Partnering for Global Impact - Lugano 2013

Bas HoefmanFounder and Director

Lugano, July 11th, 2013

• Growth of mobile technology/communications

• Founded as NGO in 2008

• Social mobile service & content provider

• Develops interactive and incentive mobile tools

• Pioneer in mHealth in Africa

MissionEmpower citizens by unleashing the potential of mobile telephony to provide and collect information, increase awareness and knowledge levels, enhance transparency and strengthen advocacy.

Simple in concept, powerful in result

Mbarara, Valentine’s Day 2008 Target: 15.000 Celtel subscribers HIV/AIDS Quiz Results: 20 % response rate Uptake in HCT of +40% at AIC Built our own platform + toll free short

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Mbarara, Valentine’s Day 2008 Target: 15.000 Celtel subscribers HIV/AIDS Quiz Results: 20 % response rate Uptake in HCT of +40% at AIC Built our own platform + toll free short

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First TTC program

• Behavioral Change Campaigns

mHealth, mEducation, mAgriculture, mEnvironmental, cash transfers, Social Media

• Research

Customer & consumer, Social

• Accountability Reporting

Citizen monitoring, opinion polling, mTracker

Areas of Expertise

“Love me, Parents”

Healthy Pregnancy and Safe Motherhood

Campaign

Area of Expertise: Behavioral change

SMS SURVEYS INTERNET SURVEYS

PHONE CALL SURVEYS

MOBILE DATA COLLECTION

APPLICATIONS

PROFILED DATABASE

(RESEARCH PANEL)

REAL-TIME ACCESSIBLE & TRUSTWORTHY

RESULTSVISUALISATION TOOL

Area of Expertise: Research

Five years of change

• Social enterprise: profit making, but we only work for causes that improve people’s lives

• B2B revenue model

• TTC facilitates dialog between organizations and audience

• To focus on social impact

Social Enterprise

Social impact

• Developing internal measurement system• Connected with our project cycle

management system MacGyver• To judge results with simple rating system

Valid and representative data, substantiation regarding the impact

• Investment: 1,6 million USD • 4 new country offices• TTC will generate a SROI of 200%

2013-2018

Through Partnering

Thank youIdeas, suggestions, questions?

Bas HoefmanFounder and Director

bhoefman@texttochange.com Mobile: +31624230537

http://www.texttochange.com