Transcript
OPUS SALES AND MARKETING
BRANDING COMPOSITION
CONTENTS
About OPUS
Strategy
The process
Services
ABOUT OPUS
Established 2012 by Jim Davison
BA Honours, Business Studies & Marketing
Over 10 years experience in sales and marketing
Previously worked in IT, FMCG and Automotive
ABOUT OPUS
Branding Composition?
...Composing the strategy of brand launch, revitalisation and communication...
ABOUT OPUS
Vision
...To always achieve the clients objective through effective planning, design and implementation of
the agreed marketing campaign...
STRATEGY
Question your method
What?... Is the objective / do you want to achieve
Why?... Do you want to do this / what’s the motive
How?... Can we achieve our goals / overall objective
When?... Is the right time
Who?... Will we need to help us
STRATEGY
WHAT?
What is the objective / what do you want to achieve?
Growth
Success
Greater market share
Bigger profits
Better efficiency
Improved communication
STRATEGY
WHY?
Why do you want to achieve your objective?
To win
To be the best in your market
Self fulfilment
Financial gain
Make shareholders happy
STRATEGY
HOW?
How will you get there and achieve your objective?
P D I
PLAN
DESIGN
IMPLEMENT
STRATEGY
PLAN
Market research: know your market, competition, communication channels and target audience INSIDE OUT!
Data analysis: use facts and figures gathered from market research as the basis to start planning your brand strategy and/or marketing campaign
STRATEGY
BRAND STRATEGY
“Creating a consistent brand promise and position for a company that drives competitive advantage in existing and future businesses”
www.ugrocersbrand.com/gui/content.asp
STRATEGY
MARKETING CAMPAIGN
“A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods”
http://www.entrepreneur.com/encyclopedia/term/82444.html
STRATEGY
DESIGN
The name: original, available
The message: promote values and vision
The look/theme: styles, colours etc.
The story: background, emotion
The communication: method, style
“Stand out from the crowd”
STRATEGY
IMPLEMENT
Launch: brand/product/campaign
Communicate: Awareness and advertising – social media and internet, printed press, direct marketing, telemarketing
Sell and Promote: Telesales, sales promotions, face to face client liaison
“Grow your fan base – brand loyalty is a powerful thing!”
STRATEGY
WHEN?
When is the right time to do this?
Economic situation
Market conditions
Seasonal?
Before the competition
STRATEGY
WHO?
Who will we need to help us?
Creative designers
Media planners
IT/Web consultants
Printers
Sales team
THE PROCESS
Step by Step
1. Initial meeting - understand objective
2. Project brief – propose method, timescale and cost estimate
3. Agreement – client approval
4. Proceed
5. Review
SERVICES
My offering Market research/data analysis Telemarketing Social media marketing Direct marketing Creative design Copywriting Sales promotions Telesales Face to face sales Media liaison Full print service Full project report
THANKS FOR LISTENING
ANY QUESTIONS?
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