Transcript
PERCEPTION
FACTORS INFLUENCING PERCEPTION
Presented By MANOJ KUMAR
NAVEEN KUMAR NITY NIHARIKA
DEFINE AS: the process by which an individual selects, organizes and interpret stimuli into meaningful and coherent picture of the world.
2 different people can have different perception for same stimuli. > so as per needs , values and expectations.
2
3
It keeps on changing.
What we interprets from the picture..!!!
Some say A girl A flower 2 girls 4 girls Bunch of flower Nothing I have not seen it properly
4
INDIVIDUAL RECOGNISE THE STIMULI AS PER HIS PERSONAL NEEDS,EXPECTATION, EXPERIENCES:
INDIVIDUAL RECOGNISE THE STIMULI AS PER HIS PERSONAL NEEDS,EXPECTATION, EXPERIENCES:
•Why We Study Perceptions
To better understand how people make attributions about events.
We don’t see reality. We interpret what we see and call it reality.
The attribution process guides our behavior, regardless of the truth of the attribution.
5
SO 3 ASPECTS OF PERCEPTION:
6
1 SELECTION
DEPENDS UPON;
CONSUMER`S PREVIOUS EXPERIENCE THEIR MOTIVES AT THE TIME
7
2.
-ORGANIZATION
INDIVIDUAL PERCEIVE A SMALL STIMULI TO BE FUNCTION OF WHOLE.
THIS CAN BE DONE ON THREE PRINCIPLES. FIGURE AND GROUND GROUPNG CLOSURE
8
3
- INTERPRETATION FIRST IMPRESSION ( never get second
chance to make first impression ) JUMPING TO CONCLUSION ( hearing the
beginning and forming the conclusion ) HALO EFFECT ( evaluation is based on just
one or few dimensions )
9
FACTORS INFLUENCING PERCEPTION
There are mainly two factors influencing perceptual mechanism.
1.EXTERNEL FACTOR
2.INTERNAL FACTOR
EXTERNAL FACTORThere are some external factors are as follows –
1. INTENSITY
2. SIZE
3. FREQUENY
4. STATUS
5. CONTRAST
6. REPETITION
INTERNAL FACTORS1. NEEDS & DESIRES
2. EXPERIENCE
3. PERSONALITY
4. LEARNING
ELEMENTS OF PERCEPTION
STIMULUS
REGISTRATION
INTERPRETATION
FEEDBACK
REACTION
14
15Organizational Behavior / Perception
Shortcuts in judging others
Selective Perception :
People selectively interpret what they see on the basis of their interests,
background, experience and attitudes.
Halo Effect :
Drawing a general impressions about an individual on the basis of a single
charecteristics.
16Organizational Behavior / Perception
Contrast Effect :
Evaluation of a person’s characteristics that are effected by comparisons with other
people recently encountered who rank higher or lower on the same characteristics.
Projection :
Attributing one's own characteristics to other people.
Stereotyping :
Judging someone on the basis of one’s perception of the group to which that persons
belongs.
17Organizational Behavior / Perception
18
19Organizational Behavior / Perception
20Organizational Behavior / Perception
21Organizational Behavior / Perception
22Organizational Behavior / Perception
THANK YOU
top related