PEZ - The cult brand

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1927: The PEZ Candy –a luxury mint createdby Eduard Haas III.

a star is born!

The name derives from the German word for peppermint

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Created in 1949.

The luxury mint for the upper class.

tHE vEry First Candy disPEnsEr!

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PEZ Evolution!

196219491927 Today

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From the Fifties to the Eighties 36.000 exist in Austria and Germany.

tHE lEgEndary PEZ-vEnding maCHinEs!

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1953: The beginning of a new era.

PEZ goEs usa!

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The 1950sPEZ sampling at BEn Hur movie premier.

PEZ is sponsor of Beauty Contests.

PEZ glamour!

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As John F. Kennedy and his wife Jacqueline visit Vienna an exclusive PEZ set was presented to them.

PEZ For tHE PrEsidEnt!

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1962: First cooperation with Walt disney.Introduction of fruit flavors.

Play, Enjoy and CollECt!

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1972: The story of success starts in Tokyo.

PEZ goEs jaPan!

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tHE sixtiEs and sEvEntiEs …

PEZ

Heroes

FlowerPower

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legend has it, that eBay founder Pierre Omidyar started the auction site to give his girlfriend a venue for trading PEZ dispensers.

PEZ and Ebay!

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It still works!

tHE magiC Formula.

13 | 31PEZ – THE CulT BrAnd

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4 – 5 new assortments per year – over 80 characters available!

PEZ For EvErybody!

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Today PEZ is in over 80 countries.

65 million dispensers sold annually!

4,2 billion PEZ Candies consumed per year!

PEZ-o-mania!

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PEZ international gmbHVienna, Austria

Production

györiplastGyör, Hungary,

PEZ-Box Production

PEZ Production Europe Kft.Jánossomorja, Hungary

Candy Production

PEZ agPEZ international gmbH

Traun, AustriaHeadquarters, International Sales

& Candy Production

ComPany - organisation

PEZ Candy inc.Orange, uSA

distribution uSA, Canada & Candy Production

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PEZ on FaCEbooK!

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PEZ CollECtors!

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robby Takac from the famous band “the Goo Goo dolls”

“I could be more famous for havingPEZ than for being in a rock band!”

Famous CollECtors!

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2006: The figurine „Astronaut B.“ was sold for over 32.000 uSd.

PEZ auCtions!

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2007: Elvis Collectors Set2010: Snow White Collectors Set2011: lord of the rings Collectors Set2012: KISS Collectors Set

PEZ lEgEnds!

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PEZ sPorts!PEZ dispensers for famous english soccer clubs.

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2010: unique dispenser set for nickelback.

„I gonna pop my pills from a PEZ dispenser!”(nickelback – rockstar)

PEZ roCKs! – niCKElbaCK is niCKElPEZ!

23 | 31PEZ – THE CulT BrAnd

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2011: The royal wedding dispensers auctioned for charity.

royal PEZ!

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PEZ rEtro art!

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PEZ art today!

Berenike Wasserthal-Zuccari, austrian artist. Fred Bred, french artist.

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2010: new PEZ dresses designedby lena Hoschek.

PEZ FasHion!

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Paris Fashion Week 2011: Shop window Stella McCartney.In-store events – PEZ dispensers are on display.

PEZ FasHion!

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la délicatesse (2012, Audrey Tautou) Arthur (2011, russell Brand) The Incredibles (2004, Pixar) Stand by me (1986) E.T. (1982) and many more!

PEZ & moviEs!

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PEZ & tv!

BBC Oprah Winfrey Show CSI nY davis letterman Seinfeld Jeopardy The discovery Channel and many more!

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31 | 31PEZ – THE CulT BrAnd

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