Transcript
PESTEL ANALYSISOF
HEWLETT-PACKARD FOUNDERS
DAVID PACKARD
WILLIAM REDINGTON HEWLETT
ABOUT THE BRAND
• Deals in – Computer hardware– Computer software– IT services– IT consulting
• Founded –January 1, 1939• Palo Alto, California, United States• Area served: Worldwide• Chairman, President and CEO
– Meg Whitman
P
E
ST
L
E
POLITICAL
• Corporate Tax is 40% in US.• Vulnerable to China-U.S.A. diplomatic
disputes.• Operates in more than 170 countries and
thus, is vulnerable to change in each country’s Political Regulations.
• Enjoys greater political support in developing countries.
Return
ECONOMIC
• GDP growth 2% in Q3• Inflation Rate 1.2%• Revenue mainly from- Printing
hardware, financial investments, internet solutions.
• Exports led by- computers and electrical machinery.
Return
SOCIAL• Smartphone sales overtaking PC sales.• Grasp over the new generation of tech-
zealots.• Less need for outsourcing due to
increasing number of Technical Institutions, providing skilled manpower.
Return
TECHNOLOGICAL
• Cloud Computing- the future• Large patent pool, aided by Palm and
WebOS acquisition.• Q4 of 2010, HP announce 16% increase in
their R&D to tackle global competition.
Return
LEGAL
• Filed lawsuits over patent infringements in ink-jet printing technologies
• Constant target of patent law suits, leading to reduced economic benefits.
• On April 9,2014; HP agreed to indulging in improper payments as per FCPA (Foreign corrupt payment act), in Russia and Mexico.
Return
ENVIRONMENTAL
• Reduced energy consumption and associated GHG emissions by 40% compared to 2005.
• Operations subject to federal, state, local and foreign environmental laws.
• Top spot on ‘Corporate Responsibility Magazine’
Return
CONCLUSION
Being an international company now, HP is effected by nearly any change in global as well as local environment
top related