Transcript
Internet TVUsing p2p video distribution to create a near zero-cost broadcast network
Problem
• Cost of providing high-quality video on Internet
$
users
Solution
$
users
• Peer-to-peer technology is massively scalable– User-friendly and web-based video distribution platform
Distributionnetwork
Metadata
Peert web service
End-consumers
BrowserAjax
Peert peer service
BitTorrent
Partners
SOAP
HTMLContent
Competitive arena
• Competitors
– No European players
• Substitute products: streaming video
• Entrants– Low barriers for entry– Raise switching costs, brand identification, subsidies,
fast growing industry
• Suppliers: technology partners• Buyers: partners that create the network
– Entertainment / Infotainment– Marketing & Corporate communication– E-Learning
Example
Product roadmap
• Metadata– TV-Anytime (CMS)– Web 2.0: tags, reviews, ratings, notes, etc.
• Peert web service– Reporting– Content caching
• Peert peer service– Connectivity & decentralization
Cost issues of peer-to-peer
• Pushes costs to end-consumer– Flat-fee broadband subscription
• Thus, pushes costs to ISPs
• But ISPs will not kill peer-to-peer– Peer-to-peer drives demand for broadband access– ISPs are equipped to handle this traffic
• Peering agreements• Caching strategies
What are people doing with broadband?
Peer-to-PeerDownloading
61.44% of current peer-to-peer traffic is video, 11.34% is audio, 27.22% belongs to other category.*
*CacheLogic
Problems traditional peer-to-peer services
• Proven technology, but usability issues:
– Router / firewall configuration
– Codec installation
– Malformed content
– Limited search, only on title
– No integration with content owners’ websites
Undisputed peer-to-peer
• Peer-to-peer is associated with sharing copyrighted material, but
– It is just an other way of getting contentfrom A to B
– Super-distribution is supported byall DRM standards
File sharing explained
origin seed
Technical challenges
• Connectivity– Firewalls, NATs, and proxies break Internet’s end-to-end
principle
• Decentralization– Content distribution (tracker)– Serving metadata
Will p2p streaming kill p2p file sharing?
• NO,
– Only relevant for live streams• Sports• Web cams• …
Internet TV beats Telco’s IPTV offerings
• Proprietary network– Limited audience
• Standard television
• Relative high-cost– Servers and bandwidth– Hard-/software
• Open Internet– Large audience
• Innovative concepts
• Near zero-cost– Edge distribution– Software
Why the Netherlands? Why Europe?
Home network
Portable platform
DVD player
TV
Streamium
PC
or
Broadband Internet
USB
DVD
UPnP
Trends
• Ratio of produced video content to available content is the highest of any content industry
• Production costs are going down• Broadband penetration is growing• Users want to record and download TV content on
their PC to watch on their TV• P2P decreases bandwidth cost to zero• Time-shifted television (e.g., PVR) will become
accepted
TV shows ranked by popularity
Ave
rag
e n
um
be
r o
f pe
op
le w
atc
hin
g
The BodyBlockbustersHit movies / showsNational television
The Long TailTV not broadcasted in your area
Foreign TVOld TV shows
Shows from archivesMissed shows
None broadcasted videoIndependent films…
Small audience / Cost sensitive TVVideo blogsReality shows
Disruptive Characteristics of P2P
• Path to own mainstream market– Mainstream: youngsters
• Non-Sustaining development– Open source and scalable technology
• Over capacity in current market– Too many TV channels & DVD prices tumbling
• Seen as inferior technology– File share in not VOD
• Customers needs have to be falsely perceived– People want broadcast? Want IPTV-STB or PVR
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