Transcript

Week 1 Unit 1:

SAP Packaging Brands –

Overview

© 2014 SAP AG or an SAP affiliate company. All rights reserved 2

SAP Packaging Brands – Overview Motivation for SAP Rapid Deployment Solutions

Customers demand simpler, faster adoption of solutions and new technology and

innovations at cloud speed & price points

Insight to Action

© 2014 SAP AG or an SAP affiliate company. All rights reserved 3

SAP Packaging Brands – Overview Simplified Solution Deployment with SAP Rapid Deployment Solutions

SERVICES from SAP & Partners

Rapid Deployment – Best Practices

Solution Content, Tools, & Methods

SOFTWARE

Cloud, On-Premise, & Hybrid

Complimentary

with Software

Fast

Time to Value

Lower

Cost

Predictable

Results

© 2014 SAP AG or an SAP affiliate company. All rights reserved 4

Jumpstart with 80 % solution based on

packaged best practices.

Guided design & deployment.

Preassembled best practices in cloud,

on-premise, or hybrid models.

Blueprint from scratch.

Reinvent the wheel.

SAP Packaging Brands – Overview Evolution of Implementation Approach to Simplified Solution Deployment

Traditional

Design-Based

Approach

RDS Approach

Today

Next Evolution of

RDS

© 2014 SAP AG or an SAP affiliate company. All rights reserved 5

SAP Packaging Brands – Overview Best Practices-Based Solution Content, Tools, & Methods

Delivery

Documentation Configuration/Technical

Scope Item Descriptions

Business Process Documentation

Configuration Guides

Configuration Settings

Sample Master Data

Solution Builder

Analytic Models

Delivery

Documentation Delivery

Technical Content Download

Preassembly for SAP Software Appliances In the SAP Cloud

Private (Partner) Cloud or On-Premise

Option:

© 2014 SAP AG or an SAP affiliate company. All rights reserved 6

SAP Packaging Brands – Overview Step-by-Step Guide: Go-live fast and efficiently at a predictable cost

Ready-to-use accelerators Pre-defined project methodology

© 2014 SAP AG or an SAP affiliate company. All rights reserved 7

SAP Packaging Brands – Overview Best Practices-Based Solution Content, Tools & Methods

SAP® Rapid Deployment solutions

SAP® Business All-in-One solutions

SAP® Best Practices packages

Best practices design with

customers, SAP experts, & partners

Customer Project

1

Packaged for simplified solution deployment 2

Extended with support from SAP & partners 3

Available to customer projects as: 4

© 2014 SAP AG or an SAP affiliate company. All rights reserved 8

SAP Packaging Brands – Overview Simplified Solution Deployment Across SAP’s Portfolio

Line of Business

SAP Business Suite

SAP ERP Foundation Extension

Industry

Top innovations for industry and

line of business

Database & Technology

Cloud: End-to-end solutions for hybrid

use cases; onboard, integrate, & run in

Cloud

In-Memory: Migration to/deployment of

key SAP HANA capabilities

Analytics

User Experience & Mobility

Cloud

Mobile and UX

Line of

Business

Solutions

Analytics

Industry

Solutions

In-Memory Capabilities

Business Applications

© 2014 SAP AG or an SAP affiliate company. All rights reserved 9

SAP Packaging Brands – Overview Evolution of Packaging and SAP Rapid Deployment Solutions

