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Enterprise 2.0:
How to manage business through the digital revolution
Tuesday, 15 November 2011
Who are we?A research, development and digital training company
We help business manage the shift from analogue to digital
Tuesday, 15 November 2011
Presentation:
What is Enterprise 2.0
How to manage digital disruption
Case Studies
Business Benefits
Tuesday, 15 November 2011
“......the use of social software platforms
within companies, or between companies
and their partners or customers”
Andrew McAfeeAssociate Professor, Harvard Business School
What is Enterprise 2.0?
Tuesday, 15 November 2011
James Conner, COO, Oracle
Enterprise 2.0 creates competitive advantage through
interactive and collaborative business models. In this
sense, Enterprise 2.0 is not a vision for the future, but today’s
reality. It has become a business imperative.
What is Enterprise 2.0?
Tuesday, 15 November 2011
Some facts and Figures:
72 of the top 100 DOW companies have E2 Strategies
4 of the top 100 FTSE companies have E2 Strategies
Tuesday, 15 November 2011
Business/Customer Relationship
take it from us
In the beginning it was...
Tuesday, 15 November 2011
take it from us and our friends
Business/Customer Relationship 1.0
Tuesday, 15 November 2011
we’ll take it from each other
the audience is no longer (just) the audience
Business/Customer Relationship 2.0
Tuesday, 15 November 2011
To manage business change through the digital revolution
The Challenge
Tuesday, 15 November 2011
Confused in a confusing landscape?
Tuesday, 15 November 2011
Com
mun
icat
eC
olla
bora
teIn
nova
te
Close networks Distributed networks
Engage. Communicate, Collaborate, Innovate.
Tuesday, 15 November 2011
How are businesses using Social Media?
Tuesday, 15 November 2011
What business problems does Social Media Solve?
Our recent Business Survey asked
Tuesday, 15 November 2011
“its good for PR.”
Tuesday, 15 November 2011
“we use it to help us recruit”
Tuesday, 15 November 2011
“Something the Marketing department does.”
Tuesday, 15 November 2011
“I don’t really know you’d have to ask our
Marketing team”.
Tuesday, 15 November 2011
“F**k knows. Its something the young people do..but it
seems to work”.
Tuesday, 15 November 2011
WorkBusiness PlanningBusiness Processes CommunicationsCollaboration,Supply ChainsMarkets Technology
The Digital Revolution disrupts ...
Tuesday, 15 November 2011
...its not just about technology!
Enterprise 2.0
Tuesday, 15 November 2011
“Communications tools don’t get socially interesting until they get technologically boring”
Clay Shirky (Here Comes Everybody: The Power of Organising Without Organizations)
...is about people
Tuesday, 15 November 2011
Planned organisational change..
Its about...
People, Process, Training, Technology
The Digital Revolution requires ...
Tuesday, 15 November 2011
So how have businesses been embracing Enterprise 2.0?
Case Studies
Tuesday, 15 November 2011
Enterprise 2.0 Case Studies
Tuesday, 15 November 2011
“Social Media now makes sense. We’ve developed a Wiki to capture and manage our knowledge. We’ve rebuilt our Intranet as a Social Platform - as a central point of Knowledge Management, communication and collaboration. We’ve trained people and are beginning transformed our business.”
Clive MemmetManchester CoC
Knowledge Management and Internal Comms
Tuesday, 15 November 2011
Enterprise 2.0 Case Studies
Tuesday, 15 November 2011
Scapa is a worldwide leading manufacturer of bonding products and adhesive components for applications in the electronics, medical, industrial and transportation markets. UK and Group headquarters located in Ashton under Lyne.
New Product Development
Tuesday, 15 November 2011
Solution: Undertake Digital Advantage Evaluation to understand both capacity and potential of their organisation.
New market entry: Healthcare
Tuesday, 15 November 2011
Solution: Undertake Digital Advantage Evaluation to understand both capacity and potential of their organisation.
New market entry: Healthcare
Results:
- International Management Meetings now prepared and undertaken using
- Engagement of focus groups of Healthcare workers to develop and design new adhesive wound dressings.
- Plus this allowed Scapa to launch adapted product line into a market worth £ 1.3m pa
Tuesday, 15 November 2011
“..with a huge variety of adhesives on the market ...the strategic use of these tools have allowed us to prioritise new products for new markets at minimal expense.”
