Pinterest Influencers Reveal Their Pinning Secrets
Post on 23-Jan-2018
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PinterestInfluencersReveal TheirPinningSecrets
1. Pin It buttons,they’re useful!All Recipes installed the 'pin itbutton' and made their communityaware of pins through emailmarketing
Within 3 months, more than 50,000recipes were pinned resulting in 139million Pinterest impressions, andincreased more than 900%
2. Post aboutdifferent thingsYour followers have a wide range ofinterests, so why would you only showthem a little piece of what you’ve gotto offer?
Carhoots (2 MIillion Followers isn’t justabout automotive, they haveexpanded beyond that niche intotravel, bikes and even our popular‘animals in cars’ board.
3. Use a Keyword RichPin Description
Influencers April&May (4m followers)value good keyword descriptions.
"Quality, keyword rich descriptionswill appear higher in Pinterest’s feedbecause it is less of a social media siteand more of a visual search engine. "
Due to this the lifespan of a Pin can 31/2 months – 1600X longer than a FBpost.
4. Use Verticalimages
Pinterest Influencers Curalate recentlyreleased stats that showed that,
"images between 2:3 and 4:5 aspectget 60% more Repins than very tallimages."
5. Avoid Imageswith Faces
HegeinFrance (300k followers)recommends depersonalizing images bynot having any ‘faces’.
This makes a psychological influence byallowing the viewer to integratethemselves into the visual, resulting inover 23% increase in the likelihood thatit will be repinned.
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