Physicist Marketing Strategy

(1)February 1, 2008Bijoy G. Chatterjee

PhysicistMarketing Strategy

Bijoy G ChatterjeeNational Semiconductor Corporation408-721-2875bijoy@nsc.com

(2)February 1, 2008Bijoy G. Chatterjee

Best buy

Captures requirements

Explains howsystems work

Utilizes Numerical methodsand Software engineering

Innovation team member

Creates practical abstractions

Physics

Laws

of

Applies

(3)February 1, 2008Bijoy G. Chatterjee

A TRW Laboratory Sunnyvale, CA 1980-1995

Primary focus Surveillance systems150 Engineers 50 PhDs 6 PhysicistsMostly acquired from SLAC

Shooting down missilesPowering electronics from a distanceCommunicating without detectionListening across the roadDetecting environmental anomaliesStealth

(4)February 1, 2008Bijoy G. Chatterjee

National Semiconductor Corporation

PowerWise Analog Semiconductor products7000 employees US$2 Billion per year

Efficient power managementSignal acquisition & transmission

Human systems interfaceMedical imagingIndustrial systems & control

Modeling and abstractionThermal transientsESD mitigation

(5)February 1, 2008Bijoy G. Chatterjee

Product in demand

A trusted team member Teaches howsystems work

Proficient in Numerical methodsand Software engineering

Curious about systems

Creates usable abstractions

Physics

Laws

of

Knows