2010 2014

Simplified solution

deployment

SAP Rapid Deployment Solutions

2006 2002

SAP Business All-in-One

Fast-Start for SAP BAiO

SAP Best Practices

1998

© 2014 SAP AG or an SAP affiliate company. All rights reserved 10

SAP Packaging Brands – Overview ONE Simplified Customer Experience

ON-PREMISE CLOUD HYBRID

DEPLOYMENT

© 2014 SAP AG or an SAP affiliate company. All rights reserved 11

SAP Process

Integration

- or - SAP Hana Cloud

Integration

From Legacy

Data Migration

SAP Business Suite

SAP Cloud Solutions

Procurement RDS

Ariba Business Network

or Procure to Pay

SuccessFactors

Cloud for Sales, Services,

Marketing

SAP Cloud powered by SAP HANA

HCM RDS

CRM RDS

Financial Cloud

Process Integration

On-Premise SAP Platform

Migration

Database & Data

Migration to SAP HANA

Industry-Focused ERP &

ERP Foundation Extension

Covering Key Cloud Use Cases

2. Integration 1. Migration 3. Cloud Solution

Deployment

SAP Packaging Brands – Overview Best Practices for Simplified Cloud with SAP Rapid Deployment Solutions

© 2014 SAP AG or an SAP affiliate company. All rights reserved 12

+ Proven BW, ERP and CRM migration

to SAP HANA

+ Simplified step-by-step proven process

Migration

SAP Process

Integration

- or - SAP Hana Cloud

Integration

From Legacy

Data Migration

SAP Business Suite

SAP Cloud Solutions

Procurement RDS

Ariba Business Network

or Procure to Pay

SuccessFactors

Cloud for Sales, Services,

Marketing

SAP Cloud powered by SAP HANA

HCM RDS

CRM RDS

Financial Cloud

Process Integration

On-Premise SAP Platform

Migration

Database & Data

Migration to SAP HANA

Industry-Focused ERP &

ERP Foundation Extension

+ Fast realization of cloud &

in-memory benefits

SAP Packaging Brands – Overview Simplified Migration for SAP BW and SAP Business Suite powered by SAP HANA

in the Cloud

© 2014 SAP AG or an SAP affiliate company. All rights reserved 13

+ Data mappings

+ Message control, connectivity, and security + End-to-end processes w/ integration to

SAP Business Suite

RDS Integration & Data Migration Content

SAP Process

Integration

- or - SAP Hana Cloud

Integration

From Legacy

Data Migration

SAP Business Suite

SAP Cloud Solutions

Procurement RDS

Ariba Business Network

or Procure to Pay

SuccessFactors

Cloud for Sales, Services,

Marketing

SAP Cloud powered by SAP HANA

HCM RDS

CRM RDS

Financial Cloud

Process Integration

On-Premise SAP Platform

Migration

Database & Data

Migration to SAP HANA

Industry-Focused ERP &

ERP Foundation Extension

SAP Packaging Brands – Overview Integration Best Practices for Hybrid Cloud/On-Premise Platform

© 2014 SAP AG or an SAP affiliate company. All rights reserved 14

+ Jumpstart SAP SuccessFactors setup with

Cloud ‘baseline’ solution configuration + Fast SAP Business Suite on SAP HANA

with Cloud convenience and simplicity

RDS Cloud Solution Deployment

SAP Process

Integration

- or - SAP Hana Cloud

Integration

From Legacy

Data Migration

SAP Business Suite

SAP Cloud Solutions

Procurement RDS

Ariba Business Network

or Procure to Pay

SuccessFactors

Cloud for Sales, Services,

Marketing

SAP Cloud powered by SAP HANA

HCM RDS

CRM RDS

Financial Cloud

Process Integration

Migration

Database & Data

Migration to SAP HANA

Industry-Focused ERP &

ERP Foundation Extension

On-Premise SAP Platform

SAP Packaging Brands – Overview Simplified New Solution Deployment (SaaS / SAP Business Suite)

© 2014 SAP AG or an SAP affiliate company. All rights reserved 15

SAP Packaging Brands – Overview Accelerating Time to Value at a Lower Cost

Designed to Order Traditional implementation approach

Test & Go-Live Project Prep Realization

Significant savings

in project time and cost

Simplified with Cloud Deployment For migration and new solution deployment

Project Prep Blueprint Realization Test & Go-Live

Assemble from flexible best practice-defined scope New solution deployment – Migration – Integration

