
Description of the business
Hours of operations
24/7 Virtual assistant
Call-center
Website
Description of the business “Pitches:support entrepreneurs to make their ideas a reality”
Mission statement
“Pitches:raise your idea”
Tagline
Products, Services and Sales
Student Premium Accounts only available with email address
« .edu » Develop pitches, competences and
communication
Premium Accounts Personal videos, templates and
advices Personal storage of videos, and
private space
Subscription fee: $9,99 Subscription fee : $14,99
Products, Services and Sales
Free accounts: access for everyone
A 24h and 7 days hotline for all subscribers $1,30 the first minute, then $0,10/ minute
Adervtisement on our website: side banners for companies Advertising Homepage: $350 Advertising on the other pages: $200
Products, Services and Sales
Personal data selling: 5 packages in function of the information (gender/ email/ phone) Data Package 1: $125 Data Package 6: $750 (price is relative to the information sold)
SALES AND MARKETING STRATEGY
B2C approach
Target market: US market
Three potential targets: Millenials generation: Students (18-25) young professionals Professional, and Generation X people (managers, executives, professors)
PROMOTION
Small and young company Blogging Banner ads, Word of mouth Partnerships with colleges and professors Partnerships with some companies, managers
Creation of opinion polls Get feedbacks from users Always improve ourselves and our subscribers
DISTRIBUTION
Online, with websites and video platform Smartphone applications Social networks (Facebook, Instagram, Twitter) Universities in NYC and the US: Baruch College, St John’s,,,
INDUSTRY OVERVIEW
Media and Communication industry composed of The media segment:
motion pictures and video producers (photography, movies, shows etc), Publishers of contents (books, magazines, newspapers etc.) Television and radio broadcasters.
The telecommunication segment Equipment (cables, electronic devices, internet box etc.) New media (social networks, gaming sites, e-commerce, mobile media)
INDUSTRY OVERVIEW
Internationalisation of the market Leader : United States
a third of the global industry and is the largest market worldwide.
OUTLOOK
Primary demand drivers: the technological evolution the need of innovation the entertainment the sensitivity towards advertising and the
connectivity.
Demand/profitability drivers profitability drivers the effectiveness of marketing and advertising the possibility to brand the media/good/service the informations available the digital era the new sources of financing.
TRENDS
1st revolution : international use of Internet
TRENDS
Cross-support consumption M-business
The convergence of technology multifunctional
Exigency of control No ads
Protection copyright, patent, trade secrets and industrial design protection
Need of entertainment Social gaming
Easy-to-use and easy-to-understand Intuitive
TRENDS : CROWDFUNDING
Permits to generate capital investments from individual.
TRENDS
Recent meeting of 2 needs
internet and communication campaigns
raise of funds
Pitches = new opportunity to fulfil cross social, communication and financial needs
COMPETITORS
No direct competitors Indirect competitors :
video platforms (Youtube, Dailymotion… ) communication agencies B-to-B oriented (DoubleClick Digital Marketing, Sizmek, Pixability…) crowfunding platforms (Gofundme, Indiegogo, Kickstarter, Patreon…)
Operations
Parternship with Call Center
Crowdfunding
Ideas’ protection
Website management & maintenance
Organisation
Accounting manager
Design manager
Public Relation Manager
Business developer
Community manager
Financial data
Financial data
THANK YOU FOR YOUR
ATTENTION
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