Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Convert Dormant Leads to Hot Prospects with.

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.com

Convert Dormant Leads to Hot Prospects with Targeted Email Marketing

Peter “Webdoc” Martin

Open doors to Unsold Leads in your CRMOpen doors to Unsold Leads in your CRM

Provide a plan to follow to avoid pitfall and maximize ROI

3Show you how to develop mobile enabled emails to drive sales and service revenue.

Market to your entire unsold prospect list in your CRM

How Many Dead Leads Do You Have in Your CRM

The Average Dealership has over 10 to 20,000 Leads in their Internet Department

CRM Tool

You have the keys You have the keys to unlock your goldto unlock your gold

Increase your sales without spending more money

$20 Average 3rd party lead cost

Average Internet Closing Ratio

(10,000 leads x $20=$200,000) !!!

5 % to 15 %

Results of Poor follow up:

41% Of consumers purchased their vehicles from leads purchased by another dealer

33% Of leads buy after 3 months

Follow up is PARAMOUNTFollow up is PARAMOUNT

Email is the most Igniter targets your ENTIRE CRM Database and Reactivates Dormant Leads into New Customers

Cast a wide net by targeting your ENTIRE Historical CRM. Cast a wide net by targeting your ENTIRE Historical CRM.

Dormant, inactive leads that you you should should target

Leads currently targeted by your CRM

Many CRM tools mine your Many CRM tools mine your data for prospects that are data for prospects that are more likely to buy based on:more likely to buy based on:

• Date of original lead submission• Make/model of interest• Location/proximity to dealership• Age of current vehicle (if specified)

How Lead Igniter targets your ENTIRE CRM Database and Reactivates Dormant Leads into New Customers

Steer in the right direction Steer in the right direction

• Automated follow-up until they BUY, DIE, FLY or unsubscribeBUY, DIE, FLY or unsubscribe• Professional email content• Maximize recipient engagement • Higher INBOX delivery past SPAM filters• Mobile enabled emails

Engagement ISP’s – Engagement ISP’s – ENGAGE or get “BULKED”ENGAGE or get “BULKED”

50 % to 70 % of your Customer and Prospect

Database isComprised of these ISP’s

3 Step Data Cleaning Process3 Step Data Cleaning Process

• Remove potential spam traps• Bad email addresses• Invalid email addresses

Use a multi-step database cleaning Use a multi-step database cleaning process to help ensure inbox process to help ensure inbox placement and prevent getting placement and prevent getting placed in spamplaced in spam

of the data is deemed unusable during this process

20 % to 30 %

3 Step Data Cleaning Process3 Step Data Cleaning ProcessSample Report of a dealership Hygiene report

Monthly Sales and Service Marketing Monthly Sales and Service Marketing on a Preset Scheduleon a Preset Schedule

• Many Dealerships don’t have the resources to build offers every month – let alone target ALL their prospects

• Monthly Sales Offers from the Dealership are sent out to the ENTIRE database – every month

Value Your Trade Service Coupons

NewVehicleSearch

Pre-OwnedSearch

Clicker Reports

Reports tell you which customers click through from the email to your website and show you what they are looking at

Email Address Link Description Full Name H-Phone W-Phone Make Model Year Salesperson

Cmarcian@aol.com New Vehicles Michael Marc 4103452345 Chevrolet Silverado 2011 104643

dredm@baybroad.net New Vehicles David Red 4103456789 Unknown 0 104643

kbert@yahoo.com Pre-Own Vehicles Lorenzo Villa 3023452345 Chevrolet Camaro 2010 104643

Lorenp@Comcast.net New Vehicles Paul Loren 5714563456 5717863456 Chevrolet Traverse 2011 104643

Tleidy@aol.com New Vehicles Tom Leydi 4103452367 Chevrolet Tahoe 2009 104643

Real Time ROI ReportingReal Time ROI Reporting• CRM Data matched against closed RO’s & SalesCRM Data matched against closed RO’s & Sales• ROI Reporting Shows “Lost” Lead ConversionsROI Reporting Shows “Lost” Lead Conversions

1. Existing customers clearly identified (Sales, Service or Parts)

2. Detailed Sales Information Available

3. New Customers from unsold Leads

The SHIFT to mobile

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Convert Dormant Leads to Hot Prospects with.

dormant leads

unsold leads

leads x

dead leads

inactive leads

entire crm database

entire historical crm

lead igniter

Documents

Tcc Webdoc Sao Borja Historica

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