Transcript
Different kind of people and members
1) Social members, they are there to meet new people. 2) Continual professional development members. Add to CPD hours. 3) Information consumers - always learning about whatever. 4) Aspiring leaders and thought leaders. Raising their profile in their industry. 5) You “should” join members. Told by others they should join. 6 ) The networkers and connectors. 6) The CV members - membership looks great. 7) The activists, mission and purpose members. 8) Lifelong learners (not only focused on their profession). 9) Happy to pay but don’t want to be involved members. 10) Supportive members who are not actively involved at the moment. 11) Money savers - want the discount on courses and conferences.
Different kind of events "
• Small training event - personal and makes you feel exclusive
• Large training event - big buzz
• Talks
• Panel debates
• Awards
• Conferences
• Charity events
• Training academies
• Social events - dinners, drinks, mingle
• Hybrid events - a bit of a mix
Does passion matter?
‘When your organisation connects with the world you are making a difference in many people’s lives.’
‘We live in a knowledge based networked and connected society. How well are you connecting?’
‘By getting many people to your events you are connecting and reaching further out in the world.’
‘Your passion, dreams and goals will reflect on the contribution you are here to make in your life.’
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Leadership
‘To be seen online today takes energy. ‘
‘You need to focus your energy to design and create the best events that you possible can.’
‘It takes great leadership to get an event to stand out and be remembered.‘
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Research
How well do you know your customers and what do they want to do? Is there anything in your event marketing that you need to change?
Your team
‘If you want to walk fast walk alone, if you want to walk far, walk together!’
- African proverb
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Brand advocates Some people in your network will share everything and bring people to your event.
Make sure that the information about your events is worth sharing.
The information must be engaging, interesting and add value!
Social media and online networking is very driven by information, photos and videos. Create new content so that your event is shared.
Is there a difference between ordinary customers and brand
advocates?
Love
Like
Brands that know who they are, their values and identity and that also know who their customers are will invent new ways to connect. It’s easier if you've got the basics right.
Brands that are great at picking up on trends in their online communities are always a few steps ahead.
Brands that help people dream about a better future and a better world get more loyal fans. Consumers would like to connect their personal brand with these kinds of organisations and events.
To be able to read what’s coming next in brand advocacy you must be a brand advocate yourself to see how you react when the brand you like connects online.
It’s human nature to become a fan and to be loyal and if you are a brand advocate yourself (not just for your brand) you will get a feeling for how it works.
Joint venture & partnership
Think WIN - WIN - WIN
You - partner - your customers. Everyone must win to get it to work.
Venue and atmosphere
!
Space Sound system Acoustics Do the venue reflect your subject? Air-conditioning - too hot, too cold? Chairs Natural light Facilities Brand the venue Your style and outfit The speaker’s behaviour Organisation and admin
Your venue directly reflects the culture of your organisation
Call to action "
During the event always encourage people to join in and get involved. If you have passion for what you
do that shines through.
Thank you! Stay connected
www.sofiesandell.com Twitter @soffi_propp
Instagram sofiesandell
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