Overdrive - Auto Dealer Marketing

Post on 20-Jan-2015

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Using our"Overdrive" program. Auto dealers can push their inventory, brand, and dealership to the largest network of print, online, and mobile partners in the industry.

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OVERDRIVEThe Competitive Edge

• Own and operate recycler.com and over 40 other sites

• Largest Online Automotive, Local Search and Display Advertising Networks on the web for local businesses

• 65 Print Publications delivering Active Local Buyers to local retail and automotive businesses since 1968

• Service over 3,000 car dealers nationwide

• 500+ Employees nationwide

Target Media Partners

How Overdrive Works

Our NetworksWe strategically position you across the largest networks

focused on finding Active Local Buyers

at the point of decision.

Your InventoryYour Dealership – Your Brand

We create multiple ways to direct Active Local Buyers to your

used car inventory , to your dealership, and to your website.

Active Local BuyersBy engaging the most qualified local buyers, we provide you

with the best return on your investment

and show you the results.

We strategically place your inventory on sites where Active Local Buyers can find your listings!

Your Inventory

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Using our comprehensive data tracking systems we ch oose your most popular vehicles and showcase them to Active Local Buyers i n the Bargain Mart Classifieds publications.

Your Inventory

Your Dealership

Business Information

Call to action Tagline

Dealership Photo Slideshow

Social Media Links

Promotions for additional dealership

profit centers - Auto Body, Parts & Repair

Build & Monitor Reputation - Reviews

Promotions on Competitors ProfilesPromotions, Offers & Deals

Owner Message with Photo

Live Twitter Feed

The most comprehensive content in the industry

composed of keywords designed to help you

become more popular with search engines.

Strategically positioned throughout our network

of 300+ directories and mobile apps to help your

business get found by Active Local Buyers.

Your Place – Your Profile

Your Dealership

The New Word of Mouth - Reviews Optimize your Dealership

64% of online users seek out reviews

Develop Positive Online Reputation

Online reviews are heavily indexed by search engines - the more you have, the more visibility you receive!

Your Place – Reviews

“The power of genuine customer reviews is invaluable. The real-time feedback is great for positive reinforcement but also creates awareness for improvements we can bring to our business.” Ben Heinrich, (Chicago, IL)

Your Brand

We place your display ads across our

network to drive moreActive Local Buyers

to your web site.

Network of 25+ of the most relevant

Automotive sites for your Used Car

Inventory.

Brand Partners

We have developed 6 Dynamic Networks designed to deliverActive Local Buyers no matter where they start or e nd there Web search.

Networks

Classified SitesInventory Network

2

Network of over 10 of the most relevant

classified sites puts your ads in front of Active

Local Buyers!

Auto SitesInventory Network

1

10

Networks

Classified PublicationsPrint Media

3

Powerful Display Networks to

Brand your dealership and drive web

traffic directly to your website.

BrandDisplay Network

4

Bargain Mart Classifieds gets your

inventory seen by over 30,000 Local Active

Buyers weekly through 600 high traffic

distribution locations.

Network of 300 Powerful Local Search

sites to get your Dealership found

with the right ad message.

Local SearchDirectories Network

Local SearchMobile Apps Network

Network of 40 Mobile Apps. Mobile is

the fastest growing media for search

with over 90 million smart phones in the

market today.

5 6

Market your dealership with the Power of Local.

Networks

� E-mails

� Phone Calls

� Traffic to Your Site

� Premium Positions for Your Inventory

� Printed Directions to Your Dealership

� Eyeballs on Your Specials

� Views to Your Inventory

� Brand Impressions

� Client Reviews

� Walk In Traffic

Active Local Buyers

Overdrive gives you the competitive edge by delivering more Active Local Buyers.

Big Results

ComprehensiveTracking Verifies

Results!

Overdrive Tracking Report

Satisfied Clients

Satisfied Clients

Satisfied Clients

Satisfied Clients

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