From SAP and qualified SAP partners

© 2014 SAP AG or an SAP affiliate company. All rights reserved 16

Service

Offerings

Extension of the

Portfolio

New Delivery Models

SAP Packaging Brands – Overview 3 Ways Partners Deliver with SAP Rapid Deployment Solutions

© 2014 SAP AG or an SAP affiliate company. All rights reserved 17

SAP Packaging Brands – Overview Best Practices-Based Solution Content, Tools, & Methods

Partner qualified SAP® Rapid Deployment solutions

Partner qualified SAP® Business All-in-One solutions

Best practices design with

customers, SAP experts, & partners

Customer Project

1

Packaged for simplified solution deployment 2

When extended with qualified partners… 3

Available to customer projects as: 4

© 2014 SAP AG or an SAP affiliate company. All rights reserved 18

SAP PartnerEdge –

Sales & delivery enablement assets

available at Partner Enablement

Center (PEC)

www.sappartneredge.com

SAP Service Marketplace –

Presentations, customer

presentations, configuration and

scoping guides, links to package

downloads

http://service.sap.com/solutionpackage

s

SAP Store –

SAP Store Browse by department

Packaged solutions SAP Rapid

Deployment solutions

https://store.sap.com/sap/cp/ui/resourc

es/store/html/Solutions.html?pcntry=U

S&sap-

language=EN&catID=PACRDS&_cp_i

d=id-1396398968650-0

SAP Packaging Brands – Overview Where to Learn More

Contact information:

open@sap.com

Thank you

© 2014 SAP AG or an SAP affiliate company. All rights reserved 20

© 2014 SAP AG or an SAP affiliate company.

All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an

SAP affiliate company.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG

(or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional

trademark information and notices.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind,

and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or

SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and

services, if any. Nothing herein should be construed as constituting an additional warranty.

In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related

presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AG’s or its affiliated

companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be

changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment,

promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties

that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking

statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

Week 1 Unit 2:

Packaging Brands – Partner Value

Proposition

© 2014 SAP AG or an SAP affiliate company. All rights reserved 2 Public

SAP Rapid Deployment

solutions is a good vehicle

to drive you to

a. Higher revenues

b. Higher profitability

c. Growth

Packaging Brands – Partner Value Proposition Evolving Business Model

High

High Low

Low

Pro

fita

bili

ty

Revenue

Cloud/Hosting

service partners

Service

Providers

Software

Resellers

Solution

Resellers

© 2014 SAP AG or an SAP affiliate company. All rights reserved 3 Public

Packaging Brands – Partner Value Proposition Financial Value Behind the Investment

Increase profitability with predictable

delivery

Accelerate entry into new accounts

Drive incremental services with larger

installed base

Upsell & cross-sell opportunity

Decrease project risk and costs

Lower skill intensity

Implementation

cycles vary - some

were ~ 60 days, to

90 days +

© 2014 SAP AG or an SAP affiliate company. All rights reserved 4 Public

Packaging Brands – Partner Value Proposition

Each RDS scenario is a

complete solution

© 2014 SAP AG or an SAP affiliate company. All rights reserved 5 Public

Targeted solutions

available for various line-

of-business and industry-

specific processes

Packaging Brands – Partner Value Proposition

© 2014 SAP AG or an SAP affiliate company. All rights reserved 6 Public

Hit the ground running

Packaging Brands – Partner Value Proposition

© 2014 SAP AG or an SAP affiliate company. All rights reserved 7 Public

Take advantage of standard

SAP software

Packaging Brands – Partner Value Proposition

© 2014 SAP AG or an SAP affiliate company. All rights reserved 8 Public

SAP solutions to address

specific business needs

Quickly add new

functionality as needed

Packaging Brands – Partner Value Proposition

© 2014 SAP AG or an SAP affiliate company. All rights reserved 9 Public

SAP Rapid Deployment

solutions reduce risk

Packaging Brands – Partner Value Proposition

© 2014 SAP AG or an SAP affiliate company. All rights reserved 10 Public

Extend capabilities &

resources Ideal pilot solution, fixed-

scope, short time frames

High-volume, incremental

business Expand your services into

the cloud

Reactivate accounts with

fixed-price solutions

Rapid innovation with a

clear ROI

A new tool for partner growth

Packaging Brands – Partner Value Proposition What Do SAP Rapid Deployment Solutions Bring to SAP Partners?

