Pinterest for Business: Library Pathfinders and Marketing

ad lib guidesPinterest Pathfinders

On a scale of 1-10, do you know how to use Pinterest for Business?

Do you have a Pinterest account?

recipe collector? reference tool? traffic driver?

toolbox re-openedPinterest Pathfinders

Road Map

1.Pathfinders2.Pinterest for business 3.Examples!

The Pathfinder-bibliographic guide on a particular topic-introductory/ concise-in search strategy order-library resources available-key themes and terminology

Flash history

Precursers:1950s

1960sAnnotated lists

1970-1980s8.5 x 11 ring-punched sheets

1986online guides appear

Virtual Pathfinders

Reimagining our tools

The librarians’ toolbox reopened: Pathfinders0 Structured introductory research guidePinterest0 Organizing and sharing things you are interested in.

Pinterest subject guides0 An opportunity to lead patrons to high quality, organized content through social media.

0 What is it?-A virtual bulletin board for sharing interesting things you find online.

0What can you pin?-Visual content

0Why is it considered social?-Other people can repin your content.

for business

0 Improve SEO...no techy skills required!0 Learn the secret to creating pins with the crazy high engagement.

Promote pinning0 Add a pin-it button. (http://about.pinterest.com/goodies/)0 Analytic tool for businesses. (http://business.pinterest.com/analytics/)

Create Content“People are in Discovery Mode on Pinterest! They want to learn.”

0 infographic0 checklist0 tutorial0 quiz0 video

SEO

• Teaser Text • Keywords + Hashtags=metadata • Company logo• CTA (Call to action!)

examples0 Historic Architecture of Syracuse, NY0 Local History and Genealogy at OCPL0 Fayetteville Free Library

questions

sources0 Dunsmore, Carla. “A Qualitative Study of Web-Mounted Pathfinders Created by Academic Business

Libraries.” Libri. Vol 52. 2002. pp.137-156. http://www.librijournal.org/pdf/2002-3pp137-156.pdf0 Duncan, Melanie. “Pinterest for Business.” Webinar. Accessed: October 14, 2013. http://

www.webinarswaps.com/webinars/replay/melpinning0 Polard, Gillian. “5 Pinterest Stats to Consider.” Social Media Today. Oct. 20, 2013. Accessed: Nov.

4, 2013. 0 http://socialmediatoday.com/gillpolard/1839431/5-pinterest-stats-consider0 Sherriff, Graham. “From Pathfinders to LibGuides: a chronological survey of library subject guides.”

23 November 2008. Web. Accessed: 10 October 2013 http://gsherriffmls.com/604_guides.html0 OCLC. (2006). College Students’ Perceptions of Libraries and Information Resources.

http://www.oclc.org/reports/pdfs/studentperceptions.pdf. Retrieved January 26, 2008.0 useful links

http://totalpinterest.com/pinterest-stats/http://totalpinterest.com/how-to-promote-your-business-on-pinterest/