Peer-to-Peer Fundraising (P2P)

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Peer-to-Peer Fundraising

What is Peer-to-Peer Fundraising?

The process of empowering individuals and groups to raise funds on your behalf by allowing (or assisting) them to communicate and

solicit prospective donors from their own networks and communities.

“Satellite  Fundraiser”  “P2P”  

“Ambassador  Fundraiser  Campaign”  

What is Peer to Peer Fundraising?

Old Model New Model

A  way  to  ‘build  your  crowd.’  It  u3lizes  the  people  who  already  support  you,  and  brings  them  on  as  fundraisers  on  your  behalf.  

Why P2P Works Networking!

•  72% of Millennial donors said they’d be willing to communicate with friends and family about ways to be involved in an organization they support.

•  74% of those polled said they would be highly likely to donate to a cause if asked by a friend or family member

*Source: Achieve: www.millennialdonors.com

What are the objectives of P2P 1. Acquire new donors. 2. Build reservoir of online donor information. 3. Strengthen social media assets - Facebook, email, Twitter 4. Empower your current supporters. 5. Create volunteer opportunities for current supporters.

Benefits of P2P MYTH: The only real way to measure fundraising

success is the amount of money raised

Increased engagement

More action = more “invested” in your organization

Low upfront cost

Failure is rarely failure

How WeDidIt Helps

•  Personalized campaign page for every fundraiser •  Fundraising packet for all Ambassadors with tips,

tricks, best practices, advice, and email & social media templates.

•  Mobile App access to all Ambassadors •  Email & Live Chat support for all Ambassadors •  Page traffic for all Ambassadors’ pages when

requested

Assistance with your campaign

Example Campaign Page http://wedid.it/campaigns/1181

Getting Started is Easy! 1. List of supporters who will have fundraising pages

•  ‘Ambassador’ fundraisers (AFs) 2. Photo, personal goal & bio for each AF

•  who they are? why do they support you? why should their friends/family/co-workers should donate?

•  OPTIONAL: Additional images & organization’s background info

•  Explanation of where donations will go. •  OPTIONAL: Internal competition & incentives.

•  We recommend offering 2 prizes •  most money raised & most donors acquired.

Personal Fundraising Pages

Case Study Alan  T.  Brown  Founda3on  P2P  Campaign  

Goal: raise funds for Health & Fitness initiative $200 / 15-day campaign / 9 ambassador fundraisers Considerations: •  Get new younger donors involved with ATBF •  Wanted a way to invigorate newly-formed Junior board •  Didn’t want to exhaust main email lists Results: •  _ _ _ _ over 15 days •  __ of the 9 AFs reached their personal fundraising goal

Mobile App •  No hardware required •  Take donations anytime, anywhere •  Safely empower anyone to fundraise •  Capture and leverage valuable donor data

How Mobile Works

Easy  to  download    ⌘  Great  for  in-­‐person  dona3ons  

Questions?

Visit wediditfundraising.com

Create your Peer-to-Peer campaign with WeDidIt

and

Email us at

community@wedid.it