© 2014 SAP AG or an SAP affiliate company. All rights reserved 11 Public

SAP

Solution

Partner or

SAP

Service

Partner

Packages =

Differentiation

SAP

RDS

Partner RDS =

More

Differentiation and

Growth!

+ = +

Packaging Brands – Partner Value Proposition Grow & Differentiate with Less Risk

© 2014 SAP AG or an SAP affiliate company. All rights reserved 12 Public

Chemicals

Pharmaceutical

Medicines Cosmetics

Perfumes Soap

Large Market + Tons of

Competitors + No Differentiation =

Limited $

Industry Expertise &

Differentiation = MORE $

Packaging Brands – Partner Value Proposition Grow & Differentiate with Less Risk – Example

Thank you

Contact information:

open@sap.com

© 2014 SAP AG or an SAP affiliate company. All rights reserved 14 Public

© 2014 SAP AG or an SAP affiliate company.

All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an

SAP affiliate company.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG

(or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional

trademark information and notices.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind,

and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or

SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and

services, if any. Nothing herein should be construed as constituting an additional warranty.

In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related

presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AG’s or its affiliated

companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be

changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment,

promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties

that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking

statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

Week 1 Unit 3:

Positioning and Selling Rapid-

Deployment Solutions – Part 1

© 2014 SAP AG or an SAP affiliate company. All rights reserved 2 Public

Positioning and Selling Rapid-Deployment Solutions 1 A Business Case

Clear Beauty Is:

A net new customer in consumer

products decided to replace the

existing legacy system in order to

– Improve the accuracy and transparency

of demand forecasting

– Increase inventory turnover

– Streamline processes in purchase

planning

– Reduce production complexity due to a

30% increase in the number of end

products

© 2014 SAP AG or an SAP affiliate company. All rights reserved 3 Public

Sales success = Meeting ALL

customer requirements

Sell the product: ERP, SCM, SRM,

CRM…

Whole pre-sales team for the demo

to answer all questions

More billable days = more revenue =

better bonuses

Positioning and Selling Rapid-Deployment Solutions 1 A Business Case – Traditional Way of Thinking

© 2014 SAP AG or an SAP affiliate company. All rights reserved 4 Public

Check how SAP addresses business

challenges in the consumer products

industry

Leverage best practices

Design an incremental deployment

plan

Positioning and Selling Rapid-Deployment Solutions 1 A Business Case – New Way of Thinking

© 2014 SAP AG or an SAP affiliate company. All rights reserved 5 Public

START

GROW

EXTEND

INNOVATE

Core business

processes

with ERP.

Additional

industry-specific

functionality

Highly complex

future business

needs

Move forward with

SAP innovations: SAP

HANA, Mobile,

Analytics, & Cloud

Rapid-Deployment Solution

Positioning and Selling Rapid-Deployment Solutions 1 A New Customer Development Model That Leverages Rapid-Deployment Solutions

© 2014 SAP AG or an SAP affiliate company. All rights reserved 6 Public

SAP HANA Platform Migration

SAP CRM Mobile Sales

CRM Intelligence

Sentiment Intelligence

ERP Finance & Controlling

ERP Manufacturing

ERP Trade Industries

CRM Analytics

CRM Mobile Sales

CRM All-in-One

Demand Planning

Supplier Collaboration

Demand Signal Management

MII for Batch Manufacturing

Extended Warehouse Management

Start Grow

Extend Innovate

Positioning and Selling Rapid Deployment Solutions 1 A New Customer Development Model That Leverages Rapid-Deployment Solutions

Thank you

Contact information:

open@sap.com

© 2014 SAP AG or an SAP affiliate company. All rights reserved 8 Public

© 2014 SAP AG or an SAP affiliate company.

