PIA Conference - Integrated Marketing in the Modern Age
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bailey gardiner | advertising | public relations | media | interactive | social media
Copyright by Bailey Gardiner Inc. (2011) 444 West Beech Street, Suite 400, San Diego, CA 92101 t 619.295.8232 | f 619.295.8234 | bgi@baileygardiner.com™
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Integrated Marketing in the Digital AgeSpeaker: Kelly DayFebruary 24, 2011
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QR Codes‣Quick Response bar codes created in Japan as a way to keep track of inventory
‣Can access images, websites and text when scanned
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Integrated QR campaigns
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QR Products
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How can I use QR codes?
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How to make your own QR code:
‣qrcode.kaywa.com‣icandy.ricohinnovations.com‣stickybits.com
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AugmentedReality
‣Combines real and virtual, is interactive in real time and is registered in 3D.
‣Uses markers which can be anything from a QR code to a piece of motzah.
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Integrated AR campaigns
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http://www.intelmusica.com.br
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How can I use Augmented Reality?
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AR Print Products
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Microsites‣Cluster of pages that function as a supplement to a primary website.
‣Typically house specialized content such as marketing information about a specific technology or product.
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Integrated microsite campaigns
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iPad Apps
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The Results?‣Newstand sales gained 28% overall in a market where most sales are down
‣Sold 27,000 single-copy iPad editions
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Thank you!
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