Personal vs. Professional Marketing: What’s the Right Mix?

Personal Vs. Professional Marketing:

What’s the Right Mix?

Social Media

Keeping it Professional

Unique Humor

Touchy Feely

CoffeeNate.com

Zynali Marketing Solutions

Melissa Salas

BuyTV

A New Challenge – Swiss Watch International, “The SWI Group”

Scott Jangro - Shareist

Two Different Voices

Two Different Voices

Consistency

Taking Risks

Taking Risks

Negative Comments

Negative Comments

Customer Service

Ways to Appear More Personable to your Audience

Sharing Workplace Culture

Sharing Hobbies and Interests

Philanthropy

Showing Strategies and Failures

Showing off Successes!

Personal Stories

Real Time Marketing (Newsjacking)

Newsjacking #fail

Newsjacking #Fail

Newsjacking #Fail

Newsjacking #Win

Sharing Your Opinion

Inviting Customers to be Personal

Conclusion

• Identify Your Audience• Determine Your Voice, or the voice

you decide upon for your page’s audience

• Remain Consistent with that Voice to build loyalty of followers

• Use Common Sense• Let Your Personality Shine!

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Who are we?Ashley Coombe - Shuffling Madness MediaTwitter: @ashleybcoombeFacebook: ashleybcoombe

Nathan Smith - ZynaliTwitter: @coffeenate, @zynaliFacebook: Nathan.Smith1

Melissa Salas - Swiss Watch InternationalTwitter: @melissadsalasFacebook: melissa.salas

Scott Jangro - ShareistTwitter: @jangroFacebook: jangro