Persuasive Techniques Propaganda and Advertising.
Post on 25-Dec-2015
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What is propaganda?What is propaganda?
A means of convincing people:to buy a certain productto believe something or act in a
certain wayto agree with a point of view
Common persuasive Common persuasive techniques often used in techniques often used in advertisingadvertising
BandwagonGlittering Generalities/Card
StackingTestimonials Name CallingPlain Folk/Prestige/SnobberyAppeal to Emotions
BandwagonBandwagon
A statement suggesting that everyone is using a specific product, so you should, too!
Join the “in crowd.”
The bandwagon effect The bandwagon effect created these fine Internet created these fine Internet sensations…..sensations…..
Glittering Generalities &Glittering Generalities &Card StackingCard Stacking
Glittering Generalities & Card Stacking are similar. They tell only part of the truth. The words “glitter,” or sound good, but give no details about the product.
Glittering Generalities & Card Stacking
Who doesn’t believe in America?
The other candidatedoesn’t have a plan?
TestimonialsTestimonials
http://www.youtube.com/watch?v=EeVMryYwzUU
Testimonials use celebrities or authority figures to sell products or services.
Name CallingName Calling
Name calling creates a negative attitude towards a product or service. It uses hints, implications, and slanted language to make you feel ill will towards something or someone.
This technique is often used in political campaigns.
Name calling can be implied Name calling can be implied through an unflattering through an unflattering image.image.
Using Plain FolksUsing Plain Folks
Plain folks uses a person who may be just like you to sell a product or service:
http://www.youtube.com/watch?v=HUDH7TSQa4k
Plain Folks Plain Folks
This persuasive device is often favored by politicians!
What doesthis phototell you aboutthis politician?
Plain Folks Example
http://www.youtube.com/watch?v=onas6WLnn7M
The Smuckersare wholesomefarm folks! You can trust them.
Prestige/Snobbery
http://www.youtube.com/watch?v=NmannAYiwh0
I want that lifestyle!
http://www.youtube.com/watch?v=3fkGgRMAfAE Feel like a hip-hop mogul!
Snob AppealSnob AppealThis message suggests the
opposite of Bandwagon: “Buying our product will make you better than everyone else, especially since other people can't afford it.”
I’m not ready?Oh yes, I am!
Appeal to EmotionAppeal to EmotionThis strategy connects viewers
with deep-seated emotions: loyalty, family, pity, fear, love, peace, justice, and/or love of country.
http://www.youtube.com/watch?v=A8iM73E6JP8 Coke Ad
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