Packaging talks
Post on 21-Nov-2014
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PACKAGING TALKS
JAIKUMAR RANGANATHAN,M.DES
INDUSTRIAL DESIGNER
Simplify
to
Sell!
Branding, Logotype ,text
Positioning
BIG IDEA
The unique concept
Its all Starts with positioning
Execution
Vs
idea
My passionate belief is
that business can be
fun!
By Anita Roddick
‘ a better world’
Core values
In positioning statement
words like-Quality,trust
Innovation are worthless!
Don’t use them
Synergy effect
User experience
Ritual
TRY TO BE
DIFFERENT
Consumers seldom
notice better…
Consumers always
notice different
The USP
Unique selling point
The loaded
words
CALL TO ACTION
Role of
Brand Identity
Guide
….create a
framework that
clearly defines the
key parts of the
visual identity
Fix the Key element
or key elements.
( a no touch )
…Inspire creativity
in moving the
brand forward
i.e. to be contemporary
Guidelines and
Rules are necessary
But stop
creativity
Work
stepwise
First the idea
Which is done
in the head
Ideate on the
Design by doodle
and use magic
markers
Third….to finalize
the idea use
the computer
Do not design
all parts at the
Same time
LOGOTYPE
ICON
BRAND
COLOURS
STYLE
Flawless
Execution
God is in
the details
Always improve
NEVER
STOP
If something
looks
Interesting
it will be
Read
constant
Update
never be
satisfied
Use all
Communication
tools
Graphics
Material
Shape /Form
Illustration( Photo/ drawing )
Sensitive links
Copy/ word/ text
Touch
Symbolism
Stimulate all
The 5 Sense
Be
Generous
Under Promise
Over deliver
Information is
Passive
Communication is
Active
Branding, Logotype ,text
Indianness in
Packaging design
Display
must
Sell!
Its all about
message
Stimulate buying
Involve the customer
Through verbal,
symbolic,Visual etc
Summarize
• Simplify to sell
• Message must be persuasive
• Personal
• Reinforce Positioning
• Verbs are always powerful
than Nouns
• Message leads to purchase
( TAGLINE)
Thanks for
Listening
Do it Big
Stay at home
Courtesy to:
World famous packaging Designer
Lars Wallentin
All the brands used for supporting the
presentation
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