Paytap : Web and Voice person to person payment and remittance services delivery platform

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PAYTAP : A disruptive purchase and payment system as simple as a phone call

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PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Web and Voice person to person payment and remittance services delivery platform

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Hello,Let me introduce

Jean-Marc Levy Dreyfus

CEO Online & Groupware

jmlevy@gotapp.com

+33 6 1639 6298

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

A disruptive purchase and payment system as simple as a

phone call.

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Here is the issue we solve :

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Today I use

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

a Card or Paypal

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

To withdraw cash

Providing there is an ATM near by

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

To pay at merchant’s store

As long as the merchant owns a POS payment terminal

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

And to buy online

As long as I am buying at a web store’s paybox – or to a paypal subscriber

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Or from a Web Store

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

but card and Paypal are useless here

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

And here

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

and when I need to pay a person

Since individuals usualy own no POS payment terminal

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Actually the issue is not how can I pay ?

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

But How can I get paid ?

* and it ’s a major issue in time of economic turn down and credit crunch

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

By Check ?

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Postal order?Western Union ?

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

in 2007 :200 Million individuals

$ 311 Billion Remittance

+ other $300 Billion were transfered through non formal pipes

Source IFAD 2007

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Next payment system must

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Enable and warrant person to person payment

*no matter if the persons are bancarized or not

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Face to Face

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

As well as at distance

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

the solution : Mobile Payment ??

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

an excellent idea

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

market : 4 billion mobile phones

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

could deliver cards’ equivalent features without requiring specific acceptation network and devices

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

By 2011 :612 Million users

$587 Billion by phone

Source :Juniper networks

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

But Mobile payment requires

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

a software installed on your cell phone

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Either in your operator’s SIM card

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

or after you downloaded it

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

1st issue

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

In case of

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Or

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Your may loose not only your personal data

but also your cash

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

2nd issue

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Mpayment Solution is provided by

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

# 1 : Mobile Operator

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Both the person who pays and the one who is paid must

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

subscribe to the same carrier

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

# 2 : banks and M-payment providers

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Their solutions are carrier independent

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

but based on proprietary softwares

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

That need to be installed by the account owner

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

and this is not a piece of cake !

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

due to smartphone OS battle

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

And the huge range of mobile phones

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Downloading, Installation & customization is rather tough

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

for a seasoned user

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

So figure it out when it comes to John Doe or Daya

Pawar !

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

3rd issue

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Mobile Payment are provided as text services

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

So it is not that simple to deliver cross border services

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

that compel the user to enter text on a basic phone keyboard

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Actually why use text services on a phone, when everyone

knows how to use vocal ones?

3 years old

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Based on that analyse we have developed

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

It’s an Internet server application binded with IVR and web contact center software

Entreprises

Individuals

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

That we sell

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

To financial, commercial and administrative institutions and

businesses,

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

that need to empower their customers and benefitors

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

With voice and/or web delivered privative

e-currency services for

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Person to Person remittance, gifting and payment

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Person to Merchant payment

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Face to face as well as at distance

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

End user’s benefits

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Customer subscribtion is matter of 30 seconds with a simple phone call.It requires no software or device installation, nor skill or computing ability

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Simple to use since all services are voice delivered

Welcome to Equitap e-currency service. Your current number is +221 96982323.

If this your account please type 1 or type 2 to enter another account number

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

available with any telephoneMobile, Landline, VOIP, Public,

services need no Web connection

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Paytap vocally delivered services are open to everyone, even illiterate

consumers in their language

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Yet of course the same services are also securely Web delivered

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Subscriber tops his wallet up with :

coupons & loyalty vouchers, prepaid cards cash to agent

Paypal & classical online payment

or by getting instant transfer from another subscriber.

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Services areat reach and accurate

even cross-border24h/24h - 365 d/y

no need to rush to ATMor local branch for cash

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Real time transactionsSecurity & Traceability

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Paytap based e-currency operator’s benefits

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Each operator generates its closed loop privative e-

currency which is available only between subscribers.

It can be customized and rolled out in matter of days.

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

No installation at all on the client edge*

* services available Anytime – Anywhere – Any Device

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Capex near to 0very low Opex easy scalabilityhigher security,

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Security (real time clearing) No repudiation

nor charge back issue*

each Paytap transaction implies payer’s consent signature

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Very Powerful viral Marketing each payer demonstrates the services when transfering to

family or friends

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Enables loyalty program and disruptive one to one CRM

since each operation is automatically binding the

transaction content with its payment.

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Paytap innovative purchasing chanel with a simple phone call ( e-phonestore) helps e-currency circulation in closed loop thus reducing financial

costs for cashing out.

