PATRICK TANDY Director of Communications Maryland State Bar Association (410) 685-7878 ptandy@msba.org @MarylandBar ptandy@msba.org .

PATRICK TANDYDirector of Communications

Maryland State Bar Association

(410) 685-7878

ptandy@msba.org

www.msba.org

@MarylandBar

- P R E S S P L A Y -MAKING VIDEOS TO INFORM MEMBERS OF THE BAR & THE PUBLIC

NABE Annual Meeting w July 2015 w Chicago, IL

MARYLAND STATE BAR ASSOCIATION

Founded

1896

Voluntary

bar

24,000+

members

30

Sections

30+

Committe

es

MSBA’S VIDEO ENTREE

Outside vendor hired to produce one-time

promotional video

Three-and-a-half-minute video = $2,000

Enthusiastic Communications team proposed

spending same or less to develop in-house

video capabilities

Purchased video camera, editing software,

basic accessories

Since incorporated mobile video production

WHYShould

YOUR BARUse

VIDEO?

WHY USE VIDEO?

More accessible than ever

Meet members’ modern

expectations

News

Promotional

Archival

Testimonials

Even <gasp> just for fun!

NEWS FEATURES

Maryland Bar

Foundation’s

22nd Annual

Professional

Legal Excellence

Awards

SPECIAL FEATURES

MSBA Executive

Committee,

Young Lawyers

Section

participate in

Polar Bear Plunge

to Benefit Special

Olympics

PROMOTIONAL

MSBA

Annual

Meeting

TESTIMONIAL

MD LEGAL

LIONS:

Hon. Barbara K.

Howe

ARCHIVAL

Hon. Pamila J.

Brown

MSBA

Presidential

Installation

Speech

June 13, 2015

JUST FOR FUN!

Young Lawyers

Section

Sun Run

OMG,

WHERE

Do I

BEGIN?

WHAT DO WE NEED? Hardware

Video camera

File storage

Accessories

HD VIDEO CAMERA

Canon Vixia HG20

About $250

60GB storage

Pros: Compact,

easy to use, better

picture quality

Cons: Requires

offloading files,

more cumbersome

than mobile, tablet

MOBILE VIDEO CAMERA

iPhone

$500 - $700

64GB storage

Pros: Highly portable,

easy to use,

shoot/edit/upload

directly from phone

Cons: Lesser picture

quality, not ideal for

longer videos

HARDWARE: File Storage

Video files require considerably more space

than photos

Files can quickly fill camera, hard drive

memory

External drive (2TB = $100)

Cloud service (e.g., Dropbox)

HARDWARE: Accessories

Standard tripod ($20+)

Microphones (lapel, shotgun = $30+)

Lighting kit ($50)

Bag ($30)

WHAT DO WE NEED? Software

Desktop (PC / laptop) editing

program

Mobile editing program

Platform / host

SOFTWARE: Desktop

Power Director ($80)

Adobe Premiere (several hundred

dollars+)

Desktops programs offer more bells

and whistles

More advanced transitions, styles

More output options

ADOBE PREMIERE

SOFTWARE: Mobile

Much less expensive than desktop

options

Like smartphones and tablets,

designed to be very intuitive

iMovie ($4.99)

Pinnacle Studio ($9.99)

PINNACLE STUDIO

SOFTWARE: Platform

How will we present our videos?

Many free hosting sites

External hosts saves your bandwidth

Create your own channel

MSBA YOUTUBE CHANNEL

MSBA YOUTUBE CHANNEL

MSBA VIMEO CHANNEL

Okay…

WHOIs Gonna

Do All of This?

…so…

STAFF

Yourself

Existing staff members(s)

New employee/position

Enthusiasm helps

THE COST

Doesn’t have to send your budget to the moon

Mobile technology puts video capabilities within practical reach

One-time costs (hardware, software, accessories)

Ongoing costs (upgrades, staff time/travel expenses, stock content)

VIDEO PRODUCTION TIPS

Know your audience

Be patient – good editing takes time

Learn as you go Get creative Cannibalize ideas,

make them work for you

Vendors for stock footage, stills, audio

PATRICK TANDYDirector of Communications

Maryland State Bar Association

(410) 685-7878

ptandy@msba.org

www.msba.org

@MarylandBar