Barry AndrewGlobal Commercial Director
Tuesday, 15 November 2011
Enterprise 2.0 Case Studies
Tuesday, 15 November 2011
BusinessStrategy
Sales PlanPortfolio PlanNPD
Manufacturing Plan
Production Plan
BOMs
Suppliers
Logistics Sales
PLM Overview
Tuesday, 15 November 2011
BusinessStrategy
Sales PlanPortfolio PlanNPD
Manufacturing Plan
Production Plan
BOMs
Suppliers
Logistics Sales
PLM OverviewSocial PLM
Tuesday, 15 November 2011
BusinessStrategy
Sales PlanPortfolio PlanNPD
Manufacturing Plan
Production Plan
BOMs
Suppliers
Logistics Sales
PLM Overview
dynamic position for employees to
engage with
Social PLM
Tuesday, 15 November 2011
BusinessStrategy
Sales PlanPortfolio PlanNPD
Manufacturing Plan
Production Plan
BOMs
Suppliers
Logistics Sales
PLM Overview
dynamic position for employees to
engage with
working in virtual project
teams
Social PLM
Tuesday, 15 November 2011
BusinessStrategy
Sales PlanPortfolio PlanNPD
Manufacturing Plan
Production Plan
BOMs
Suppliers
Logistics Sales
PLM Overview
dynamic position for employees to
engage with
working in virtual project
teams
relationship management
through digital involvement
Social PLM
Tuesday, 15 November 2011
BusinessStrategy
Sales PlanPortfolio PlanNPD
Manufacturing Plan
Production Plan
BOMs
Suppliers
Logistics Sales
PLM Overview
dynamic position for employees to
engage with
working in virtual project
teams
relationship management
through digital involvement
collaborate on BOM / material
generation
Social PLM
Tuesday, 15 November 2011
BusinessStrategy
Sales PlanPortfolio PlanNPD
Manufacturing Plan
Production Plan
BOMs
Suppliers
Logistics Sales
PLM Overview
dynamic position for employees to
engage with
working in virtual project
teams
relationship management
through digital involvement
collaborate on BOM / material
generationthe ability to
comment on what they are working on
Social PLM
Tuesday, 15 November 2011
Lockheed Martin
Where do I start?
Tuesday, 15 November 2011
“Think big, start small, move fast”
Lockheed Martin
Tuesday, 15 November 2011
You need an Enterprise 2.0 plan
Tuesday, 15 November 2011
Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3
Get a Complete Picture
Tuesday, 15 November 2011
Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3
Get a Complete Picture
Undertake a detailed assessment of your:
Tuesday, 15 November 2011
businessUndertake a detailed assessment of your:
• business vision and objectives
Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3
Get a Complete Picture
Tuesday, 15 November 2011
business
people
Undertake a detailed assessment of your:
• connectivity, culture & communications
• business vision and objectives
Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3
Get a Complete Picture
Tuesday, 15 November 2011
business
people
technology
Undertake a detailed assessment of your:
• connectivity, culture & communications
• ICT infrastructure
• business vision and objectives
Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3
Get a Complete Picture
Tuesday, 15 November 2011
business
people
technology
• connectivity, culture & communications
• ICT infrastructure
• business vision and objectives
Undertake a detailed assessment of your:
Benchmark your digital competence
Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3
Get a Complete Picture
Tuesday, 15 November 2011
Based on analysis of your organisation we:
Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3
Create a plan
Tuesday, 15 November 2011
Based on analysis of your organisation:
• Select appropriate enterprise 2.0 tools
Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3
Create a plan
Tuesday, 15 November 2011
Based on analysis of your organisation we:
• Select appropriate enterprise 2.0 tools
• Identify key personnel and activities
Create a plan
Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3
Tuesday, 15 November 2011
Based on analysis of your organisation we:
• Select appropriate enterprise 2.0 tools
• Identify key personnel and activities
• Devise a pilot programme
Create a plan
Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3
Tuesday, 15 November 2011
Based on analysis of your organisation we:
• Select appropriate Enterprise 2.0 tools
• Develop a paper prototype
• Identify key personnel and activities
• Identify KPIs
• Develop ROI framework
Create a plan
Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3
Tuesday, 15 November 2011
• Implement the plan
• Inspire & train key personnel
• Place community manager
• Evaluate & monitor
• Ensure your return on investment
• Roll out...
Implement your plan
Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3
Tuesday, 15 November 2011
Specific Solutions include:
Integrated Digital Business StrategiesInternal and external Communication StrategiesAdoption of useful Web and Mobile AppsInternal and external Collaboration GroupsNew jobs - Community ManagersUsable and Useful Intranets/DashboardsData Visualisation ToolsMake Media ProjectsTailored TrainingData Analytics
Tuesday, 15 November 2011
Demonstrable Business Benefits
Effective Employee, Supplier, Customer EngagementVastly Improved Knowledge ManagementImproved Internal and External CommunicationImproved Internal and External Collaboration‘Open’ Innovation,Increased ProductivityImproved Profit
Tuesday, 15 November 2011
Digital Changes Everything…
Q and A
www.thewhiteroom.co
Tuesday, 15 November 2011
Web Resources
enterprise2.combrainyard.commelcrum.com
Tuesday, 15 November 2011
How not to adopt a digital media strategy..
Tuesday, 15 November 2011
Tuesday, 15 November 2011
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