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Sustainable revenue model :e-currency operator collects

fees on each transaction

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

ROI : Business case for 400 000 activ e-Wallets25 transactions 10€ / year average fees 1,5% 1 500 000 €Expenses 530 124 €EBIT : 969 876 €

see detailed spreadsheet in addendum

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Application Fields

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Person to Person money transfer and payment

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Person to Merchant payment on and offline any device

see www.paytap.net/videos

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Privative e-currencies vouchers, loyalty plan,

web-store payment system..

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Disruptive innovative e-commerce solution :e-phonestore enable direct purchasing

anytime anywhere with a simple phone call

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

e-Money, money transfer and micro-finances for developing

countries, BOP* bancarization

* Bottom of the Pyramide : the billion poorest - they today own their mobile phone

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Please try nowOpen your EQUITAP demo e-currency Wallet at

www.paytap.net/equitap

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Jean-Marc Lévy Dreyfus +33 6 1639 6298

jmlevy@gotapp.com

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Appendices

On Mobile Payment

• Source : Juniper Networks http://www.businessweek.com/globalbiz/content/jun2008/gb20080618_147746.htm?campaign_id=rss_daily

• Arthur D. Little Sees Mobile Payments Surging Ahead with Distinct Opportunities in Developed and Emerging Markets http://www.pr-inside.com/print1206334.htm

• On BOP by CK Prahalad : http://www.12manage.com/methods_prahalad_bottom_of_the_pyramid.html

On Foreign Remittance

• Source : IFAD 2007 http://www.ifad.org/sf/f/index.htm

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Merchants Associations gifts

affiliated

Merchant Payment, gifts

Prizeswinnings

account owner

Virtual wallet

Profil Home Page Personal vault

Mail, Blog, Forum

Games, Quiz

Registration By telephone

(compulsory)

Prépaidcards

Sponsorspartners

CouponsLoyalty Points

Distributors

Agents DepositTop-up

Bank TransferCard payment

Remittance to a subscriber

Operation via voice or web

delivered services

Secured transactions and social network platform powered by PAYTAP

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Number of activ accounts actifs FTE (2 opérations / month) 400 000

Number of deposit of average 50 € deposit fee of 1 % net 200 000Number of cash withdrawal of average 50 € withdrawal fee of 4 % net 100 000Number of average 10 € payment or transfer from account to account fee of 1,5% 8 000 000

Total Number of yearly transactions 75% voice 25% Web 8 500 000Yearly fees collected by e-currency operator Teranga Rewmi 1 500 000 €

Overall yearly e-currency operator Teranga Rewmi expenses 530 124 €Telecom expenses, IVR hosting fees and Capex amortization 43 933 €Paytap paltform customization and maintenance 6 590 €Internet server, installation, customization, hosting and maintenance 72 000 €User Help Desk expenses 87 601 €

Paytap’s annual royalty 20 000 €Paytap operational fees : 20 % of e-curreny operator collected fees 300 000 €

e-currency operator’s Gross Profit (except marketing expenses) 969 876 €GP in % 64,66%

Teranga Rewmi Senegal Business case – ROI

PAYTAP : web and voice person to person payment and remittance services delivery platform - Paytap SAS © 2009 www.paytap.net

Paytap 3 years target : 100 e-currency platforms

Q3- 2009 Q4 -2009 Q1 - 2010 Q2 -2010 Q3- 2010 Q4 -2010 Q1 - 2011 Q2 -2011 Q3- 2011 Q4 -2011

New operator/ quarter 1 2 5 5 7 10 10 15 20 25Total number of operators 1 3 8 13 20 30 40 55 75 100Number of activ accounts 40 000 136 667 268 333 400 000 531 667 663 333 795 000 926 667 1 058 333 1 190 000Number of activ accounts 0 80 000 273 333 536 667 800 000 1 063 333 1 326 667 1 590 000 1 853 333 2 116 667Number of activ accounts 200 000 683 333 1 341 667 2 000 000 2 658 333 3 316 667 3 975 000 4 633 333Number of activ accounts 200 000 683 333 1 341 667 2 000 000 2 658 333 3 316 667 3 975 000Number of activ accounts 280 000 956 667 1 878 333 2 800 000 3 721 667 4 643 333Number of activ accounts 400 000 1 366 667 2 683 333 4 000 000 5 316 667Number of activ accounts 400 000 1 366 667 2 683 333 4 000 000Number of activ accounts 600 000 2 050 000 4 025 000Number of activ accounts 800 000 2 733 333Number of activ accounts 1 000 000Total activ accounts 40 000 216 667 741 667 1 820 000 3 636 667 6 425 000 10 425 000 15 941 667 23 458 333 33 633 333

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