All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an

SAP affiliate company.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG

(or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional

trademark information and notices.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind,

and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or

SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and

services, if any. Nothing herein should be construed as constituting an additional warranty.

In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related

presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AG’s or its affiliated

companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be

changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment,

promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties

that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking

statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

Week 1 Unit 4:

Positioning and Selling Rapid-

Deployment Solutions – Part 2

© 2014 SAP AG or an SAP affiliate company. All rights reserved 2 Public

Positioning and Selling Rapid-Deployment Solutions 2 Meeting the Prospect

You are in front of the

prospect and already have a

proposal to talk about.

© 2014 SAP AG or an SAP affiliate company. All rights reserved 3 Public

Positioning and Selling Rapid-Deployment Solutions 2 Meeting the Prospect

We urgently need to have

our new products

available quickly to a

large and diversified

audience at competitive

prices

We need a clear

understanding of what we

will get and the costs

before we sign

We are growing fast but we

want to take it one step at

a time

We want to leverage

industry best practices in

the implementation

We have a restricted

budget available

© 2014 SAP AG or an SAP affiliate company. All rights reserved 4 Public

Simplicity Incremental approach,

complete solutions

Innovation More benefits,

less risk

Growth Think big and

start small

Differentiation Extend the solution to

address unique needs

Speed Faster

time-to-value

Value Align business

with IT

TOP REASONS Customers Choose

SAP Rapid Deployment Solutions

Positioning and Selling Rapid-Deployment Solutions 2 Value Proposition

© 2014 SAP AG or an SAP affiliate company. All rights reserved 5 Public

Designed to be modular

Business outcome

focused

Modular yet integrated

Support across all

environments (on-

premise, mobile, and

cloud)

SAP Rapid Deployment solutions are modular and enable customers to

take incremental steps, rather than a Big Bang implementation.

IDC. Jan 2011

Positioning and Selling Rapid-Deployment Solutions 2 Simplicity – Incremental Approach, Complete Solutions

vs.

BIG BANG

INCREMENTAL 54% of ERP

implementations run

over-time

Big Bang

© 2014 SAP AG or an SAP affiliate company. All rights reserved 6 Public

It was more efficient to install the rapid-deployment solution (which covered 60% of our requirements) and to add the

remaining resources to make up for the delta in our requirements . . . We saved 3–4 months of time to be ready with our

solution.

Dominik Beck, Papyrus GmbH

• Standardized processes, based on

SAP Best Practices packages

• Accelerators and tools

• Fixed price and scope

• Extension of the rapid-deployment solution

• Delivery of competitive differentiation

Resource, time,

and budget

savings

SAP Rapid

Deployment

solutions

Extension for

differentiation

Positioning and Selling Rapid-Deployment Solutions 2 Differentiation

© 2014 SAP AG or an SAP affiliate company. All rights reserved 7 Public

Mobile

SAP HANA

Hybrid deployment

Game-changing innovation with a clear ROI

Fixed price and scope - proven business value with SAP Best Practices

6–10 Weeks

5 Weeks

2–5 Weeks

The rapid-deployment solution was really what sold us on moving forward on SAP HANA. It was

the catalyst – gave us a jump start.

