Transcript

Pepper’s Event Credentials

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Must fit Brand positioning

Be Fresh; nobody likes clichés

Be Organised (With army like precision & have 1 chief)

Work with reliable Suppliers

Do dry runs

Always have a Plan B

No Surprises(Client must know everything)

What Pepper understands about Events

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From Business Roundtables at the Hyatt, Christmas parties at the Hilton, to product launches at City Gate; we have organised big and small events.

What have we done?

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Client:FLOW (Columbus Communications)

Event:Planned & executed the Media Event and Cocktail Reception for the launch of The Americas Region Caribbean Optical–Ring System (ARCOS)

Date: October 2007

Venue: The Grand Riviere Room, Marriott Hotel

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Coverage from all major print and electronic media including front page coverage on Business Guardian with feature story being Interview with Flow’s

Chairman Brendan Paddick in week following the Event.

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Client:

Berger Paints

Event:

Planned & coordinated a Product Launch & Cocktail Reception two new products “Weather Proof Ultra” and “Royale Silk”

Date:

September 2008

Venue: The Carousel Room Banquet & Conference Centre, MovieTowne

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Dramatic entry on to the main stage from Eight foot by 5 foot can of Berger paint. Guests commented how interesting the launch event was with the messages

communicated through a skit rather than through traditional methods.

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Client:

Youth Training Employment Partnership Programme (YTEPP)

Event:

Planned and executed the 20th Anniversary celebrations for The Youth Training Employment Partnership Programme

Date:

September 2008

Venue: VHL Resort and Spa, Lowlands, Tobago & Casablanca Room, Fiesta Plaza, MovieTowne

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Renowed speaker, Jeff Yalden’s unconventional in your face style; talking to the youth in their language and on their terms

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Client:

Tucker Valley

Event:

Planned and coordinated the media conference and cocktail reception for the launch of the Tucker Valley Farm Project

Date:

June 2008

Venue: Kapok Hotel & Crowne Plaza Hotel

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Exceptionally high media coverage received in print and electronic media

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Client:

Cancer Treatment Foundation (CTF)

Event:

Planned and implemented the Launch of the Cancer Treatment Foundation headed by Brian Lara (pro-bono)

Date: October 2008

Venue: Queen’s Park Oval

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Excellent turn out of guests and media who all received miniature bats autographed by Brain Lara

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Trinidad and Tobago Chamber of Commerce and Transparency International: Risk Management Strategies for Business Integrity (September 2006)

Planned and implemented Trinidad and Tobago Chamber of Commerce and the National Training Agency – Career Fair 2005, 2006 and 2007

Event planner for and implementation of Columbus Communications (Flow) various staff functions including Staff Rally (500 persons), Annual Recognition Programme (2006/2007- 600 persons)/Staff Rally 2008- 500 persons

Organised various corporate events and media conferences for Columbus Communications (Flow) customers and stakeholders

Planned and implemented Ministry of Sport & Youth Affairs Media Event

Planned and implemented events for Petrotrin in the areas of Sport and Culture for 200 persons

Appointed PR Agency of record for Business Roundtable with the Government of Trinidad and Tobago for the Economist Intelligence Unit held in Trinidad on May 20th and 21st 2008 at the Hyatt Regency

Planned and coordinated a mass sampling event at City Gate for Grace Porridge in June 2008 and executed post launch advertising campaign

Planned and coordinated the launch of Grace Frozen Entrees at Veni Mange Restaurant in August 2008 and executed post launch advertising campaign

Coordinated the cocktail reception for the opening of Intercommercial Bank Limited Port of Spain branch in April 2009

Other Events

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The experience is the marketing.

The best way to market any offering is with an experience so engaging that potential customers can’t help but pay attention - and pay up.

- James H. Gilmore

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