Overview 32,000 - International Franchise Association (IFA) · IFA’S MISSION: Protect, Enhance, & Promote Franchising IFA SmartBrief 2015 IFA Media Kit Ad Rates IFA SmartBrief Rates
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IFA SmartBrief email news service is the
premier source of franchise-industry news
coming directly to your inbox every Monday,
Wednesday and Friday.
WE ARE...FRANCHISINGFranchisor senior executives, decision makers, franchisees and other
individuals interested in franchising read IFA SmartBrief on a regular
basis. IFA SmartBrief delivers the news our readers need to stay
successful and, in doing so, offers advertisers an ideal vehicle to reach
tens of thousands of readers each week.
READERSHIPIFA SmartBrief has quickly become a destination for business-to-business
advertising because our readers anticipate our e-mail news service each
week. Advertising in SmartBrief provides your company with exceptional
market exposure:
• Because SmartBrief is an e-mail service, we deliver your message straight to the desktops of our readers.
• Limited number of advertisers in each issue to guarantee you a marquee position.
• We’ve created unique ad formats designed specifically for business-to-business advertising.
Overview
2015 IFA Media Kit
IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org
“We have used SmartBrief on multiple occasions to promote a
series of educational webinars and the results have been amazing. We have had
record numbers of registrations and attendance. We will keep SmartBrief
in the mix for generating attendance.”
—Mark Franklin, Founder, Process Peak, LLP
Subscribers (as of 2014):
32,000Franchise Executives:
43% Current Single and Multi-Unit Franchisees:
25% Prospective Franchisees:
22%
CAMPAIGN REPORTING
Demographics–By Company Name or Title
Schedule
Your company will be the exclusive sponsor
of an IFA SmartBrief news section. Available
sections: Franchise News, Best Practices &
Business Leadership, Trend Watch, News from
IFA, Policy Update, and Member Monday.
Reach key decision makers in the franchising community.
• Integrate your brand into the day’s top news stories— your company’s logo appears in the section header.
• Your advertisement runs within your sponsored section.
• Use your ad space to: — highlight a case study, white paper or product demo on your website; — promote your presence at an upcoming trade show; — raise industry awareness of your corporate brand; explain to readers your company’s capabilities.
Advertising in SmartBrief delivers results.
• We quantify your campaign results by providing unparalleled campaign reports. Your reports will include the total click throughs to your website, as well as the companies and titles of executives who clicked through.
• In 2014, 91% of our clients renewed their SmartBrief ad campaigns.
• Frequency: 3x per week
Advertising
2015 IFA Media Kit
IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org
2015 IFA Media Kit
Great Exposure, Great Value!
2015 Advertising Options
IFA SmartBrief
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3
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5
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Franchise News Section Sponsorship
Best Practices & Business Leadership Section Sponsorship
News from IFA Section Sponsorship
Trend Watch Section Sponsorship
Policy Update Section Sponsorship
SmartBrief Advertising Specs
• Size: 728 x 90 pixels. 120k maximum; .gif or .jpg• No limits on animation• Includes a link to any page on your Web site• Alternate text (100 characters max) can be embedded
behind image
NEWS SECTION ADVERTISEMENTS
• Advertiser Logo: 160 x 45 pixels. 30k maximum; .gif or .jpg• Ad Logo: 120 x 110 pixels. 40k maximum; .gif or .jpg• Copy: 300 characters maximum, excluding spaces, includes a link to any page on your Web site
OPTION 1: LOGO-TEXT AD
OPTION 3: BANNER AD
• Advertiser Logo: 160 x 45 pixels. 30k maximum; .gif or .jpg• Banner: 468 x 60 pixels. 60k maximum; .gif or .jpg• Includes a link to any page on your Web site• Alternate text (100 characters max) can be embedded
behind image
• Copy: 300 characters maximum, excluding spaces• Text includes a link to any page on your Web site
OPTION 2: OUTLINE AD
• Advertiser Logo: 160 x 45 pixels. 30k maximum; .gif or .jpg• Headline: 50 characters, excluding spaces• Copy: 300 characters maximum, excluding spaces, includes a link to any page on your Web site
OR
LEADERBOARD
THE “BUZZ” TEXT ADS
728 x 90
160 x 45
120 x 110
160 x 45
160 x 45
468 x 60
• If using an animated .gif, include branding and important information on the first frame as .gifs will not animate for Outlook 2007 users (~15% of readership).• Email advertising can accept animated .gif files, but Flash files will not render in email.• SmartBrief can use 3rd party click tags, but cannot allow 3rd party ad serving.
EMAIL ADVERTISING TIPS
OR
PLEASE FEEL FREE TO USE ANY OF THE FOLLOWINGTHREE FORMATS IN YOUR NEWS SECTION ADVERTISEMENT.
Above The Masthead BannerSection
The Buzz Text AdvertisementSection
2015 IFA Media Kit
2015 Ad Specifications
IFA SmartBrief
ADVERTISING SPECS EMAIL ADVERTISING TIPS: 1. Include branding and important information on the first frame when using animated GIFs, they will not animate in versions of Outlook 2007 and later. 2. Flash files will not render in email. 3. SmartBrief can use 3rd party click tags but cannot allow 3rd party ad serving. NOTE: AD MATERIALS ARE DUE 3 FULL BUSINESS DAYS PRIOR TO THE SEND DATE.