Chuck Martin, Director of Application Development, TAMKO

Positioning and Selling Rapid-Deployment Solutions 2 Innovation – More Benefits, Less Risks

© 2014 SAP AG or an SAP affiliate company. All rights reserved 8 Public

Go-live Testing Realization

0 10 20 30 40 50 60 70 80 90 100

Traditional

project

Rapid-

deployment

solution

Preparation Business

blueprint

At least 40% less time and

effort compared with a

traditional project with a

similar scope Discover Deploy Run Start

Savings up to . . . 95% 50% 30%

3-3-3 for SAP HANA: In three days, we successfully completed a proof of concept using our own CO-PA

data; in three weeks, we were live and running; and within three seconds, we now run any CO-PA

analysis.

Jean Charles Valette, Corporate Controller Provimi Holding

Positioning and Selling Rapid-Deployment Solutions 2 Speed – Faster Time-to-Value

© 2014 SAP AG or an SAP affiliate company. All rights reserved 9 Public

Start

Grow

Expand

Innovate

FMC’s IT systems are critical to running our businesses and supporting our growth strategies.

I am excited about the role IT will play in reaching our Vision 2015 objectives, and the implementation of SAP Rapid

Deployment solutions is a perfect example of how we can do that.

Dave Kotch, CIO, FMC Corporation

Positioning and Selling Rapid-Deployment Solutions 2 Growth – Think Big and Start Small

© 2014 SAP AG or an SAP affiliate company. All rights reserved 10 Public

The SAP CRM rapid-deployment solution is cost-effective and helps us manage customer and partner

relationships. With this strong, flexible framework, we can realize our short and long-term goals.

Artem Strelchenok, Chief Operating Officer, MTBank

Projects delivered over budget

44%

Gartner analysis of

845 implementations

higher value

achieved 47% for organizations where business strategy

and IT are aligned

Source: SAP Value

Management Survey 2012

Reapply savings to your

people and processes

Positioning and Selling Rapid-Deployment Solutions 2 Value – Align Business with IT

© 2014 SAP AG or an SAP affiliate company. All rights reserved 11 Public

IT - Business

gap

Business requirements

Busin

ess

Changes

low

high

Implementation of business requirements in traditional approach

1st Year 2nd Year 3rd Year 4nd Year

Time

Positioning and Selling Rapid-Deployment Solutions 2 Foundation for Growth

© 2014 SAP AG or an SAP affiliate company. All rights reserved 12 Public

Business Requirements

1st Year 2nd Year 3rd Year 4nd Year

Time

Business requirements

(use of) SAP Rapid Deployment solutions

Positioning and Selling Rapid-Deployment Solutions 2 Foundation for Growth

Busin

ess

Changes

low

high

© 2014 SAP AG or an SAP affiliate company. All rights reserved 13 Public

Positioning and Selling Rapid-Deployment Solutions 2 Handling Objections

Addressing customers’ objections

and concerns

© 2014 SAP AG or an SAP affiliate company. All rights reserved 14 Public

Positioning and Selling Rapid-Deployment Solutions 2 Handling Objections

Growing flexibility and

innovation, as a result

of market pressure,

has as an unfortunate

side-effect a directly

proportional increase

in complexity C

om

ple

xit

y

Functionality + Flexibility

Establish

foundational

business

process or

ERP

Add

functionality to

solve new

challenges

Address highly

complex

business needs

through new

products

Move forward

with highly

innovative

technology &

products

Level of

complexity

© 2014 SAP AG or an SAP affiliate company. All rights reserved 15 Public

Positioning and Selling Rapid-Deployment Solutions 2 Handling Objections

Rapid-deployment

solutions reduce

complexity in the entire

business cycle, offering

at the same time all the

advantages of flexibility

and innovation C

om

ple

xit

y

Functionality + Flexibility

.

