Our Work - TechShastra

TechShastra Pvt. Ltd.Mobile

SolutionsVoice

SolutionsSocialMedia Web

Who are we?

TechShastra is a new-age software & digital marketing company that provides customized software solutions, e-Commerce, mobile solutions and social media

marketing for branding and engagement

We bring expertise across a vast array of digital services including Mobile Solutions, Voice (IVRS) solutions, Creative Solutions and Media solutions - Web & Social Media

Our Clients

About Us

Advance level partners of IBM for development of software applications on open source technologies

Development partners of BlackBerry TM (RIM) to develop state-of-art applications on Blackberry

Mobile VAS partners of six sigma company like Bharti Telecom (Airtel)

Mobility partner for HDFC Bank

Proven track record with Customers like Unilever, ETA Group, Real Media Zee Network and Network18 in India

We are…

Our Work

Over the years, we’ve done some fabulous work for our clients!

Here’s a sneak peek…

SOCIAL MEDIA

Surf Excel

We launched the ‘Back to School’ initiative that encourages parents to teach the value of sacrifice & empathy. For every person who likes the Facebook page, Surf Excel donated INR 11/- worth of life goods to kids from the NGOs

The campaign has been shortlisted for the Facebook Studio Awards 2011

1 Million+ Fans added on Facebook!

Elle 18

Elle 18 is one of the Top 5 Most Engaging Brands on Facebook – Social Bakers, Feb 2013

7.2 Million+ Fans till date!

And there’re more…

Media Buying

• Accelerated growth through Paid Media on Facebook & Google networks

• On an average our clients invest Rs. 6-10 Lacs/month for aggregating Likes and increasing engagement

• Our USP – Better ROI & dedicated talented resources for account management

• Key Clientele:

• and others!

MOBILE SOLUTIONS - IVRS

Pre-call AdvertisingPre – Call Advertising

A unique pioneering solution allows Pre-Video play on Call

Benefits: Reach Frequency of Message Geo Targeted Build Brand Relevance & Saliency Top of Mind recall for brand

Red Label

Red Label Tea Swastrahein, mast rahein’ IVRS campaign with Akshay Kumar & Sonakshi Sinha. Consumers had to call a number & record a message to

convince Sonakshi that ‘Red Label Tea is Tasty & Healthy’

Over 2.5 million calls receivedClose to 100,000 call volume handled per day.

Wheel Smart Shrimati

Wheel Smart Shrimati IVRS to encourage participation from rural areas. People can simply call to take the qualifier tests & get instant score cards

Activity is on for 3 years in a row now

37% participation through the IVRS - 3 Lac women from across India.

Pepsi My Can My Way Contest

Pepsi My Can My Way Contest

4 popular celebs caught in tricky situations asked users for suggestions. People could call & suggest whacky solutions.

350,000 in 4 weeks

Pepsi – The Game

The first Indian campaign to integrate advertising & gaming to create an interactive action-packed game for consumers where users had to call or

SMS to play

5 Million game-plays!

105,000+ Gratifications

AXE Wake Up Service

In the Indian fantasy, getting the girl’s mobile number is the first base! Axe gave consumers an opportunity to engage in this reality with the mating

game – Numberitis

User calls & chats with AXE Angels, who offered free services of wake-up calls every morning, for a week!

4 Million Unique Calls I 7 Million Total Participation

Pepsodent - Pappu & Pappa

An infotainment IVRS to connected kids to their favorite actor – Shah Rukh Khan, who told ‘em a story & encouraged them to brush twice a day. Parents

could set an alarm for SRK to call & remind the kids to brush their teeth!

13,57,040 Total Calls

Maggi

IVRS & SMS based contest encouraging consumers to guess the new surprise taste of Maggi!

Over 250,000 Guesses received over 2 months

MOBILE APPLICATIONS

AXE

• An innovative application that brings together cricket & the Axe Angels in one heady mix to launch Axe’s new variant - Googly!

• Key Features: Googly Live - Live cricket scorecard for World

Cup & IPL Axe Assistant Axe To Do List Axe Downloads Axe Cricket Game

Result• 1 MILLION Downloads and still going

strong!

An AXE Mobile Channel, powering Axe Content enabled with interesting functionality for high level of brand recall, brand engagement and consumer gratification, through a smart mobile application. Launched with Supaslick the next Campaign Features:

Axe Slot Machine GameAxe Fun PhotoAxe ChatAxe Video GalleryAxe Photo GalleryAxe Mobile ThemesAxe AlarmAxe Facebook Integration

TRESemme

Android Tab App for Tresemme to launch its new variants. Highlights of the app:• Brand Information• Products Showcase with Pricing Annexure• Sales Tracker• A Product Based Game• Adverts & Videos Showcase

CLOSE UP

Augmented Reality app to launch the new Close Up Fire Freeze and drive home the promise of fresh breath confidence. Features: Augmented Reality FB Chat Multi-level Mobile Game

Result:

78,000 Downloads in 4 Weeks

MOBILE CRM

PONDS

An interactive application that provides users with customized consultation about their skin and their sunspot index

App also suggested personalized regime & lifestyle & diet suggestions.

Deployed in Mobile Units which conducted the Ponds Beauty Class across 32 cities.