LEADERBOARD Size: 728 x 90 pixels. 40k maximum; GIF or JPEG Click Through URL Alternate text (100 characters maximum) can be
embedded behind image No limits on animation, maximum 4 frames
recommended
RECTANGLE-TEXT AD UNIT
Ad Logo: 120 x 60 pixels. 30k maximum; GIF or JPEG Ad Image: 180 x 150 pixels. 30k maximum; GIF or JPEG Headline: 50 characters, excluding spaces Copy: 300 characters maximum, excluding spaces Click Through URL
OUTLINE AD UNIT Ad Logo: 120 x 60 pixels. 30k maximum; GIF or JPEG Headline: 50 characters, excluding spaces Copy: 300 characters maximum, excluding spaces Click Through URL
LEADERBOARD AD• Size: 728 x 90 pixels. 40k maximum; .gif or .jpg
• Click through URL
• Alternate text (100 characters max) can be embedded behind image
• No limits on animation, maximum 4 frames recommended
RECTANGLE-TEXT AD• Advertiser Logo: 120 x 60 pixels.
30k maximum; .gif or .jpg
• Ad Image: 180 x 150 pixels. 30k maximum; .gif or .jpg
• Copy: 300 characters maximum, excluding spaces
• Click through URL
OUTLINE AD• Advertiser Logo: 120 x 60 pixels.
30k maximum; .gif or .jpg
• Headline: 50 characters, excluding spaces
• Copy: 300 characters maximum, excluding spaces
• Click through URL
EMAIL ADVERTISING TIPS1. Include branding and important information on the
first frame when using animated GIFs, they will not animate in versions of Outlook 2007 and later.
2. Flash files will not render in email.
3. SmartBrief can use 3rd party click tags but cannot allow 3rd party ad serving.
NOTE: AD MATERIALS ARE DUE ONE WEEK PRIOR TO THE SEND DATE.
Key Tips to Success
Succinct Language = Successful CampaignCut to the chase quickly in your advertisement and more
readers will read your entire ad and take action.
Update Your Ad Copy FrequentlyTo keep your click rates high, update your materials
after every 2-3 runs or consider rotating 3-5 ads within
your campaign.
Choose an Ad Format That Fits Your ObjectiveRectangle Text ad versus Outline ad? The Rectangle Text
ad is our top performing news section unit, and we highly
recommend selecting this format option to optimize your
campaign results.
Use Attention-Grabbing GraphicsBright colors and images of products, book covers, people,
etc. attract more attention (and clicks) than logos.
Hit Hot-Button IssuesSmartBrief readers are engaged in specific industries or busi-
ness areas and respond best to ads that speak the language
of their industry. Use current trends, buzzwords and concepts
to show you’re abreast of existing challenges in the industry.
Create an Enticing Call to ActionFocus on the benefit to the reader. Do not include URLs in
the ad copy itself—this aids in email delivery and helps
maximize open and engagement rates.
Monitor, Measure, RefreshTrack performance by leveraging SmartBrief reporting.
Contact your Account Manager for help optimizing your
campaign performance for your specific goals.
2015 IFA Media KitIFA SmartBrief
Top Seven Tips for AdvertisersWe share the same goals.
The SmartBrief Account and
Advertising Operations team
wants to see our advertisers
succeed. Our team is here to
serve as your resource for
performance and reporting
questions, campaign
optimization, and best practices.
Here are our top seven tips to
maximize ad performance in
SmartBrief e-mail newsletters.
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IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org
2015 IFA Media KitIFA SmartBrief
Ad Rates
IFA SmartBrief Rates IFA Member Non-MemberPrices are per insertion 4-12 Issues 12+ Issues 4-12 Issues 12+ Issues
Above the Masthead Banner $600 $500 $780 $650
News Section Sponsorships
Franchise News $500 $400 $650 $585
Best Practices & Business Leadership $500 $400 $650 $585
Trend Watch $500 $400 $650 $585
News from IFA $500 $400 $650 $585
Policy Update $500 $400 $650 $585
The “Buzz” Text Advertisements $500 $400 $650 $585
“Through advertising in the IFA SmartBrief, we’ve found a
targeted, measurable way to introduce our services to a strong and influential
community of franchisors. We’re impressed with the response and
have made some excellent new connections.”
—Brian Meyer, President, Meeting Expectations, Inc.
2015 IFA Media Kit
Regional Advertising Managers
IFA SmartBrief
NEVADA
CALIFORNIA
UTAH
WASHINGTON
OREGON
IDAHO
MONTANA
WYOMING
KANSASMISSOURI
NORTH DAKO
SOUTH DAKOTA
MINNESO
WISCONSI
IOWA
NEBRASK
MICHIGAN
TA
N
A
ILLINOIS INDIANA
OHIO
WESTVIRGINIA
PENNSYLVANIA
NEW YORK
VIRGINIA
DC
KENTUCKY
VTNH
MAINE
RI
MASS
CONN
NEWJERSEY
DELAWARE
MARYLAND
NORTH CAROLINACOLORADO
ARIZONA
NEW MEXICO
OKLAHOMA
ARKANSAS
TEXAS
LOUISIANA
MISSISSIPPI
TENNESSEE
ALABAM GEORGI
SOUTHCAROLINA
FLORIDA
A A
ALASKA
0 600 Miles
Contact Greg CookSenior Director, Advertising
and Media Solutions
gcook@franchise.org
202.662.0791
Contact Carly WooleyRegional Advertising Manager
cwooley@franchise.org
202.662.0788
Contact Kelley ClassRegional Advertising Manager
kclass@franchise.org
202.662.0795
International Members
Locate your state below to find your advertising manager who can secure
future success for your company through IFA SmartBrief opportunities.
TA
HAWAII
0 200 Miles
International Members
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