Pinterest for Business - Making the most of your Business Pinterest Account

Pinterest For Business

Making the most of your Pinterest Presence

Allyson Shoshana, Project Manager, Design Spike®, Inc

Today’s Agenda

• Set up your business Pinterest account

(http://business.pinterest.com/)

• Fill out your profile

• Optimizing your Pinterest boards

• Strategies for Businesses on Pinterest

Why Use Pinterest?

• 69% of online customers found the items they bought on

Pinterest

• 25% of Fortune Global 100 companies are on Pinterest

• 70% of brand engagement on Pinterest is user generated

• One image can result in over a thousand webpage views

• Pinterest generates more referral traffic than YouTube,

Google+, & LinkedIn, all combined.

Who Uses Pinterest? • Women under 50, white, college educated

• Largest groups of women: 18-49

• Household income between $50,000 & $74,999 (followed

by over $75,000)

• Majority of women are rural followed by suburban

• 50% have children at home

Getting Started

Head on over to

http://business.pinterest.com/

Optimize your profile – use your business

name as your user name and fill out all profile

information

Add “Pin it” button to your

browser

Add Pinterest tab to your

FB Page

Tutorial

Verify your website

Verify

Add Pin It button to your

website

Use Pinterest analytics

Let’s

talk

strategy

If You Build It…. They won’t exactly come, but you can help them get

there!

Pick a specific topic & create boards focused

on that. Make your board the best on the

subject. But take your time.

Create boards your

followers/customers will

be interested in.

Mix it up with cat boards

Make boards of things they will love

Add boards for things they have a hard time finding

Make a few boards about your product

Combine inspiration, motivation, brand and products or services

Create boards with

keywords currently being

used on your site.

Web Design

Web Development

Social Media Strategy

Search Engines

SEO

Promote it…. Social Media, your website, blog post, newsletter.

Don’t be shy!

Make a list your social media accounts and create a series of

posts –

cross post when you can and when it is appropriate.

Start following…. Stalk a little. Don’t be afraid, go follow some peops.

Get out there and mingle!

Follow those you would like to have follow you.

Set a goal to follow in groups of 10 for a few days.

Like some of their pins.

Repin.

Add descriptions to your

pins And links. And hashtags.

Use these links to drive traffic to your website. So just don’t

pin from your site. Use links.

Descriptions = keywords

Hashtags = more search friendly. Perfect for campaigns.

Perfect for events.

Create boards that define

your brand. Don’t just pin your “stuff”. Pin things that define you.

If you’re in art, pin art.

If you’re in beauty, pin beauty.

If you’re in Spokane, pin Spokane.

Pin things associated with your brand.

Make your board titles

catchy. See Sephora slide =)

Be creative.

Be funny.

“Sexxy Fonts”

“Brain Art”

“Geek Code”

“My Imaginary Well Dressed Toddler”

Be social for goodness

sakes! This is an online community. That means more than

you.

Comment on Pins

Like Pins

Repin

Once you start pinning,

keep pinning. Make time.

You control your schedule for marketing, it

does not control you.

So what do I pin?

Pin product images

Pin Infographics

Pin pictures of employees

Pin workplace culture

Pin blog posts

Pin customer testimonials

Pin local images

Pin trendy topics

Pin how to…

Get more

repins and pins

Use about 200

characters in your

description

Include the price

Use “rich pins”

Orange/Red toned

images are repinned

more often than blues

Multi-colored images

are repinned more

often than single tones

Taller images are way

more repinnable

Your most

pinnable and

repinnable

words.

Thanks to Dan Zarrella for this.

Thanks!