Thousands of College Girls across India connected with the Ponds Beauty Class.

SMS CAMPAIGNS

HDFC

Created a communication channel between the bank & its 12 million consumers

•Better Platform and Technology over the Previous Partners

•Effective demonstration of Support and Managed services.

•25% Savings for the services offered as compared with the previous partner

MOBILE RETAIL: www.quopn.com

Retail is BOOMING

30%1%

10%5%

Weekday Negligible

Weekend Too many

FootfallsBut FRAGMENTING too

More Stores mean LessCustomers/Store

QUOPN

But… Retail has a few problems…

CUSTOMERS

ACQUIRING is expensiveRETAINING is tough

LOYALTY even tougher

MARKETINGGetting more & more

EXPENSIVE

Traditional means NOT ENOUGH

ENGAGEMENT

Difficult to ENGAGE a Customer outside your store

QUOPN

What your Brand needs is - ‘Loyalty Friendly’Mobile Coupon Campaigns

CAMPAIGNS

SMS PushOBD Push

In-bound SMSIVR

Facebook

LOYALTYMobile App

Loyalty Cards

Multi-brandTransaction Tracking

REDEMPTIONS

Retail PoSMobile PoS

Facebook PoS

QUOPN

Counter-top/Handheld Ops

Smartcard/MSR based Loyalty

Re-chargeable Battery Ops

GPRS for Real-time Ops

PROVIDING

Multi-brand Campaigns

In-store redemptions

Multi-store solution

Real-time Tracking

ENABLES

QUOPN - Intelligent PoS + Online Service

Quopn is a simple & compact PoS terminal

[Fits anywhere + Re-chargeable]

QUOPN

Cloud-hosted & OnlineRedemption of

[SMS Tokens & WAP Coupons]

QUOPN

With Loyalty Tracking & Rich

Analytics[Mobile Number/App/MSR/Smartcards]

QUOPN

Fulfillment Analyse & Optimise

RELAYREDEEMRECONCILERELEASERETRIEVEREDESIGN

Communication & Delivery

Quopn Campaign Process

Retailer communicates

coupon to potential

customers

Potential customers

learn about and/or find coupon and

acquire it

Customers present

coupon to retailer

Retailer verifies

coupon and customer receives discount

Retailer conducts back-

end accounting processes

Retailer conducts ROI

analysis to inform future

campaigns

QUOPN Campaign Process

Quopn

STEP2

Customers PRINT Quopn pageOR

Customer RECEIVE SMS Quopn

STEP3

Customer PRESENT Quopn for REDEMPTION @ STOREQuopn POS prints RECEIPT

STEP4

Quopn TRACKS CustomerQuopn ANALYTICS generated

CREATE a web PageLoad QUOPN CreativeCOLLECT Customer Mobile Number

STEP1

QUOPN ON FACEBOOK

How do you run a Loyalty Program

REGISTRATION & PROMOTION

•Branded m-card creation within minutes•Mobile no. tagging•Immediate broadcast to customers •Create new or import from existing database

EARN & REDEEM POINTS

•Instantly earn & redeem points•Integrate partner network•Track points all the time

MOBILE COUPONS

•Link to loyalty points•Time bound coupons•Self service web interface•Create, Broadcast, Track

MOBILE ADVERTISING

•SMS / IVR / Mobile•Facebook•Web / Partner Sites

REPORTS & ANALYSIS

•View coupons redeemed report•View campaign wise reports•Plan next campaign based on loyalty points•Archive campaigns

A platform that connects your coupons, discount, advertising to your loyalty program enabling you to plan and engage with customers better and remain connected

RECONNECT

THE CYCLE

Launched in India by Hindustan Unilever Limited, Comfort is a fabric conditioner that ensures your clothes get the care they deserve.

As it is one of niche category, Brand & Product Awareness has been the centre focus for COMFORT FABRIC CONDITIONER

Target: Female 25 +

Key Focus: Sampling of Comfort Fabric Conditioner, Induce Trials & Repeat purchase of the 1st time consumers

Case studies:

QUOPN for Comfort Fabric Conditioner

Over 5,000 QUOPNS issued in a span of 20 days & still counting

1200+ COMFORT QUOPN redemption, with over 40% success ratio

Brand has the detailed info of their TG & their buying behavior

Launched a pilot Mobile Coupon activity on Comfort Face Book targeting 2 cities Mumbai & Delhi. Users need to fed in their names & mobile no.s to redeem the quopn

QUOPN for Tresemme

Over 5,000 QUOPNS issued in a span of 2 months & still counting

500 + TRESemme Shampoos & Conditioners QUOPN redeemed

Brand has the detailed info of their TG & their buying behavior

Activity Phase II to get started in 7 cities across India

Our TELECOM PARTNERSHIPS

• Partnering with all major telecom

operators across India, covering 80%

of subscribers

• Dedicated shortcode 544555 for

marketing activities and promotions

• Integration of location based

services across major telecom

operators

• Co-branding opportunities :

bundling of mobile talk-time with

brand campaigns

• Brand promotions to telecom

subscribers

Our Telecom Partnerships

Partners Associates

www.techshastra.com

contact@techshastra.com