Persuasive Communication - Ineffective Advertisement
Post on 24-Apr-2015
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Ineffective AdvertisementTeam 1
MANAGERIAL COMMUNICATION -
PERSUASIVE MESSAGES
• Ad - More of an entertainment rather than driving home the message
• Medium – Non verbal communication• Use of Medium – Incomplete• Indirect approach• Absence of rational appeal• Initial impression misleads audience
ANALYSIS
• Car’s features - Not emphasized• Absence of evidence – Buying the car• Absence of strategy
ANALYSIS
• Opening – Attention Gaining• Body – Clear request
Persuasive Language‘You’ viewpoint
• Closing – Recall appealGoodwill
MESSAGE PLAN
• ‘Darth Vader’ concept
• Trying to levitate objects
• ‘Controlling’ Volkswagen
• A ‘sad child’ concept
• Watching cars go by the house
• Hugging the car
Ineff ective Volkswagen Ad
Eff ective Volkswagen Ad
COMPARISONS
• Meaningful and attractive opening• Unambiguous and persuasive message• Rational and emotional appeal• Medium of communication – Direct• Tagline reiterates the message by using
a catchy punch line
EFFECTIVE AD – INDIGO MANZA
THANK YOU
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