Orbitz World Wide An Architectures Response To Growth And Change

An architecture’s response to growth and change

Brian ZimmerSenior ArchitectOrbitz World Wide

QCon SF 2007November 9, 2007

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Time

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Airport

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Orbitz World Wide

• Five major B2C online travel agency brands across the globe

• Orbitz for Business

• Orbitz Worldwide’s white label business powers airlines and hotel websites

• Away.com, an online travel content brand including GORP and Outside Online

• Orbitz Worldwide’s brand portfolio includes over 14 million unique monthly visitors

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Additional Perspective

500

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Additional Perspective

100,000,000

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Agenda

•Walk Through

• Going Global and White Label

• Operational Efficiency

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Disclaimer

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Bumps

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Agenda

•Walk Through

• Going Global and White Label

• Operational Efficiency

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Orbot

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Services

Webapp

Travel Business Services

Switching Services Switching Services

Supplier Services

Suppliers

Supplier Services

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Matrix

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Services

Webapp

Travel Business Services

abstraction

Switching Services Switching Services

Supplier Services

Suppliers

Supplier Services

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Agenda

•Walk Through

• Going Global and White Label

• Operational Efficiency

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The world according to Orbitz – at launch.

Maps courtesy of www.theodora.com/maps, used with permission.

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Obvious: Money

Photo courtesy of Chuck Clark, used with permission.

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Obvious: Time Zones

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Obvious: Content

Bonjour

Guten Tag

Hello

नमःतेनमःतेनमःतेनमःते

Здраств

уйте

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Obvious?

airItinerary.isDomestic()

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Questions

• i18n?

• l10n?

•Unified paths?

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Answers

• JScience for measurement, geo

• ICU4j for text and content formatters, comparisons

• Joda Time for calendars, date arithmetic, time zones

• CMS for content

• Education for developers

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Classic

Switching Services

Supplier Services

Suppliers

Webapp

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International & White Label Platform

Webapp

Travel Business Services

Switching Services

Supplier Services

Suppliers

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Localized Presentation

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Travel Business Services

Conductor

+ Unified Model

+ Unified Paths

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Database

One schema

+ Instance per brand per site

-Unicode

-Universal time

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Database

Federated

+ Service-managed

+ Unicode

+ UTC

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The world according to Orbitz – now.

Image courtesy of http://visibleearth.nasa.gov/, used with permission.

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Agenda

•Walk Through

• Going Global and White Label

• Operational Efficiency

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Failures Happen

http://www.archive.org/details/Pa2096Tacoma

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Spring-wired, Jini-connected

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Monitoring

• Logging

•Complex Event Processing

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Customers Are Waiting

Photo courtesy of Steven Balogh, used with permission.

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Java Concurrency Techniques

• java.lang.Thread

• java.nio

• java.util.concurrent

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Futures

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Caching

• Deflection

• Availability

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Deflection

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Rate Cache

Jini

+ database

+ application-specific partitioning

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Rate Cache

In-memory distributed cache

+ application-agnostic partitioning

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Availability

•TBS

•Web Session

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Cache Cloud

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Tree

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Airport

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Q & A

bzimmer@orbitz.com