Our Selves and

Our Selves and

The Things We Buy

Add External Value

“I’m getting a good deal”

Two Types of Purchases

Add External Value

“I’m getting a good deal”

Two Types of Purchases

Add External + Internal Value

“I’m becoming better”

Our role is to serve…the help men navigate the uncertainty of their wardrobe choices. We are not just offering the perfect shirt, socks or sweater, we are providing a sense of security, confidence, and joy in the wearing of them. We want to help men to be properly dressed and properly served…clothed and in their right mind.

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Extreme poverty Extreme wealth

1. Carlos Slim Helu2. Bill Gates3. Warren Buffett4. Bernard Arnault5. Amancio Ortega6. Larry Ellison7. Eike Batista8. Stefan Persson9. Li Ka-shing10. Karl Albrecht

What things make you happy? Has great wealth made you happy?

Email addresses of 10 (5?) richest people according to Forbes : are you happy? If so, why?

“People want to be told

what to do”

Ex. 1 Ex. 2

Ex. 3 Ex. 4