Establish

foundational

business

process or

ERP

Add

functionality to

solve new

challenges

Address highly

complex

business needs

through new

products

Move forward

with highly

innovative

technology &

products

Level of

complexity

© 2014 SAP AG or an SAP affiliate company. All rights reserved 16 Public

<Month 1>

Go-live in 2 months (start to finish)

<Month 2> <Month 3>

Kickoff

Deploy Extended

Warehouse Management

Deploy Mobile Sales

CRM Expense Reporting

Deploy SAP Enterprise Master Data

Management

Knowledge Transfer

and Go-Live

Duration Milestone

ERP Finance &

Controlling, Manufacturing

& Trading

Invoice-to-Pay

Extended Warehouse

Management

SAP Enterprise Master Data

Management

Solution Scope

RDS

RDS

RDS

RDS

RDS

PROJECT

Positioning and Selling Rapid-Deployment Solutions 2 Handling Objections

© 2014 SAP AG or an SAP affiliate company. All rights reserved 17 Public

Positioning and Selling Rapid-Deployment Solutions 2 A Business Case

With RDS your customers can enjoy

technology and innovation:

More economically

Without paying the premium for

differentiation

Safely

In a scalable way, and

Fast

Thank you

Contact information:

open@sap.com

© 2014 SAP AG or an SAP affiliate company. All rights reserved 19 Public

© 2014 SAP AG or an SAP affiliate company.

All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an

SAP affiliate company.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG

(or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional

trademark information and notices.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind,

and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or

SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and

services, if any. Nothing herein should be construed as constituting an additional warranty.

In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related

presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AG’s or its affiliated

companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be

changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment,

promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties

that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking

statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

Week 1 Unit 5:

Pricing of SAP Rapid Deployment

Solutions

© 2014 SAP AG or an SAP affiliate company. All rights reserved 2 Public

Price

License

Delivery

Physical shipment via

DVD or

Access provided for

hosted / on-demand

solutions

Describes what the

customer has to

pay

Usually dependent

on individual

customer

Contract between

SAP/VAR and

customer

Access provided for

hosted / on-demand

solutions

Pricing of SAP Rapid Deployment Solutions Software License

© 2014 SAP AG or an SAP affiliate company. All rights reserved 3 Public

Main Licensing / Pricing Models at SAP

1. Perpetual License 2. Subscriptions

Software Use Rights Perpetual License Agreement

Term Contract

(1year, 2 years, 3 years) Maintenance &

Support Annual Maintenance Contract

Hosting &

Application

Management

Separate Hosting Contract Included

On-Demand Offerings

Pricing of SAP Rapid Deployment Solutions Software License

Not offered by SAP

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Area of

Application

1. RDS Standard Model

Applicable to most RDS

Entry scenario or full scope

No “complex” upgrade path

2. RDS Subscription Entry Offer Model

Indispensable for market acceptance

Entry scenario with upgrade path that

allows natural transitioning to existing

price list items

Individual

Features Classical upfront payment with

perpetual license

Maintenance as separate contract

Named users always required

Subscription-based model

Maintenance included in contract price

Limited users sufficient

Common

Features Scope may correspond to existing price items

Software and service as two separate items

Basic content bundled with SW/contract, not payable

Fixed price, fixed scope service offering

Pricing of SAP Rapid Deployment Solutions Each RDS Is Based on One of Two Pricing Models

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RDS Standard Model

Regular Price List Items

Existing regular price list items

for all underlying software of the

solution

Default model if RDS scope

corresponds to existing price list

items

Used when there is no business

rational for new price list item

Dedicated License for

Package

New dedicated license tailored to

the scope of the solution as entry

offering

Scope to be clearly defined

Needs to be justified by a clear

business rational

Pricing of SAP Rapid Deployment Solutions RDS Standard Model

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Pricing of SAP Rapid Deployment Solutions RDS Subscription

Optional Software Subscription Model

Subscriptions

Based on the RDE licensing so

that both perpetual and

subscription is available

Upgrade path to perpetual model

exists

Subscription-Based Hosting

Subscription fits better to hosting

(cloud) offerings

Reselling through hosting

partners

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SAP Packaging Brands Wrap-Up

You have learned…

Thank you

Contact information:

open@sap.com

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